Refocusing Focus Groups


Book Description

Focus groups are the most used and abused qualitative marketing research method. Refocusing Focus Groups by Robert J. Morais lays out, in simple terms, the best practices for planning, designing, conducting, and interpreting focus groups. This book draws upon perspectives and techniques from psychology and anthropology, along with decades of the author's and other experts' experience. Refocusing Focus Groups will appeal to busy marketing, marketing research, and advertising professionals, students, and to anyone interested in consumer research.




Advanced Focus Group Research


Book Description

Broad and international in scope, Advanced Focus Group Research introduces a conceptual framework that can help researchers make informed decisions about how to plan and implement a focus group research project.




Collecting Qualitative Data


Book Description

Provides a very practical and step-by-step guide to collecting and managing qualitative data,




Focus Group Methodology


Book Description

A friendly introduction to the basics of focus group methods with an international feel and an ethical sensibility.




Focus Groups in Social Research


Book Description

Focus Groups in Social Research addresses the key issues and practical requirements of the social researcher using focus groups.




ReFocus


Book Description

Written by Jim Daly, the compassionate leader of Focus on the Family, ReFocus inspires and motivates Christians to transcend political agendas and partisan battles and instead interact with others in a way that will consistently reveal the heart of God to a desperately hurting world. Our culture has become painfully polarized, often hindering relationships with neighbors, colleagues, and the very people who need to discover the love of Jesus Christ. Remembering that we are foremost citizens of heaven serving a loving Father, we who call ourselves followers of Christ can once again be known by our love. But how? In what context and through what means? How can we tear down the walls that divide our culture, our neighborhoods and workplaces and families, in this increasingly contentious world? Drawing on a rich variety of true stories and sources both historical and contemporary--from behind the scenes in today's halls of power, to moving accounts from church history, to powerful breakthrough's in Daly's own life and ministry--Daly challenges us to reclaim our responsibility, and our privilege, as God's sons and daughters. As followers of Jesus with His humility and compassion as our model, ReFocus: Living a Life that Reflects God's Heart demonstrates how Christians can show the world an inexplicable taste of grace with no agenda other than to reveal the heart of God as the loving Abba Father He is.




Practical Research and Evaluation


Book Description

This book is a starter ′DIY′ text for practitioners who are looking to conduct evaluation studies and research as part of their own professional practice. The growing emphasis on evidence-based practice means that there is an increasing need for practitioners to have at least a basic understanding of research, be aware of methodological pitfalls and to be updated on new methods. This book provides a practical, user-friendly guide to social science research methods for professionals who have benefited from little, if any, formal research methods training but find themselves in a role that requires them to read and understand complex research findings and carry out their own research as part of their professional practice. Practical Research and Evaluation is aimed at practitioners working in education, health, social care and community work. Many in this market are non-graduates or are those whose study did not contain a research element, but are required to know how research works. This book has three main aims which will benefit this audience - to enable readers to carry out small-scale research projects of their own, provide them with the basic understanding necessary to commission research, and enable them to better understand and evaluate critically research reports. This book is designed specifically for ′Do-it-Yourself′ researchers working in the public or voluntary sectors. It is accessible and relevant to practitioners, uses non-technical language wherever possible and employs grounded examples, practical tips, checklists and readings lists throughout.




Focusing


Book Description

The classic guide to a powerful technique that can increase your mindfulness and lead to personal transformation Based on groundbreaking research conducted at the University of Chicago, the focusing technique has gained widespread popularity and scholarly acclaim. It consists of six easy-to-master steps that identify and change the way thoughts and emotions are held within the body. Focusing can be done virtually anywhere, at any time, and an entire “session” can take no longer than ten minutes, but its effects can be felt immediately–in the relief of bodily tension and psychological stress, as well as in dramatic shifts in understanding and insight. In this highly accessible guide, Dr. Eugene Gendlin, the award-winning psychologist who developed the focusing technique, explains the basic principles behind focusing and offers simple step-by-step instructions on how to utilize this powerful tool for tapping into greater self-awareness and inner wisdom. As you learn to develop your natural ability to “focus,” you’ll find yourself more in sync with both mind and body, filled with greater self-assurance, and better equipped to make the positive changes necessary to improve and enhance every aspect of your life.




Focus Groups in Social Research


Book Description

There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis. The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by cover




A New Era in Focus Group Research


Book Description

This volume provides a critical approach to using focus groups, examining how focus groups have been utilized to research a diverse set of research questions covering a broad spectrum of substantive fields. The collection acknowledges the tensions between different research traditions, disciplinary emphases, funding climates, cultural, political, and ethical contexts, and the ever-changing policy backdrop. Contributors to this book encourage researchers to question and surmount disciplinary and terminological labels and disputes in order to capitalize on the full potential of focus groups, to illuminate the complex collaborative processes involved in forming, debating, contesting, and revising opinions; making decisions; and forging identities. The four sections that comprise this collection address, respectively, using focus groups in novel contexts; employing focus groups in mixed methods research designs; innovations in generating focus group data; and new theoretical developments. A New Era in Focus Group Research will be of interest to students and scholars across disciplines as well as focus group practitioners outside of academia.