Shaping Science with Rhetoric


Book Description

How do scientists persuade colleagues from diverse fields to cross the disciplinary divide, risking their careers in new interdisciplinary research programs? Why do some attempts to inspire such research win widespread acclaim and support, while others do not? In Shaping Science with Rhetoric, Leah Ceccarelli addresses such questions through close readings of three scientific monographs in their historical contexts—Theodosius Dobzhansky's Genetics and the Origin of Species (1937), which inspired the "modern synthesis" of evolutionary biology; Erwin Schrödinger's What Is Life? (1944), which catalyzed the field of molecular biology; and Edward O. Wilson's Consilience (1998), a so far not entirely successful attempt to unite the social and biological sciences. She examines the rhetorical strategies used in each book and evaluates which worked best, based on the reviews and scientific papers that followed in their wake. Ceccarelli's work will be important for anyone interested in how interdisciplinary fields are formed, from historians and rhetoricians of science to scientists themselves.




Shaping Written Knowledge


Book Description

The forms taken by scientific writing help to determine the very nature of science itself. In this closely reasoned study, Charles Bazerman views the changing forms of scientific writing as solutions to rhetorical problems faced by scientists arguing for their findings. Examining such works as the early Philosophical Transactions and Newton's optical writings as well as Physical Review, Bazerman views the changing forms of scientific writing as solutions to rhetorical problems faced by scientists. The rhetoric of science is, Bazerman demonstrates, an embedded part of scientific activity that interacts with other parts of scientific activity, including social structure and empirical experience. This book presents a comprehensive historical account of the rise and development of the genre, and views these forms in relation to empirical experience.




Shaping Information


Book Description

In this wide-ranging analysis, Charles Kostelnick and Michael Hassett demonstrate how visual language in professional communication--text design, data displays, illustrations--is shaped by conventional practices that are invented, codified, and modified by users in visual discourse communities.




Scientific Characters


Book Description

Scientific Characters chronicles the contests over character, knowledge, trust, and truth in a politically charged scientific controversy that erupted after a 1994 Chicago Tribune headline: "Fraud in Breast Cancer Research: Doctor Lied on Data for Decade." Moving back and forth between news coverage, medical journals, letters to the editor, and oncology pamphlets, Lisa Keränen draws insights from rhetoric, literary studies, sociology, and science studies to analyze the roles of character in shaping the outcomes of the "Datagate" controversy.




Women, Power, and the Academy


Book Description

Many nations affirm the principle of gender equality. As women continue to advance in most walks of life, the impression that equality has been reached and that gender issues no longer pose real problems has naturally gained ground. Yet, many cultural, economic, and social barriers remain. Although as many women as men possess the skills necessary to shape social and economic development, women are still prevented from fully participating in decision-making processes. The papers collected in this volume focus on universities as one of the key institutions providing women with the education and leadership skills necessary for their advancement. Equally important is the role universities play in the shaping of a society's cultural fabric and, consequently, of attitudes towards women and their place in society. Both aspects are examined in this volume on the basis of a number of case studies carried out in western and non-western societies.




