Social Media Analytics Strategy


Book Description

This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing. Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don’t go into the everyday details and also don’t touch upon common mistakes made by marketers. This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-level executives. Social media analytics are explored and explained using real-world examples and interviews with experienced professionals and founders of social media analytics companies. What You’ll Learn Get a clear view of the available data for social media marketing and how to access all of it Make use of data and information behind social media networks to your favor Know the details of social media analytics tools and platforms so you can use any tool in the market Apply social media analytics to many different real-world use cases Obtain tips from interviews with professional marketers and founders of social media analytics platforms Understand where social media is heading, and what to expect in the future Who This Book Is For Marketing professionals, social media marketing specialists, analysts up to directors and C-level executives, marketing students, and teachers of social media analytics/social media marketing




Digital Analytics for Marketing


Book Description

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.




Social Media


Book Description

Updated to reflect the latest technological innovations and challenges, the fourth edition of Social Media: How to Engage, Share, and Connect helps students understand and successfully use today’s social media tools as PR professionals and personal users. Regina (Gina) Luttrell presents a thorough history of social media and pioneers of the field within chapters on specific subjects such as content-sharing, crisis communication, ethics, “sticky” social media, and strategic campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals. Features of the fourth edition include: Chapter objectives and learning outcomes Social Media Expert profiles Theory into Practice boxes #LRNSMPR (Learn Social Media and Public Relations) boxes Comprehensive glossary of terms Coverage of additional social media channels (including Clubhouse and TikTok) and visual content in the social sphere New appendix with social media guidelines template




Social Media for Government


Book Description

This book provides practical know-how on understanding, implementing, and managing main stream social media tools (e.g., blogs and micro-blogs, social network sites, and content communities) from a public sector perspective. Through social media, government organizations can inform citizens, promote their services, seek public views and feedback, and monitor satisfaction with the services they offer so as to improve their quality. Given the exponential growth of social media in contemporary society, it has become an essential tool for communication, content sharing, and collaboration. This growth and these tools also present an unparalleled opportunity to implement a transparent, open, and collaborative government. However, many government organization, particularly those in the developing world, are still somewhat reluctant to leverage social media, as it requires significant policy and governance changes, as well as specific know-how, skills and resources to plan, implement and manage social media tools. As a result, governments around the world ignore or mishandle the opportunities and threats presented by social media. To help policy makers and governments implement a social media driven government, this book provides guidance in developing an effective social media policy and strategy. It also addresses issues such as those related to security and privacy.




Intelligence analysis in social media


Book Description

The global security environment, dominated and dependent on information and communication technology, generates an accumulation of disruptive factors for society. This volume, in direct accordance with technological developments that have facilitated information avalanche and (anonymous) communication, has required interdisciplinary research in areas such as: psychology, sociology, computer science, social media communication and legislation. The research aims to establish whether social media platforms, through the actions they facilitate, can pose risks and threats to national security and to identify premises in order to stimulate strategies that should be followed to avoid transforming various forms of online communication into a potentiating and generating factor of crime, radical or extremist opinions, mass manipulation, etc. At the same time, the research offers an alternative vision on approaching the concept of intelligence in the context of the development of social media networks (SocMInt) and promotes ways to improve and streamline how to achieve objectives that can be successfully applied, including in business intelligence. In this regard, a case study is conducted on the effects of CoVid-19 pandemic (SARS-CoV-2 coronavirus) from the perspective of law enforcement agencies. Although the individually exploitation of SocMInt does not provide a comprehensive answer, it must be used in the initial stages of decision-making and effort-making, due to the low costs compared to other Int disciplines. The volume does not present a solution to current problems, but through its didactic, documentary and informative nature it offers professional support at high standards to analysts and managers in decision making.




Social Network Analytics


Book Description

Social Network Analytics: Computational Research Methods and Techniques focuses on various technical concepts and aspects of social network analysis. The book features the latest developments and findings in this emerging area of research. In addition, it includes a variety of applications from several domains, such as scientific research, and the business and industrial sectors. The technical aspects of analysis are covered in detail, including visualizing and modeling, network theory, mathematical models, the big data analytics of social networks, multidimensional scaling, and more. As analyzing social network data is rapidly gaining interest in the scientific research community because of the importance of the information and insights that can be culled from the wealth of data inherent in the various aspects of the network, this book provides insights on measuring the relationships and flows between people, groups, organizations, computers, URLs, and more. Examines a variety of data analytic techniques that can be applied to social networks Discusses various methods of visualizing, modeling and tracking network patterns, organization, growth and change Covers the most recent research on social network analysis and includes applications to a number of domains




