Sisco - Volume 4 - Whisky 'N' Coke


Book Description

Sisco doesn't trust anyone anymore—not even his boss. When someone tries to break into the supposedly secret hideout where the President's wayward daughter is being kept away from the prying pens of the press, Sisco decides to take her to a location only he knows about. Trouble is, young Julie isn't used to being told what to do—or what not to do. When she disobeys Sisco's instructions, whoever's after her is able to track her down. But what do they really want Julie for? As always, Sisco pieces it together ... and finds himself in a trap.




The Bar Cart Bible


Book Description

"Provides everything you need to know to stock your home bar and make classic cocktails, including what equipment to use, ingredients to stock, and recipes for making delicious drinks"--




Which Fork Do I Use with My Bourbon?


Book Description

"Bourbon and entertainment specialists Peggy Noe Stevens and Susan Reigler have written the definitive guide to hosting one of the most intoxicatingly delicious parties ever conceived-the bourbon tasting. During their travels all over bourbon country and beyond to conduct bourbon tastings and seminars, they were constantly asked, "How do I do this in my home?" This book is the answer-a "how to" and "what do I do" when it comes to bourbon entertaining. Alongside their favorite snack, entrée, dessert, and cocktail recipes, Stevens and Reigler offer valuable tips and tricks to hosting the bourbon perfect party such as setting up your bourbon bar, how to do a tasting, and what food to pair with particular bourbons. Once readers are ready, Stevens and Reigler move on to advanced pairings for the bourbon foodie as well as offer two mock tasting parties-a classic bourbon cocktail soiree and, of course, the traditional Kentucky Derby Party"--




Springs of Texas


Book Description

This text explores the natural history of Texas and more than 2900 springs in 183 Texas counties. It also includes an in-depth discussion of the general characteristics of springs - their physical and prehistoric settings, their historical significance, and their associated flora and fauna.




I Know Why the Caged Bird Sings


Book Description

Here is a book as joyous and painful, as mysterious and memorable, as childhood itself. I Know Why the Caged Bird Sings captures the longing of lonely children, the brute insult of bigotry, and the wonder of words that can make the world right. Maya Angelou’s debut memoir is a modern American classic beloved worldwide. Sent by their mother to live with their devout, self-sufficient grandmother in a small Southern town, Maya and her brother, Bailey, endure the ache of abandonment and the prejudice of the local “powhitetrash.” At eight years old and back at her mother’s side in St. Louis, Maya is attacked by a man many times her age—and has to live with the consequences for a lifetime. Years later, in San Francisco, Maya learns that love for herself, the kindness of others, her own strong spirit, and the ideas of great authors (“I met and fell in love with William Shakespeare”) will allow her to be free instead of imprisoned. Poetic and powerful, I Know Why the Caged Bird Sings will touch hearts and change minds for as long as people read. “I Know Why the Caged Bird Sings liberates the reader into life simply because Maya Angelou confronts her own life with such a moving wonder, such a luminous dignity.”—James Baldwin From the Paperback edition.




Brand New Justice


Book Description

Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.













Brand Relevance


Book Description

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.




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