Bounding Biomedicine


Book Description

During the 1990s, unprecedented numbers of Americans turned to complementary and alternative medicine (CAM), an umbrella term encompassing health practices such as chiropractic, energy healing, herbal medicine, homeopathy, meditation, naturopathy, and traditional Chinese medicine. By 1997, nearly half the US population was seeking CAM in one form or another, spending at least $27 billion out-of-pocket annually on related products and services. As CAM rose in popularity over the decade, so did mainstream medicine's interest in understanding whether those practices actually worked, and how. Medical researchers devoted considerable effort to testing CAM interventions in clinical trials, and medical educators scrambled to assist physicians in advising patients about CAM. In Bounding Biomedicine, Colleen Derkatch examines how the rhetorical discourse around the published research on this issue allowed the medical profession to maintain its position of privilege and prestige throughout this process, even as its place at the top of the healthcare hierarchy appeared to be weakening. Her research focuses on the ground-breaking and somewhat controversial CAM-themed issues of The Journal of the American Medical Association and its nine specialized Archives journals from 1998, demonstrating how these texts performed rhetorical boundary work for the medical profession. As Derkatch reveals, the question of how to test healthcare practices that don't fit easily (or at all) within mainstream Western medical frameworks sweeps us into the realm of medical knowledge-making--the research teams, clinical trials, and medical journals that determine which treatments are safe and effective--and also out into the world where doctors meet patients, illnesses find treatment, and values, practices, policies, and priorities intersect. Through Bounding Biomedicine, Derkatch shows exactly how narratives of medicine's entanglements with competing models of healthcare shape not only the historical episodes they narrate but also the very fabric of medical knowledge itself and how the medical profession is made and remade through its own discursive activity.




Rhetorical Minds


Book Description

Minds are rhetorical. From the moment we are born others are shaping our capacity for mental agency. As a meditation on the nature of human thought and action, this book starts with the proposition that human thinking is inherently and irreducibly social, and that the long rhetorical tradition in the West has been a neglected source for thinking about cognition. Each chapter reflects on a different dimension of human thought based on the fundamental proposition that our rhetoric thinks and acts with and through others.




Communicating Science


Book Description

This volume explores the evolution of science communication, addressing key issues and offering substance for future study. Harnessing the energies of junior scholars on the forefront of science communication, this work pushes the boundaries of research forward, allowing scholars to sample the multiple paradigms and agendas that will play a role in shaping the future of science communication. Editors LeeAnn Kahlor and Patricia Stout challenge their readers to channel the energy within these chapters to build or continue to build their own research agendas as all scholars work together – across disciplines – to address questions of public understanding of science and communicating science. These chapters are intended to inspire still more research questions, to help aspiring science communication scholars locate their own creative and original research programs, and to help veteran science communication scholars expand their existing programs such that they can more actively build interdisciplinary bridges. Crossing methodological boundaries, work from quantitative and qualitative scholars, social scientists and rhetoricians is represented here. This volume is developed for practitioners and scholars alike – for anyone who is concerned about or interested in the future of science and how communication is shaping and will continue to shape that future. In its progressive pursuit of interdisciplinary research streams – of thinking outside methodological and theoretical boxes – this book inspires science communication scholars at all levels to set a new standard for collaboration not just for science communication, but for communication research in general.




The Rhetorical Emergence of Culture


Book Description

“Just as rhetoric is founded in culture, culture is founded in rhetoric” - the first half of this central statement from the International Rhetoric Culture Project is abundantly evidenced. It is the latter half that this volume explores: how does culture emerge out of rhetorical action, out of seemingly dispersed individual actions and interactions? The contributors do not rely on rhetorical “text” alone but engage the situational, bodily, and often antagonistic character of cultural and communicative practices. The social situation itself is argued to be the fundamental site of cultural creation, as will-driven social processes are shaped by cognitive dispositions and shape them in turn. Drawing on expertise in a variety of disciplines and regions, the contributors critically engage dialogical approaches in their emphasis on how a view from rhetoric changes our perception of people's intersubjective and conjoint creation of culture.




The History and Theory of Rhetoric


Book Description

The History and Theory of Rhetoric offers discussion of the history of rhetorical studies in the Western tradition, from ancient Greece to contemporary American and European theorists that is easily accessible to students. By tracing the historical progression of rhetoric from the Greek Sophists of the 5th Century B.C. all the way to contemporary studies–such as the rhetoric of science and feminist rhetoric–this comprehensive text helps students understand how persuasive public discourse performs essential social functions and shapes our daily worlds. Students gain conceptual framework for evaluating and practicing persuasive writing and speaking in a wide range of settings and in both written and visual media. Known for its clear writing style and contemporary examples throughout, The History and Theory of Rhetoric emphasizes the relevance of rhetoric to today's students.