People Analytics


Book Description

Discover powerful hidden social "levers" and networks within your company... then, use that knowledge to make slight "tweaks" that dramatically improve both business performance and employee fulfillment! In People Analytics, MIT Media Lab innovator Ben Waber shows how sensors and analytics can give you an unprecedented understanding of how your people work and collaborate, and actionable insights for building a more effective, productive, and positive organization. Through cutting-edge case studies, Waber shows how: Changing the way call center employees spent their breaks increased performance by 25% while significantly reducing stress Quantifying the failure of marketing and customer service to communicate led to a more cohesive and profitable organization Tweaking the balance of in-person and electronic communication can enhance the value of both Sensor data can help you discover who your internal experts really are Identifying employees involved in "creative" behaviors can help you promote innovation throughout your business Sensors and simulations can help you optimize your sick-day policies Measuring informal interactions can improve the chances that a merger, acquisition, or "mega-project" will succeed Drawing on his cutting-edge work at MIT and Harvard, Waber addresses crucial issues ranging from technology to privacy, revealing what will be possible in a few years, and what you can achieve right now. In bringing the power of analytics to organizational development, he offers immense new opportunities to everyone with responsibility for workplace performance.




Heuristics in Analytics


Book Description

Employ heuristic adjustments for truly accurate analysis Heuristics in Analytics presents an approach to analysis that accounts for the randomness of business and the competitive marketplace, creating a model that more accurately reflects the scenario at hand. With an emphasis on the importance of proper analytical tools, the book describes the analytical process from exploratory analysis through model developments, to deployments and possible outcomes. Beginning with an introduction to heuristic concepts, readers will find heuristics applied to statistics and probability, mathematics, stochastic, and artificial intelligence models, ending with the knowledge applications that solve business problems. Case studies illustrate the everyday application and implication of the techniques presented, while the heuristic approach is integrated into analytical modeling, graph analysis, text analytics, and more. Robust analytics has become crucial in the corporate environment, and randomness plays an enormous role in business and the competitive marketplace. Failing to account for randomness can steer a model in an entirely wrong direction, negatively affecting the final outcome and potentially devastating the bottom line. Heuristics in Analytics describes how the heuristic characteristics of analysis can be overcome with problem design, math and statistics, helping readers to: Realize just how random the world is, and how unplanned events can affect analysis Integrate heuristic and analytical approaches to modeling and problem solving Discover how graph analysis is applied in real-world scenarios around the globe Apply analytical knowledge to customer behavior, insolvency prevention, fraud detection, and more Understand how text analytics can be applied to increase the business knowledge Every single factor, no matter how large or how small, must be taken into account when modeling a scenario or event—even the unknowns. The presence or absence of even a single detail can dramatically alter eventual outcomes. From raw data to final report, Heuristics in Analytics contains the information analysts need to improve accuracy, and ultimately, predictive, and descriptive power.




Social Media Analytics in Predicting Consumer Behavior


Book Description

Information is very important for businesses. Businesses that use information correctly are successful while those that don’t, decline. Social media is an important source of data. This data brings us to social media analytics. Surveys are no longer the only way to hear the voice of consumers. With the data obtained from social media platforms, businesses can devise marketing strategies. It provides a better understanding consumer behavior. As consumers are at the center of all business activities, it is unrealistic to succeed without understanding consumption patterns. Social media analytics is useful, especially for marketers. Marketers can evaluate the data to make strategic marketing plans. Social media analytics and consumer behavior are two important issues that need to be addressed together. The book differs in that it handles social media analytics from a different perspective. It is planned that social media analytics will be discussed in detail in terms of consumer behavior in the book. The book will be useful to the students, businesses, and marketers in many aspects.




Comprehensible Science


Book Description

This proceedings book gathers selected papers that were submitted to the 2020 International Conference on Comprehensible Science (ICCS 2020) that aims to make available the discussion and the publication of papers on all aspects of single and multi-disciplinary research on Conference topics. ICCS 2020 held on October 30–31, 2020. An important characteristic feature of Conference is the short publication time and world-wide distribution. Written by respected researchers, the book covers a range of innovative topics related to: Big Data & Data Mining; Business, Finance & Accounting & Statistics; COVID-19 Impact; Educational Technologies; Innovative Applied Sciences; Innovative Economics; Management Technologies & Systems; Media Technologies; Physical & Material Sciences; Medicine, Public Health & Rehabilitation. This book is useful for private and professional non-commercial research and classroom use (e.g. sharing the contribution by mail or in hard copy form with research colleagues for their professional non-commercial research and classroom use); for use in presentations or handouts for any level students, researchers, etc.; for the further development of authors’ scientific career (e.g. by citing and attaching contributions to job or grant application).