Shenson on Consulting


Book Description

Based on Howard Shenson's wide-ranging expertise, it gives you a real-life, no-holds-barred account of what it's really like to go out on your own and fight to survive—and succeed—in the consulting business. Covers every phase of consulting, from establishing the business and sales and marketing to proposals and presentations, financial issues and client relations. Shenson covers the latest trends in the industry as tracked by his well-known newsletter Professional Consultant and Seminar Business Report and his many contacts in the business.




The Contract and Fee-Setting Guide for Consultants and Professionals


Book Description

Expert advice on how to strike a fair deal and command a fair price. The Contract and Fee-Setting Guide for Consultants & Professionals No matter how knowledgeable you are in your field..No matter how great your track record..No matter how expert your advice or impressive your credentials . you jeopardize your client base if you do not instill every phase of your practice with a consummate professionalism. And for sharp clients, the first clear signs of such a savvy professionalism are the ability to set fees at a fair market price and offer neat, straightforward contracts with clearly delineated terms. This book teaches you, in a few days, what it traditionally took people half a lifetime to learn through trial and error. In writing it, the author drew on his more than twenty years as a business consultant, lecturer, and author to offer you tips on how to ask for and get the fees you deserve and to establish contract terms that are in the best interests of you and your clients. Throughout he shares his insider's expertise on: * Determining market value for your services * Establishing per diem or per-project rates and calculating overhead * Advantages and disadvantages of various systems of fee-setting and billing * Six major goals of every contract * Negotiating the contract and avoiding legal pitfalls




The Complete Guide to Consulting Success


Book Description

With the explosion of inexpensive home office technology, it is easier than ever to set up shop. For those about to take the plunge as consultants, this newly revised edition shows how to make that leap successfully.




138 Quick Ideas to Get More Clients


Book Description

America's most sought-after consulting guru shows you how to successfully market your services and make more money. Contains 138 insider secrets for building a client base applicable to a broad range of professionals inside or outside consulting. Features invaluable marketing do's and don'ts and covers such topics as direct mail, networking, cultivating referrals, media contacts, preparing contracts and setting fees.




How to Develop and Promote Successful Seminars and Workshops


Book Description

A complete guide to succeeding in today's burgeoning seminarbusiness--from developing a program and market testing, to pricing,promotion, advertising, and more! How to Develop & PromoteSuccessful Seminars & Workshops The adult educationbusiness--seminars, workshops, classes, conferences--is one of thefastest growing industries in the country and, for many, extremelyprofitable. Now, Howard Shenson shares proven-effective,research-based strategies responsible for filling more than onemillion seminar seats, to allow anyone with marketable knowledge tosucceed in the seminar business. You'll learn: * How to select a marketable subject and test market any seminarfor about $1,000 or less * How to develop a dynamic program and effective programmaterials * How to create a powerful, registration producing marketingstrategy and design winning promotional materials * How to assess promotional effectiveness and fine-tune marketingto increase sales * How to evaluate and choose where and when to conduct your seminaror workshop * How to select hotel and conference facilities * How to price your program to ensure maximumregistrations/profitability * How to develop or obtain program materials and how to add to yourprofits through back-of-the-room sales of products andservices * How to creatively select and rent mailing lists, and maximizeyour direct mail response while reducing marketing expense




How to Make it Big as a Consultant


Book Description

Over 70,000 copies in print It''s the classic guide to success in the demanding world of consulting.




Principles and Practices of Professional Consulting


Book Description

Although consultants influence the outcome of major endeavors in the fields of management, finance, government, and engineering, few attempts have been made to establish the tenets and techniques of consulting. In Principles and Practices of Professional Consulting, author Steven C. Stryker outlines the basic tools required of this critical skill. In doing so, he looks into the history of consulting, the consulting process itself, and the key practical skills and techniques that are needed for successful consulting. Case examples based on real-life situations aptly demonstrate the applicability of the material to current consulting activities. After introducing the topic and presenting some background information, this book goes through the process of consulting from meeting and securing clients, to planning and implementing a proper strategy, to terminating and evaluating assignments. It provides techniques and principles at each stage of the process which are sure to improve one's consulting practice. This book presents much crucial information that can be immediately used by professionals and students in various disciplines. It is both comprehensive, covering all the essential aspects of professional consulting by uniting theory and practice into a single resource, and accessible, presenting this information in a clear-cut manner that allows it to be easily used by anyone wishing to learn more about the important art of professional consulting.




A Guide to Successful Consulting


Book Description

Many consultants are forced to learn the basic principles and techniques of consulting on the job. Even though this lack of preparation can lead to several problems that could be avoided, there are few practical resources available to guide the new consulting professional to an understanding of what is required for a successful consulting practice. In A Guide to Successful Consulting, author Steven C. Stryker presents an essential introduction to the fundamental concepts and tools of the successful consultant. This book describes, through a comprehensive approach that unites theory and practice, consulting principles for all those wishing to expand their abilities to initiate and implement organizational change. It lays the groundwork for the perceptive handling of each assignment through the integration of knowledge, experience, and instinct. It thoroughly examines the major aspects of a consulting assignment, along with the required practical skills and techniques. Explanatory graphics and case studies based on real-world examples abound to ensure that ideas can become roadmaps to developing important consulting tools. Take-away checklists and tables of useful information provide a practical way for consultants to review and apply the necessary knowledge for successful practice. This book enables aspiring consulting professionals to have a better grasp of the environment and challenges of the practice of professional consulting today.




International Environmental Consulting Practice


Book Description

A source of information about present and future opportunities in the international environmental consulting market. This text analyzes the trends which shape the present market and provides information on how to capitalise on future markets. The reader is shown how and where to find environmental consulting opportunities (hazardous waste management, water purification, water pollution control, air pollution solutions, and municipal solid waste management) in global markets. It lists contacts at banks, donor agencies, and government agencies which fund international environmental consulting projects, and includes projections on the global environmental consulting market and where the most lucrative opportunities are located.




The Basic Principles of Effective Consulting


Book Description

Consultants are called upon more and more to help implement needed organizational changes, fill gaps in workforce capabilities, and solve significant business problems. As the demand for consultants increases, it is critical that practitioners differentiate themselves and understand how they can be most successful, for themselves and their clients. The Basic Principles of Effective Consulting details what effective consultants do and provides a step by step process of just how they do it. The Second Edition of The Basic Principles of Effective Consulting is fully updated with real-life cases. End-of-chapter summaries foster both mastery and engagement, as well as providing a quick reference throughout a consultant’s career. In addition, each chapter includes a section "From the experts" written by successful consultants and users of consultants’ services. These experts share ideas and tips about their own consulting experiences that relate to chapter material. The book is written for entry level and seasoned consultants, project managers, staff advisors, and anyone who wants to learn (or be reminded of) the basic principles of effective consulting. The book is well suited as an excellent textbook for college courses on consulting, organizational training, and a lifetime go-to consultant’s resource.