Successful Advertising, how to Accomplish it
Author : John Angus MacDonald
Publisher :
Page : 414 pages
File Size : 34,67 MB
Release : 1902
Category : Advertising
ISBN :
Author : John Angus MacDonald
Publisher :
Page : 414 pages
File Size : 34,67 MB
Release : 1902
Category : Advertising
ISBN :
Author : Rosser Reeves
Publisher : Lulu.com
Page : 123 pages
File Size : 49,63 MB
Release : 2017-06-09
Category : Business & Economics
ISBN : 1387028049
Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now
Author : Printers' Ink
Publisher : Wildside Press LLC
Page : 322 pages
File Size : 18,84 MB
Release : 2008-05-30
Category : Business & Economics
ISBN : 1434473376
Examples of successful advertising tests and campaigns. Includes such topics as: Markets, Advertising, Moving from Regional to National, New Product Introduction, Industrial Advertising, and more.
Author :
Publisher :
Page : 668 pages
File Size : 11,33 MB
Release : 1905
Category : Sales personnel
ISBN :
Author : Deborah Cook
Publisher : Verso Books
Page : 193 pages
File Size : 10,32 MB
Release : 2018-11-27
Category : Philosophy
ISBN : 178873081X
The alliance of critical theory between Frankfurt and Paris Adorno, Foucault and the Critique of the West argues that critical theory continues to offer valuable resources for critique and contestation during this turbulent period. To assess these resources, it examines the work of two of the twentieth century's more prominent social theorists: Theodor W. Adorno and Michel Foucault. Although Adorno was situated squarely in the Marxist tradition that Foucault would occasionally challenge, Deborah Cook demonstrates that their critiques of our current predicament are complementary in important respects. Among other things, these critiques converge in their focus on the historical conditions-economic in Adorno and political in Foucault-that gave rise to the racist and authoritarian tendencies that continue to blight the West. Cook also shows that, when Adorno and Foucault plumb the economic and political forces that have shaped our identities, they offer remarkably similar answers to the perennial question: What is to be done?
Author :
Publisher :
Page : 1472 pages
File Size : 38,41 MB
Release : 1909
Category : Furniture
ISBN :
Author :
Publisher :
Page : 178 pages
File Size : 37,71 MB
Release : 1905
Category : Business
ISBN :
Author : Bill Glazer
Publisher : Morgan James Publishing
Page : 269 pages
File Size : 26,21 MB
Release : 2009-05-01
Category : Business & Economics
ISBN : 0982379390
The legendary marketing consultant shares the secret to getting the most out of your advertising—by being outrageous—in this classic small business guide. When a sprinkler malfunctioned at his Baltimore menswear store, Bill Glazer could have done the normal thing and sold the wet merchandise to a Jobber—a business that buys damaged goods in bulk. Instead, he did something OUTRAGEOUS: he created an out-of-the-box ad campaign that resulted in far better returns. And it was easy. In this classic guide to small business advertising, Bill teaches readers the secrets to advertising that actually works. Rich with examples and stories showing exactly how to implement a successful OUTRAGEOUS program, this book cracks the code on getting noticed in ways that increase your sales!
Author :
Publisher :
Page : 740 pages
File Size : 42,56 MB
Release : 1902
Category :
ISBN :
Author : Ta?k?ran, Nurdan Öncel
Publisher : IGI Global
Page : 539 pages
File Size : 25,32 MB
Release : 2015-02-28
Category : Business & Economics
ISBN : 1466681268
Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.