Special Issue: International Sources for Advertising and Marketing History
Author : Richard Hawkins
Publisher :
Page : 0 pages
File Size : 10,62 MB
Release : 2022
Category :
ISBN :
Author : Richard Hawkins
Publisher :
Page : 0 pages
File Size : 10,62 MB
Release : 2022
Category :
ISBN :
Author :
Publisher :
Page : 0 pages
File Size : 25,91 MB
Release : 2011
Category : Advertising
ISBN :
Author : Thomas C. Kinnear
Publisher : American Marketing Association
Page : 188 pages
File Size : 43,34 MB
Release : 1984-05
Category : Business & Economics
ISBN :
Author : Richard Pollay
Publisher : Greenwood
Page : 352 pages
File Size : 22,52 MB
Release : 1979-07-26
Category : Business & Economics
ISBN :
Author :
Publisher :
Page : 92 pages
File Size : 37,11 MB
Release : 2009
Category :
ISBN :
Author : Russell W. Belk
Publisher : Edward Elgar Publishing
Page : 555 pages
File Size : 20,55 MB
Release : 2024-09-06
Category : Business & Economics
ISBN : 1035302721
This fully revised second edition of a best-selling Handbook is an essential resource for qualitative researchers and practitioners in marketing. Developments in artificial intelligence and software have contributed to huge changes in qualitative methodologies since the first edition was published in 2006, and this updated Handbook acknowledges and critiques these fascinating scholarly advancements. This title contains one or more Open Access chapters.
Author : Nripendra P. Rana
Publisher : Springer Nature
Page : 337 pages
File Size : 24,69 MB
Release : 2019-11-11
Category : Business & Economics
ISBN : 3030243745
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : Robert W. Palmatier
Publisher : Springer
Page : 332 pages
File Size : 36,75 MB
Release : 2017-08-29
Category : Business & Economics
ISBN : 3319619853
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.
Author :
Publisher :
Page : 112 pages
File Size : 34,89 MB
Release : 2011
Category :
ISBN :
Author :
Publisher :
Page : 640 pages
File Size : 13,21 MB
Release : 1968
Category : Consular reports
ISBN :