Social Sector Communication


Book Description

Communication, advocacy, and outreach are germane to the success of any organisation working in the social sector. This book provides a robust conceptual framework that is required to understand the demands of the sector and suggests strategies and tools for those engaged in social sector communication. This book not only highlights the theoretical underpinnings, practice, and skill of social sector communications in India but also provides an understanding of various skills and approaches required in communication including social marketing, media advocacy, social mobilisation, grassroots communication, and corporate social responsibility (CSR). With the aid of case studies, it offers suggestions on how to plan campaigns; write a concept note, field report, and press release, and effectively use social media to achieve developmental programme goals. This revised edition discusses the different perspectives of NGOs and programme implementers and helps in understanding the corporate–NGO interface vis-à-vis CSR projects. This book will be useful to students of social work, business, and management preparing for roles in social enterprises. It will also be of use to working professionals in the social sector.




Social Sector Communication in India


Book Description

A -first-of-its-kind book on social sector communication in India that combines concepts with hands-on skills Social sector communication helps address issues by influencing policy and can be used to bring about desired behavioral change among the targeted public. This book not only highlights the theoretical underpinnings, practice, and skill of social sector communications in India, but also provides an understanding of various tools and strategies required in development communication encompassing social marketing, media advocacy, social mobilization, grassroots communication, and corporate social responsibility (CSR). With the aid of case studies, it offers tips on how to plan campaigns; write a concept note, field report, and press release, and effectively use social media to achieve developmental program goals. The book discusses the different perspectives of NGOs and program implementers, and helps in understanding the corporate-NGO interface vis-à-vis CSR projects.




Family Planning Communication in India


Book Description

This book is the first systematic study on the historiography of the family planning communication process in India. It traces the history of the development of a highly technical health communication process. It discusses how the discourse on India’s population problem was at the heart of the development dialogue which was being promoted by the British colonial administration. The book examines the role of the censuses and the Five-Year plans in the development of the discussion on the population ‘explosion’ in India. Also, it critically discusses the role of the Ford Foundation’s leadership in institutionalising the communication process in India. The book essentially argues that population control communication enabled the ideas of a homogenised nation, an ‘ideal’ Indian woman and an ‘ideal’ Indian family. This, in turn, led to the obliteration of cultural, ethnic, geographical and economic specificities of India as a country. The volume will be of great interest to scholars and researchers of public policy, media and communication studies, Indian politics, modern Indian history and South Asian Studies.




COMMUNITY RADIO AS AN AGENT OF SOCIAL CHANGE – A COMPARATIVE STUDY OF SANGAM AND NAMMA DHWANI


Book Description

There exists no doubt, considering the proactive role of mass communication in gathering, disseminating and gauging the public opinion and motivating them towards a desired change. This role by mass media is more important, particularly, in India where citizens are being seen as information starving and being deprived of much required knowledge to better their lives. Studies in the past have pointed out that, media have and continues to play an important and decisive role in nations that are categorized as third world countries, in bringing about development and leading to a predetermined social change. Furthermore, media can play an independent and objective role in a democratic political setup in India, by bringing forth various opinions and ideas, thereby nurturing an informed citizen about the polices, developments and issues concerning them.




Communication Technology and Human Development


Book Description

This book explores the role of communication in development using the framework of communication designed for behaviour change. The author emphasizes the role of communication in advocacy, social mobilisation, training, research and programme support. The first section provides a historical perspective on communication and development, outlining how communication has evolved from a system of delivering messages to one consciously designed to elicit the participation of the people in development initiatives. Section two presents case-studies from the Indian perspective, which provides an analytical look at new approaches in the fields of elementary education and adult literacy, rural development and primary health care. The concluding section recommends a research-based professional approach to communication for behaviour change and suggests various crucial areas where strategic communication can play a pivotal role in development.




Sustainable Development Research


Book Description

The underlying purpose of this paper is to analyse determining factors of responsible environmental behaviour, which serves as a formative evaluation prior to implementation This comprises the objectives of discussing the project strategy and aims, as well as analysing the target audience's individual behaviour and conditioning factors deriving from the external situation that require consideration in the design of the project's implementation strategy. A further implication is to clarify how present theories help to understand factors inhibiting or enabling responsible environmental behaviour and to provide knowledge on communication campaigns and strategy design. The key findings indicate that theory on individual behaviour change from psychology and social studies is vast, however strategy designers of environmental campaigns do notmake sufficient use of it and often develop programmes based on simplistic knowledgeattitude-practice models. On the other hand, literature on external factors determining environmental behaviour is not as advanced, besides the fact that a change of situational terms and conditions is postulated to yield great results. In general, individual and contextual factors need to be addressed to bring about the desired behaviour change, which has been considered in the strategy design of the 'Solar powered Schools for Hyderabad' project.




