Book Description

The corporate innovation guru shares a ten-step program for keeping your company competitive in today’s fast-changing marketplace. Let’s face it, whether you manage a multinational company or an entrepreneurial start-up—and whether you’re a manufacturer, distributor, service provider, supplier, retailer, or a not-for-profit—today’s pressure to excel is unprecedented. Robert’s Rules of Innovation introduces easy-to-implement, world-class guidance for starting, nurturing, and profiting from a culture of sustained innovation in the work environment. Robert’s Rules of Innovation chronicles decades of collective, invaluable experience contributed by Innovation guru Robert Brands and his international network of Innovate-For-Success experts. Much like Robert’s Rules of Order, which created order from chaos in meetings around the world, Robert’s Rules of Innovation sets a new standard for “doing” Innovation, equipping you with the principles needed to: Inspire, lead, and drive the process Build value for your Innovation Manage risk, without letting fear of failure kill innovation Create a formalized New Product Development (NPD) process—an absolute must Observe, measure, and track NPD results—essential to optimal ROI Convince others to work outside their comfort zone Properly hire and train staff in ways that support your company’s mindset Stay open to new ideas Grow profitably And more Get passionate about creativity. Prepare to unleash your team’s abilities. Create the next home-run new product. Do it all with the high-performance ideas found in Robert’s Rules of Innovation.