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Relationship Marketing Management

Author : Edward Little

Publisher : Cengage Learning

Page : 0 pages

File Size : 40,43 MB

Release : 2003

Category : Kunderelationer

ISBN : 9781861529312

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Book Description

Relationship Marketing is growing in popularity as a significant component of Services Marketing courses and as a subject in its own right. Relationship Marketing Management aims to summarize existing work on Relationship Marketing (RM) and to examine the practical application of these concepts. These aims are achived not only by the inclusion of case studies and illustrative examples, but also by devoting four chapters to the planning, implementation and monitoring of RM programmes. Relationship Marketing Management presents a coherent overview of the theory as well as exploring the practicalities of RM. Aimed mainly at postgraduates and senior level undergraduates, the academic content of the book is supported by an extensive review of current literature in respected journals and is presented in a form that is accessible to the students.



Relationship Marketing

Author : Manfred Bruhn

Publisher : Pearson Education

Page : 318 pages

File Size : 42,42 MB

Release : 2003

Category : Business & Economics

ISBN : 9780273676010

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Book Description

'Relationship Marketing' delivers a comprehensive unifying principle with which to approach the subject. Current debates are examined to develop both a theoretical and conceptual approach to the topic.



Diverse Methods in Customer Relationship Marketing and Management

Author : Lee, In

Publisher : IGI Global

Page : 350 pages

File Size : 42,37 MB

Release : 2018-05-25

Category : Business & Economics

ISBN : 1522556206

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Book Description

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Diverse Methods in Customer Relationship Marketing and Management is a critical scholarly resource that examines how marketing has shifted to a relationship-oriented model. Due to this, there is an increased need for customer relationship marketing and management to emerge as an invaluable approach to strengthening companies and the customer experience. Featuring coverage on a wide range of topics such as relational marketing technology acceptance model, and consumer buying behavior, this book is a vital resource for marketing professionals, managers, retailers, advertising executives, academicians, and researchers seeking current research on the challenges and opportunities in customer relationship marketing and management.



Strategic Customer Management

Author : Adrian Payne

Publisher : Cambridge University Press

Page : 547 pages

File Size : 28,71 MB

Release : 2013-03-28

Category : Business & Economics

ISBN : 1107328411

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Book Description

Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the development of a CRM strategy and discuss key implementation issues. Its up-to-date coverage includes the latest developments in digital marketing and the use of social media. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and practitioners keen to keep abreast of changes in this fast-moving field.



Customer Relationship Marketing

Author : Merlin Stone

Publisher : Kogan Page Publishers

Page : 244 pages

File Size : 27,83 MB

Release : 2000

Category : Business & Economics

ISBN : 9780749427009

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Book Description

Relationship marketing is considered by most major corporations to be one of the keys to unlocking the full power of e-commerce in the 21st century. In order that customers and consumers can be targeted effectively, a lasting relationship with each and every one is required. For this to be effectively achieved, there is a need for long-term strategy and technological investment. But where do businesses start? This practical guide is designed to set any organization on the path to planning CRM strategy and offers advice to ensure long-term success. This second edition is revised to take account of research since the first edition, and contains examples.



Customer Relationship Management

Author : SCN Education

Publisher : Springer Science & Business Media

Page : 406 pages

File Size : 28,86 MB

Release : 2013-11-11

Category : Technology & Engineering

ISBN : 3322849619

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Book Description

This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology. By presenting white papers on the technology, business cases, reports sharing the major trends occurring in the CRM marketplace, interviews with experts in the CRM-field, and a special chapter dedicated to the implementation of CRM in callcenters, the reader will have the most complete file on CRM possible at his disposition.



Marketing Management

Author : Peter R. Dickson

Publisher : Thomson South-Western

Page : 856 pages

File Size : 36,22 MB

Release : 1997

Category : Business & Economics

ISBN :

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Book Description

This edition presents marketing management concepts in a traditional format and includes many real-world examples, emphasizing topics such as international marketing, ethics, cross-functional teams and quality. Integrating competitive rationality throughout the text, the book also covers strengthening customer relations by outshining the competition in customer satisfaction, finding more efficient and less costly ways to deliver the same customer benefits and service, and improving general decision making implementation skills.



Relationship Marketing

Author : Richard J. Varey

Publisher :

Page : 244 pages

File Size : 29,40 MB

Release : 2002

Category : Business & Economics

ISBN :

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Book Description

This title explores the growing concept of relationship marketing, defined as the process of creating, maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders. Relationship Marketing explores the concept in theory and practice for use in the e-commerce era. The book offers an understanding of relationship marketing as a business strategy within a framework that integrates marketing, e-commerce, corporate communications, and knowledge management.



Relationship Marketing and Customer Relationship Management

Author : Adele Berndt

Publisher :

Page : 0 pages

File Size : 15,35 MB

Release : 2012

Category : Consumer satisfaction

ISBN : 9780702186875

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Book Description

Written with undergraduate and postgraduate students in mind, this second edition provides new perspectives on the meaning of marketing. Delineating the basic principles of Relationship Marketing (RM) and Customer Relationship Management (CRM), this reference offers guidelines for planning and implementing CRM strategy. It argues that companies should move away from marketing to anonymous masses and toward developing and managing relationships with identifiable customers and stakeholders.



Relationship Marketing

Author : Steve Baron

Publisher : SAGE

Page : 217 pages

File Size : 43,57 MB

Release : 2010-04-20

Category : Business & Economics

ISBN : 1446200310

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Book Description

The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning and experience. How does the study of relationship marketing interpret this? In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a football club supporter to experiences of gap year travel, to text messaging behaviour, and to using the library, the focus of this text is on the consumer perspective. From this angle, issues of relationship marketing, and its management, take on a new and exciting bearing. Topics examined include: frameworks for analyzing the consumer experience; consumer communities; issues of customer loyalty; the impact of ICT on relationship marketing; and the creative consumer. Each chapter is supported by - or based on - an in-depth case study, many of which are drawn from the authors′ research.