Strategy for Success in Asia


Book Description

In order to achieve success, managers need to understand the strategic issues in Asia. Strategy for Success in Asia covers areas from the uniqueness of Asia like its economic and cultural diversity to the roles of governments and the importance of alliances. One of the first books to offer a perspective effective company strategy and how local and multinational companies can achieve strategic success in Asia. This important book is for anyone who has a stake in Asia or has plans to do business in it.




Asian Brand Strategy


Book Description

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands




Asian Brand Strategy (Revised and Updated)


Book Description

This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.




How Asia Works


Book Description

“A good read for anyone who wants to understand what actually determines whether a developing economy will succeed.” —Bill Gates, “Top 5 Books of the Year” An Economist Best Book of the Year from a reporter who has spent two decades in the region, and who the Financial Times said “should be named chief myth-buster for Asian business.” In How Asia Works, Joe Studwell distills his extensive research into the economies of nine countries—Japan, South Korea, Taiwan, Indonesia, Malaysia, Thailand, the Philippines, Vietnam, and China—into an accessible, readable narrative that debunks Western misconceptions, shows what really happened in Asia and why, and for once makes clear why some countries have boomed while others have languished. Studwell’s in-depth analysis focuses on three main areas: land policy, manufacturing, and finance. Land reform has been essential to the success of Asian economies, giving a kick-start to development by utilizing a large workforce and providing capital for growth. With manufacturing, industrial development alone is not sufficient, Studwell argues. Instead, countries need “export discipline,” a government that forces companies to compete on the global scale. And in finance, effective regulation is essential for fostering, and sustaining growth. To explore all of these subjects, Studwell journeys far and wide, drawing on fascinating examples from a Philippine sugar baron’s stifling of reform to the explosive growth at a Korean steel mill. “Provocative . . . How Asia Works is a striking and enlightening book . . . A lively mix of scholarship, reporting and polemic.” —The Economist




Strategic Marketing Management in Asia


Book Description

With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.




The Strategy for Korea's Economic Success


Book Description

"An explanation for Korea's economic success"--




Managerial Strategies and Solutions for Business Success in Asia


Book Description

Globalization, sustainable development, and technological applications all affect the current state of the business sector in Asia. This complex industry plays a vital part in the overall economic, social, and political aspects of this region, as well as on a larger international scale. Managerial Strategies and Solutions for Business Success in Asia is an authoritative reference source for the latest collection of research perspectives on the development and optimization of various business sectors across the Asian region and examines their role in the globalized economy. Highlighting pertinent topics across an interdisciplinary scale, such as e-commerce, small and medium enterprises, and tourism management, this book is ideally designed for academics, professionals, graduate students, policy makers, and practitioners interested in emerging business and management practices in Asia.







Hedging Strategies in Southeast Asia


Book Description

Introducing a re-conceptualized comprehensive hedging framework, this book analyses the relations of the Association of Southeast Asian Nations (ASEAN), Malaysia, the Philippines, and Vietnam with China in the context of the Belt and Road Initiative (BRI) and the South China Sea dispute. The author argues that ASEAN and the three Southeast Asian governments pursue a hedging strategy towards the rising China. Hedging expands the strategic options of smaller powers which are in Neorealism often restricted to bandwagoning and balancing. A hedging strategy, however, can simultaneously contain both elements of bandwagoning (e.g., in economics) and balancing (e.g., in security affairs). Even though the four hedging strategies and their implementation vary, in principle they all seek closer economic relations with Beijing, while maintaining strong security relations with Washington. A major innovation of the new hedging concept is the inclusion of the perceptions of the hedger on the risks and opportunities stemming from the relations with the hedging target and of the strategic value of potential hedging partners. The comprehensive hedging concept and the important empirical findings will be of interest to researchers in the fields of International Relations, Security, Political Geography, Economics, History, and Asian Studies.




The Bamboo Network


Book Description

Following in the tradition of generations of expatriate Chinese merchants, they began establishing small family businesses. Today, the authors show, these have expanded into conglomerate business empires. Entrusting corporate divisions almost exclusively to relatives, and dealing extensively with fellow expatriates, these entrepreneurs have formed close-knit and formidable business spheres throughout Southeast Asia - a "bamboo network."