Book Description

Global Competitiveness is a combination of concepts, case studies and practical ways on how to achieve and enhance competitiveness in any organisation. Achieving and enhancing competitiveness will lead companies to achieve high level of excellence. The book attempts to answer the 'What, who, when, and how' of Excellence, i.e. 'what' is excellence, 'who' are considered as excellent companies, 'when' a company is prepared to use tools/ frameworks and models to achieve excellence, 'how' strategic competitiveness can be enhanced using one of the most widely used tools, viz., Benchmarking. Business cases from across the globe of different industries have been used to demonstrate how companies have achieved competitiveness and thus enhanced their long-term competitive advantage to become excellent companies. The book has three parts, viz., concepts, business cases and tool for competitiveness. Competitiveness has been widely used in companies, but the understanding of the concept is not consistent across industry and academia. For instance, there are many models and frameworks across the globe, which generally companies use for evaluating and enhancing their competitiveness. Companies often tend to get drifted into the ocean of various models and frameworks and on one fine day adopt a model or framework, only to repent after few quarters or years, as the case may be. It follows what is called 'operation successful, but patient died' syndrome. Although all are good, the judgment of applying 'which' model/ framework and 'when' is very critical. This book throws light on how to choose and not choose various models and frameworks, which generally depends on the company's maturity level, context, and most importantly inherent culture of the company. This book has been designed in a way that it will help a reader to first understand the concept of competitiveness, get an idea of what companies have been doing across the globe to become competitive and then how it can use tools such as benchmarking and other models/ frameworks to build and enhance their own competitiveness. It has been written in a very simple language so that it can be easily read and applied as also can serve as a direction for prompting future thought processes in companies in their journey towards excellence.