Social Sector in India


Book Description

As education and health are two major areas of concern in the context of social sector development and human development achievements, this book explores their situation in India. The liberalisation of the Indian economy had a major impact on the growth rate of its Gross Domestic Product (GDP), with the economic growth of the country jumping from the so-called Hindu growth rate of 3.5% to 8–9% per annum. The literacy rate increased to 74.04% in 2011 from 12% in 1947, while the universalization of elementary education has been achieved to a great extent, and dropout rates have decreased. However, despite considerable progress, exclusions and wide disparities still exist. Combining access with affordability and ensuring quality with good governance and adequate finance are still of great concern. On the health front, significant achievements have also been made, with a number of diseases eradicated or on the verge of elimination. There has been a substantial drop in the Total Fertility Rate (TFR) and Infant Mortality Rate (IMR), and life expectancy has increased from 36.7 years in 1951 to 67.14 in 2011. The crude birth rate has been reduced from 40.8 in 1951 to 20.6 in 2012, and the crude death rate from 25.1 to 7.43 in the same period. These achievements are impressive, but at the same time our failures appear even more glaring. As such, this volume brings together contributions from eminent Indian scholars on a range of social issues, including linkages between growth, poverty and the social sector; the efficiency of social sector spending in India; disparity in health statuses; IPR protection in health innovations; pollution and health; the universalisation of elementary education; problems faced at the higher levels of education; and issues of child labour.




India's Social Sector and SDGs


Book Description

This book explores the intersectional perspective of sustainable social development in key sectors, such as education and skill development, health and nutrition, gender concerns, and food security and agriculture in India. It delves into contemporary concerns of poverty, employment and inclusive growth, and social marginalisation and inequality. The volume brings together the contributions of various stakeholders from academia, research organisations, NGOs and policymakers to address social-sector issues and sustainable development goals (SDGs) in the Indian context. It reflects on policies, strategies and performance in the context of Constitutional goals and the commitment to global SDGs and examines the character and contours of social development in the country. Comprehensive and topical, this volume will be useful to scholars, researchers, policymakers and practitioners of development studies, political studies, sociology and development economics.




India and European Union: Perceptions of the Indian Print Media and Elites


Book Description

The rise of Asia has been touted to be an extremely significant global phenomenon. The EU has sought convergence on global issues, regional security matters as well as regulatory policy and other economic issues with the countries in the region especially India. A close and consistent approach towards monitoring of EU-India relations is therefore called for particularly in the light of the long and enduring economic partnership and a serious and meaningful bilateral political dialogue. This book analyses the current trends of the EU-India relationship through content analysis. It shall seek to examine the various aspects of the EU-India equation which are giving it an upward thrust and also the factors which are proving to be a drag on the relationship. The most pertinent issues in the partnership that need to be effectively dealt with have been identified through analysis of the portrayal of EU in Indian newspapers i.e. The Economic Times, The Times of India and Dainik Jagran. The insight, outlook and the perception of the Indian elite belonging to the spheres of politics, business, civil society and media have been consolidated and analysed for the purpose of making recommendations for public policy and concrete policy outcomes. An attempt has been made to fathom the nuances of the EU-India engagement and predict the future trajectory of the relations.




The Cult of Beauty


Book Description

This book deconstructs the quintessential Indian woman that the advertising industry portrays across the spectrum by looking at Indian advertisements across multiple brands with a gender lens based on societal and sociological perspectives. It delves into various critical issues like the differences between culture-defined gender roles/expectations and women’s portrayal in the ad narrative, and which product category has consistently portrayed women as sex objects. Drawing insights from a seminal research study and Erving Goffman’s classic book ‘Gender Advertisements’, it traces the journey of three decades, beginning the 1990s – the era of liberalization in India, to map trends and patterns in Indian advertising and presents the perspectives of the creative teams and top managements across Indian and global advertising agencies. It discusses the application of a Gender Sensitivity Barometer (GSB) which the creative teams can use to find out how sensitive or insensitive the ad has been based on pre-determined indicators suggested by the GSB. This book will be useful to students, researchers and faculty working in the field of management, advertising, mass communication, psychology, gender studies and sociology. It will also be an indispensable companion to professionals from the field of advertising and related areas.