Strategies for Success: Self-Promotion Secrets for Musicians


Book Description

This book for professional and amateur musicians is an inspired cross between Stephen Covey’s wildly popular Seven Habits of Highly Effective People and Debbie Allen’s Confessions of a Shameless Self Promoter. Musician and rock journalist, Michael Gelfand (of the band, Fuller), shoots from the hip and tells his fellow musicians the straight truth about this business: It will chew you up and spit you out... all before breakfast... unless you’ve got a solid plan of attack. This advice is for every struggling musician out there who wants their band to gain momentum and break through the noise.




Career Opportunities in the Music Industry


Book Description

Praise for the previous edition: ..".a practical and concise guide...a valuable resource...recommended."--American Reference Books Annual




The Music Industry Handbook


Book Description

The Music Industry Handbook, Second edition is an expert resource and guide for all those seeking an authoritative and user-friendly overview of the music industry today. The new edition includes coverage of the latest developments in music streaming, including new business models created by the streaming service sector. There is also expanded exploration of the music industry in different regions of the UK and in other areas of Europe, and coverage of new debates within the music industry, including the impact of copyright extensions on the UK music industry and the business protocols involved when music is used in film and advertising. The Music Industry Handbook, Second edition also includes: in-depth explorations of different elements of the music industry, including the live music sector, the recording industry and the classical music business analysis of business practices across all areas of the industry, including publishing, synchronisation and trading in the music industry profiles presenting interviews with key figures workings in the music industry detailed further reading for each chapter and a glossary of essential music industry terms.




The Self-promoting Musician


Book Description

Take charge of your career with these do-it-yourself strategies for independent music success! Peter Spellman, the Director of the Career Development Center at Berklee, gives tips on how to: write a business plan, create press kits, use the Internet to boost your career, customize your demos for maximum exposure, get better gigs and airplay, network successfully, and create the industry buzz you need to succeed. A must-read for every aspiring musician!




The Self-Promoting Musician


Book Description

(Berklee Guide). This updated second edition will teach you how to take charge of your musical career with crucial do-it-yourself strategies. Filled with empowering resources and tips for self-managed musicians, including: How to write a business plan, create press kits, sharpen your business chops; Using the Internet to promote your music; How to customize your demos for maximum exposure; Secrets to getting your music played on the radio; 12 things you can do to get the most out of every gig; The most comprehensive musician's resource list on the planet, updated continually online!




Mix Masters


Book Description

(Berklee Press). Learn what it takes to be a great mix engineer! Mix Masters is a collection of 27 interviews with platinum engineers by Mix magazine writer Maureen Droney. Discover how music engineers, using the same arsenal of tools, can create such unique works from artist to artist, even track to track. You'll find practical and informative behind-the-scenes, behind-the-glass insight into the art of mixing by the industry's most in-demand engineers across all genres pop, rock, country, classical and film. Covers: how to set up a mix that has power and impact; mic placement; how to record and mix multiple vocal tracks; tips and tricks using effects processors; EQ techniques; and more.




Advertising and Public Relations


Book Description

Presents over eighty job descriptions with education requirements, training, salary range and more, for those interested in a career in advertising or public relations.




Social Media Promotions for Musicians


Book Description

SOCIAL MEDIA PROMOTION FOR MUSICIANS: THE MANUAL FOR MARKETING YOURSELF YOUR BAND AND




The Musician's Internet


Book Description

Berklee Book Trade This hands-on guide is essential for any musician who wants to build a fan base and increase profits through the Internet. Peter Spellman, Director of the Career Development Center at Berklee College of Music, guides the self-managed musician through successful strategies to promote music online, reach new audiences, and maximize income. Readers will learn how to: create a professional website; share music downloads; sell and license music online; broadcast on Internet radio; webcast live concerts; create streaming audio; get an online record deal; and much more. Includes an invaluable listing of more than 300 music-related websites!




Sourcebook for Research in Music, Third Edition


Book Description

Since it was first published in 1993, the Sourcebook for Research in Music has become an invaluable resource in musical scholarship. The balance between depth of content and brevity of format makes it ideal for use as a textbook for students, a reference work for faculty and professional musicians, and as an aid for librarians. The introductory chapter includes a comprehensive list of bibliographical terms with definitions; bibliographic terms in German, French, and Italian; and the plan of the Library of Congress and the Dewey Decimal music classification systems. Integrating helpful commentary to instruct the reader on the scope and usefulness of specific items, this updated and expanded edition accounts for the rapid growth in new editions of standard works, in fields such as ethnomusicology, performance practice, women in music, popular music, education, business, and music technology. These enhancements to its already extensive bibliographies ensures that the Sourcebook will continue to be an indispensable reference for years to come.