Social Media Feedback Loops


Book Description

This is the eBook version of the printed book. This Element is an excerpt from 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking (9780137154357) by Juliette Powell. Available in print and digital formats. Amplified response, accelerated feedback loops: the enormous, shocking power of social networks to shape dialogue and transform your image. Knowledgeable, hard hitting, and direct, Sarah Lacy, aka Valleygirl, was set to interview Mark Zuckerberg, Facebook’s 23-year-old founder and CEO of Facebook. Her ten years as a business and technology journalist made her a natural to do the keynote interview at the SXSWi Festival. Lacy was about to learn a hard, painful lesson…but what happened after that took everyone by surprise...




Social Media Feedback Loops


Book Description

"This Element is an excerpt from 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking (ISBN: 9780137154357) by Juliette Powell. Amplified response, accelerated feedback loops: the enormous, shocking power of social networks to shape dialogue and transform your image"--Resource description page.




Social Media Feedback Loops


Book Description

This Element is an excerpt from 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking (9780137154357) by Juliette Powell. Available in print and digital formats. Amplified response, accelerated feedback loops: the enormous, shocking power of social networks to shape dialogue and transform your image. Knowledgeable, hard hitting, and direct, Sarah Lacy, aka Valleygirl, was set to interview Mark Zuckerberg, Facebook's 23-year-old founder and CEO of Facebook. Her ten years as a business and technology journalist made her a natural to do t.




Breaking the Feedback Loop


Book Description

Young adults (and plenty of not-so-young adults) are addicted to the Internet. No surprise there. It's easy for parents and teachers, politicians and pundits to brush off Internet addiction as a harmless, inevitable consequence of the digital age, a small price to pay for carrying the information super-highway around in our pockets. But what if I told you that young adults (and plenty of not-so-young adults) are stuck in a feedback loop of digital sexual stimulation, addicted not just to the Internet but to pornography and social media? And what if I told you that the consequences of these addictions may be quite dire--ranging from depression, anxiety and ADHD to sexual dysfunction and violence? And what if I told you that, as far as social media companies and pornography producers and anyone who advertises on the Internet is concerned, the feedback loop is exactly where we belong? This book pulls readers out of the matrix. Part manifesto, part autobiography, part self-help roadmap, Breaking the Feedback Loop is a concise, essential guide to porn and social media addiction written for young adults and anyone else suffering at the hands of the Internet.




Media Feedback


Book Description

Media Feedback: Our Lives in Loops provides an overview of the concept of media feedback, which is inherent in nearly every media platform we encounter on a daily basis. Rogers argues that every like on Facebook, view on Instagram, death in a video game, and movie suggestion on Netflix is a form of feedback that guides our actions and improves our performance. Rogers continues on to claim that in the current media landscape, more often than not, we are influenced by some kind of media feedback, even when we aren’t aware of it. This book employs a series of studies on media feedback to provide a resource for readers to understand not only what media feedback is, but also how it impacts our everyday lives. Scholars of media studies, communication, psychology, and sociology will find this book particularly useful.




Closing the Feedback Loop


Book Description

This book is a collection of articles, written by both academics and practitioners as an evidence base for citizen engagement through information and communication technologies (ICTs). In it, the authors ask: how do ICTs empower through participation, transparency and accountability? Specifically, the authors examine two principal questions: Are technologies an accelerator to closing the “accountability gap” – the space between the supply (governments, service providers) and demand (citizens, communities, civil society organizations or CSOs) that requires bridging for open and collaborative governance? And under what conditions does this occur? The introductory chapters lay the theoretical groundwork for understanding the potential of technologies to achieving intended goals. Chapter 1 takes us through the theoretical linkages between empowerment, participation, transparency and accountability. In Chapter 2, the authors devise an informational capability framework, relating human abilities and well-being to the use of ICTs. The chapters to follow highlight practical examples that operationalize ICT-led initiatives. Chapter 3 reviews a sample of projects targeting the goals of transparency and accountability in governance to make preliminary conclusions around what evidence exists to date, and where to go from here. In chapter 4, the author reviews the process of interactive community mapping (ICM) with examples that support general local development and others that mitigate natural disasters. Chapter 5 examines crowdsourcing in fragile states to track aid flows, report on incitement or organize grassroots movements. In chapter 6, the author reviews Check My School (CMS), a community monitoring project in the Philippines designed to track the provision of services in public schools. Chapter 7 introduces four key ICT-led, citizen-governance initiatives in primary health care in Karnataka, India. Chapter 8 analyzes the World Bank Institute’s use of ICTs in expanding citizen project input to understand the extent to which technologies can either engender a new “feedback loop” or ameliorate a “broken loop”. The authors’ analysis of the evidence signals ICTs as an accelerator to closing the “accountability gap”. In Chapter 9, the authors conclude with the Loch Ness model to illustrate how technologies contribute to shrinking the gap, why the gap remains open in many cases, and what can be done to help close it. This collection is a critical addition to existing literature on ICTs and citizen engagement for two main reasons: first, it is expansive, covering initiatives that leverage a wide range of technology tools, from mobile phone reporting to crowdsourcing to interactive mapping; second, it is the first of its kind to offer concrete recommendations on how to close feedback loops.




