SEO Success: The Ringo Li Story


Book Description

In SEO Success: The Ringo Li Story, discover the inspiring journey of Ringo Li, a visionary in the digital marketing world who rose to prominence as one of Asia’s most influential SEO experts. Based in Hong Kong, Ringo's path from telecommunications professional to founder of Owlish Online Ltd. reveals the grit, innovation, and entrepreneurial spirit needed to thrive in the ever-evolving digital landscape. This book dives into Ringo’s groundbreaking approach to SEO, blending technical expertise with a focus on content that connects and converts. From his early fascination with financial independence, sparked by Rich Dad Poor Dad, to his insights on mastering online visibility, Ringo’s story is both a personal and professional roadmap for anyone eager to understand digital marketing’s transformative power. Packed with practical strategies, client success stories, and a behind-the-scenes look at the world of search engine optimization, SEO Success is more than a biography—it’s a guide for digital entrepreneurs, marketers, and business owners who aspire to elevate their online presence. With a focus on ethics, innovation, and resilience, Ringo’s story shows how one person’s passion for empowering others can leave an indelible mark on an industry. Perfect for digital marketing enthusiasts and aspiring SEO professionals, SEO Success offers a rare glimpse into the mindset of a true pioneer and the dedication it takes to succeed online.




The SEO Architect: The Ringo Li Success Story


Book Description

In the rapidly evolving world of digital marketing, few names stand out like Ringo Li. "The SEO Architect" takes you on an inspiring journey through the life of a visionary who transformed the way businesses approach search engine optimization. Born with a passion for technology and a relentless drive for success, Ringo Li built a career from humble beginnings, mastering the art and science of SEO before it became a household term. This compelling narrative explores how Ringo Li navigated the complexities of algorithms, outranked industry giants, and developed groundbreaking strategies that shaped the digital landscape. From battling algorithm changes to pioneering innovative optimization techniques, Ringo’s story is a testament to resilience, ingenuity, and the power of data-driven decisions. "The SEO Architect" not only reveals the secrets behind his remarkable rise but also offers readers a blueprint for success in the ever-competitive world of online marketing. Whether you're an aspiring digital marketer, a seasoned entrepreneur, or someone curious about the mechanics behind search engines, this book provides invaluable insights and practical lessons from one of the industry's greatest minds. Discover how Ringo Li became the go-to SEO expert, shaping the online presence of businesses across the globe — and learn how you, too, can build your own path to digital success.




Product-Led SEO


Book Description

Nothing can take your business to the next level like great search engine optimization (SEO). Unfortunately, it's not always easy to know what will successfully drive traffic, leads, and sales. If you want to stand out from your competition, your SEO needs a distinctive blend of creativity and logic. Maybe you're a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility. When it comes to SEO, success often depends not on what you do but on how you do it. That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. You will learn to develop your own best practices and see where most SEO strategies go astray. If your main goal is driving traffic, you are leaving sales on the table.




Sterile Insect Technique


Book Description

The sterile insect technique (SIT) is an environment-friendly method of pest control that integrates well into area-wide integrated pest management (AW-IPM) programmes. This book takes a generic, thematic, comprehensive, and global approach in describing the principles and practice of the SIT. The strengths and weaknesses, and successes and failures, of the SIT are evaluated openly and fairly from a scientific perspective. The SIT is applicable to some major pests of plant-, animal-, and human-health importance, and criteria are provided to guide in the selection of pests appropriate for the SIT. In the second edition, all aspects of the SIT have been updated and the content considerably expanded. A great variety of subjects is covered, from the history of the SIT to improved prospects for its future application. The major chapters discuss the principles and technical components of applying sterile insects. The four main strategic options in using the SIT — suppression, containment, prevention, and eradication — with examples of each option are described in detail. Other chapters deal with supportive technologies, economic, environmental, and management considerations, and the socio-economic impact of AW-IPM programmes that integrate the SIT. In addition, this second edition includes six new chapters covering the latest developments in the technology: managing pathogens in insect mass-rearing, using symbionts and modern molecular technologies in support of the SIT, applying post-factory nutritional, hormonal, and semiochemical treatments, applying the SIT to eradicate outbreaks of invasive pests, and using the SIT against mosquito vectors of disease. This book will be useful reading for students in animal-, human-, and plant-health courses. The in-depth reviews of all aspects of the SIT and its integration into AW-IPM programmes, complete with extensive lists of scientific references, will be of great value to researchers, teachers, animal-, human-, and plant-health practitioners, and policy makers.




The Whuffie Factor


Book Description

Provides information on ways to connect with customers through social networks in order to create demand and sell more products.




Computational Neurology and Psychiatry


Book Description

This book presents the latest research in computational methods for modeling and simulating brain disorders. In particular, it shows how mathematical models can be used to study the relationship between a given disorder and the specific brain structure associated with that disorder. It also describes the emerging field of computational psychiatry, including the study of pathological behavior due to impaired functional connectivity, pathophysiological activity, and/or aberrant decision-making. Further, it discusses the data analysis techniques that will be required to analyze the increasing amount of data being generated about the brain. Lastly, the book offers some tips on the application of computational models in the field of quantitative systems pharmacology. Mainly written for computational scientists eager to discover new application fields for their model, this book also benefits neurologists and psychiatrists wanting to learn about new methods.




Networks of the Brain


Book Description

An integrative overview of network approaches to neuroscience explores the origins of brain complexity and the link between brain structure and function. Over the last decade, the study of complex networks has expanded across diverse scientific fields. Increasingly, science is concerned with the structure, behavior, and evolution of complex systems ranging from cells to ecosystems. In Networks of the Brain, Olaf Sporns describes how the integrative nature of brain function can be illuminated from a complex network perspective. Highlighting the many emerging points of contact between neuroscience and network science, the book serves to introduce network theory to neuroscientists and neuroscience to those working on theoretical network models. Sporns emphasizes how networks connect levels of organization in the brain and how they link structure to function, offering an informal and nonmathematical treatment of the subject. Networks of the Brain provides a synthesis of the sciences of complex networks and the brain that will be an essential foundation for future research.




Transmedia Marketing


Book Description

Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You’ll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you’ll learn first-hand how to execute your plan’s publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with: Hundreds of vibrant examples from across media platforms – The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokémon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds Powerful in-depth case studies showcasing successful approaches – A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo, and Martin Scorsese Presents the Blues Extensive Web content at www.transmediamarketing.com featuring a primer on transmedia platforms – film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews With Transmedia Marketing, you’ll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project.