Robin Hood Marketing


Book Description

Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good advice for appealing to your audiences’ values, not your own; developing a strong, competitive stance; and injecting into every message four key elements that compel people to take notice. Andresen, who is also a former journalist, also reveals the best route to courting her former colleagues in the media and getting your message into their reporting. Katya Andresen is Vice President of Marketing at the charitable giving portal Network for Good, which was founded by AOL, Yahoo! and Cisco. Before joining Network for Good, she was Senior Vice President of Sutton Group, a marketing and communications firm supporting non-profits, government agencies, and foundations working for the social good. Previously she was a marketing consultant overseas, promoting causes ranging from civil society in Ukraine to ecotourism in Madagascar. She also worked for CARE International. She has trained hundreds of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards. In addition to writing Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes, Katya was featured in the e-book, Nine Minds of Marketing. She is also a co-author of a chapter in the book, People to People Fundraising - Social Networking and Web 2.0 for Charities. Fundraising Success Magazine named her Fundraising Professional of the Year in 2007. Katya traces her passion for good causes to the enormous social need she witnessed as a journalist prior to her work in the non-profit sector. She was a foreign correspondent for Reuters News and Television in Asia and for Associated Press, the San Francisco Chronicle and the Dallas Morning News in Africa. She has a bachelor's degree in history from Haverford College. Visit her blog to learn more...http://www.nonprofitmarketingblog.com/




Robin Hood


Book Description

DigiCat Publishing presents to you this special edition of "Robin Hood" by Henry Gilbert. DigiCat Publishing considers every written word to be a legacy of humankind. Every DigiCat book has been carefully reproduced for republishing in a new modern format. The books are available in print, as well as ebooks. DigiCat hopes you will treat this work with the acknowledgment and passion it deserves as a classic of world literature.




Robin Hood


Book Description

Oscar® winner Russell Crowe stars as the legendary figure known by generations as Robin Hood, whose exploits have endured through out popular mythology. In 13th century England, Robin and his band of marauders lead an uprising against the crown that will forever alter the balance of world power. And whether thief or hero, one man from humble beginnings will become an eternal symbol of freedom for his people. Robin Hood chronicles the life of an expert archer, previously interested only in self-preservation, from his service in King Richard's army. Upon Richard's death, Robin travels to Nottingham, a town suffering from a despotic sheriff and crippling taxation, where he falls for the spirited widow Lady Marion (Oscar® winner Cate Blanchett), a woman skeptical of the identity and motivations of this crusader from the forest. Hoping to earn the hand of Maid Marion and salvage the village, Robin assembles a gang whose lethal mercenary skills are matched only by its appetite for life. Together, they begin preying on the indulgent upper class to correct injustices under the sheriff. With their country weakened from decades of war, embattled from the ineffective rule of the new king, and vulnerable to insurgencies from within and threats from afar, Robin and his men heed a call to ever greater adventure. This unlikeliest of heroes and his allies set off to protect their country from slipping into bloody civil war and return glory to England once more. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.




Robin Hood the Just


Book Description

Few fairy tales mention faith, let alone religion. But kids need to see characters who are grounded in faith. Robin Hood the Just is based on a song from the Middle Ages that tells how Robin Hood went to Mass and prayed the rosary. Inspired by Pope John Paul II's call to the New Evangelization, this story is designed to entertain children while teaching them important basics of the Catholic faith.




Some Merry Adventures of Robin Hood


Book Description

Twelve selected adventures of Robin Hood and his outlaw band who stole from the rich to give to the poor.




Robin Hood


Book Description

Detailed research into documentary sources offers an exciting new identification of the "real" Robin Hood.For over a century and a half scholars have debated whether or not the legend of Robin Hood was based on an actual outlaw and, if so, when and where he lived. One view is that he was not a legend as such but a myth: an idea, rather than a person who could possibly be identified in historical records and placed in a real historical and geographical context. Other writers have gone even further, arguing that he is a literary concoction, with no traceable original, and that seeking to pin him down to a particular time and location is futile and unnecessary. This survey begins by tracing the development of the legend, and contemporary views about it, between the thirteenth and early twenty-first centuries, taking account both of new interpretative literature on the subject and fresh discoveries from the author's own research in the early records of the English royal administration and common law. It then gives a detailed account of the places that came to be associated with the legend, and of evidence illustrating the importance of the outlaw's name in the development of English surnames. The concluding chapters deal with the administration of criminal law in medieval England, and the evidence that points to the possible origins of the legend in the activities of a notorious Yorkshire criminal, tracked down and beheaded in the county in 1225.s a detailed account of the places that came to be associated with the legend, and of evidence illustrating the importance of the outlaw's name in the development of English surnames. The concluding chapters deal with the administration of criminal law in medieval England, and the evidence that points to the possible origins of the legend in the activities of a notorious Yorkshire criminal, tracked down and beheaded in the county in 1225.s a detailed account of the places that came to be associated with the legend, and of evidence illustrating the importance of the outlaw's name in the development of English surnames. The concluding chapters deal with the administration of criminal law in medieval England, and the evidence that points to the possible origins of the legend in the activities of a notorious Yorkshire criminal, tracked down and beheaded in the county in 1225.s a detailed account of the places that came to be associated with the legend, and of evidence illustrating the importance of the outlaw's name in the development of English surnames. The concluding chapters deal with the administration of criminal law in medieval England, and the evidence that points to the possible origins of the legend in the activities of a notorious Yorkshire criminal, tracked down and beheaded in the county in 1225.




Tales of Robin Hood


Book Description

A fresh retelling of the Robin Hood legends. Also examines the historical evidence behind the legends.




Song of Robin Hood


Book Description

Rediscovers fifteen of the original ballads of Robin Hood, presenting the texts, the music, and intricate illuminations.




Robin Hood


Book Description




Robin Hood


Book Description

In this engaging and deeply informed book, Knight looks at the different manifestations of Robin Hood at different times and places in a mythic biography with a thematic structure. Illustrations.