Feedback Loops


Book Description

In a world of information technologies, genetic engineering, controversies about established science, and the mysteries of quantum physics, it is at once seemingly impossible and absolutely vital to find ways to make sense of how science, technology, and society connect. In Feedback Loops: Pragmatism about Science & Technology, editors Andrew Wells Garnar and Ashley Shew bring together original writing from philosophers and science and technology studies scholars to provide novel ways of rethinking the relationships among science, technology, education, and society. Through critiquing and exploring the work of philosopher of science and technology Joseph C. Pitt, the authors featured in this volume investigate the complexities of contemporary technoscience, writing on topics ranging from super-computing to pedagogy, engineering to biotechnology patents, and scientific instruments to disability studies. Taken together, these chapters develop an argument about the necessity of using pragmatism to foster a more productive relationship among science, technology and society.




Radical Candor


Book Description

Radical Candor is the sweet spot between managers who are obnoxiously aggressive on the one side and ruinously empathetic on the other. It is about providing guidance, which involves a mix of praise as well as criticism, delivered to produce better results and help employees develop their skills and boundaries of success. Great bosses have a strong relationship with their employees, and Kim Scott Malone has identified three simple principles for building better relationships with your employees: make it personal, get stuff done, and understand why it matters. Radical Candor offers a guide to those bewildered or exhausted by management, written for bosses and those who manage bosses. Drawing on years of first-hand experience, and distilled clearly to give actionable lessons to the reader, Radical Candor shows how to be successful while retaining your integrity and humanity. Radical Candor is the perfect handbook for those who are looking to find meaning in their job and create an environment where people both love their work, their colleagues and are motivated to strive to ever greater success.




The AI Marketing Playbook


Book Description

Explore the transformative world of AI-driven marketing by integrating Artificial Intelligence into modern marketing strategies. This book is designed to help businesses optimize their operations, personalize customer experiences, and harness the full potential of AI to drive growth and innovation. You will learn the foundational concepts of AI and machine learning, discover best practices for data hygiene, structuring, and optimization, and explore how AI tools can transform customer data into actionable insights, enhancing your ability to create personalized and effective marketing campaigns. The book is tailored for marketing professionals, business owners, and digital strategists who are eager to integrate AI into their marketing practices. It is equally valuable for beginners and experienced marketers who want to stay at the forefront of the rapidly evolving digital marketing landscape. FEATURES Includes step-by-step guides for implementing AI tools in SEO, social media, and email Covers the use of AI to analyze customer behavior, benefits of chatbots, and AI-powered customer service Features real-world cases from leading companies like Netflix, Amazon, and Spotify Uses AI tools to transform customer data into actionable insights for more effective campaigns TABLE OF CONTENTS 1: Introduction to AI Marketing. 2: Understanding AI and Machine Learning. 3: Preparing Your Data for AI. 4: Using AI to Analyze Customer Behavior. 5: Personalization with AI. 6: Chatbots and AI-Powered Customer Service. 7: Image and Video Recognition with AI. 8: Using AI for Social Media Marketing. 9: Predictive Analytics with AI. 10: Email Marketing with AI. 11: Search Engine Optimization with AI. 12: Using AI for Content Marketing. 13: Marketing Automation with AI. 14: Using AI for Sales Enablement. 15: Ethical Considerations and the Future of AI in Marketing.




Capitalism, Crime and Media in the 21st Century


Book Description

This edited collection from leading scholars in the fields of media, communications, cultural studies and a number of aligned areas looks to the intersection of capitalism, crime and the media. The text is founded on the principles of cultural criminology – that how we determine and understand crime lies in the social world and that the determination of crime and its mediation in popular culture have a political basis. The book consists of eleven chapters and is divided into three sections. Section one considers the intersection of crime and capitalism in a range of contemporary cultural texts. Section two examines how various power systems influence the operation of the media in its role of reporting crime and holding the powerful to account. Section three considers how texts in a variety of formats are used to conduct politics, communicate politics and enact political decision making.