Summary: How to Drive Your Competition Crazy


Book Description

The must-read summary of Guy Kawasaki's book: "How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit". This complete summary of the ideas from Guy Kawasaki's book "How to Drive Your Competition Crazy" shows that the best business strategy is to actively take on your competition, and diminish any advantages they have. In his book, the author highlights four strategies which will take you from the initial groundwork to how to innovate and take risks. This summary explains how to use these strategies to take small measures that will radically change your business and ensure that you are providing your customer with the best experience. Added-value of this summary: • Save time • Understand key concepts • Develop your business knowledge To learn more, "How to Drive Your Competition Crazy" and discover the small measures that can make a big difference!




How to Drive Your Competition Crazy


Book Description

If you were intrigued by the title of this book, you are probably the type of business book reader who's had enough of management self-help and touchy-feely tomes, enough of how-to guides that encourage you to take the kinder, gentler approach to competitors, customers, and employees. You are ready for the gloves to come off, and the one thing you'll want in your hands when they do is the first can-do, how-to, kick-butt gonzo guide to driving your competitors off the deep end. In the time-honored tradition of the maxim "It's not how you play the game, but whether you win or lose," bestselling author of Selling the Dream and Forbes columnist Guy Kawasaki has written the definitive take-no-prisoners guide to help the Davids to beat the Goliaths. The product of Kawasaki's years of experience as an evangelist for the then-upstart Apple and as a computer guru and business strategist, How to Drive Your Competition Crazy as an invaluable source book of irreverent and sometimes extreme stratagems in sales, marketing, production, and human resources that will help your company or organization get and keep the upper hand. Whether you are launching a new company or product, consolidating your strength in the marketplace, or trying to hold your own against a competitor with greater resources, How to Drive Your Competition Crazy offers a comprehensive blueprint for success. From the initial steps of learning as much about your own company as you do about your enemy to advanced techniques like playing with your opponents' minds, Guy Kawasaki explores every facet of the premise that the best defense is a good offense. Staking territory somewhere between the arts of Zen and war, How to Drive Your Competition Crazy is a resource no company can afford to be without.




The Marketing Gurus


Book Description

"Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that includes one all-new, previously unpublished summary." "The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals, business students, and anyone curious about how marketing has evolved."--BOOK JACKET.




Summary: How to Drive Your Competition Crazy


Book Description

The must-read summary of Guy Kawasaki's book: "How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit". This complete summary of the ideas from Guy Kawasaki's book "How to Drive Your Competition Crazy" shows that the best business strategy is to actively take on your competition, and diminish any advantages they have. In his book, the author highlights four strategies which will take you from the initial groundwork to how to innovate and take risks. This summary explains how to use these strategies to take small measures that will radically change your business and ensure that you are providing your customer with the best experience. Added-value of this summary: - Save time - Understand key concepts - Develop your business knowledge To learn more, "How to Drive Your Competition Crazy" and discover the small measures that can make a big difference!




Selling the Dream


Book Description

Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal, guts, and cunning to mobilize your customers and staff into becoming as passionate about a cause as you are. Selling the Dream is a handbook and workbook for putting evangelism into action. Kawasaki charts a complete blueprint for the beginning evangelist that covers such topics as how to define a cause (whether it is a business, like Windham Hill Records or the Body Shop, or a public interest concern, like the National Audubon Society or Mothers Against Drunk Driving), how to identify good and bad enemies, how to deliver an effective presentation, and how to find, train, and recruit new evangelists. One of the highlights of the book is a short course in developing an evangelistic business plan, illustrated by the complete, original Macintosh Product Introduction Plan. Selling the Dream will teach you how to become a raging, inexorable thunder lizard of an evangelist -- a leader whose words will never fall on deaf ears again.




Summary: Enchantment


Book Description

The must-read summary of Guy Kawasaki's book: "Enchantment: The Key to Attracting People to Your Company". This complete summary of the ideas from Guy Kawasaki's book "Enchantment" shows that even if you have an insanely great mousetrap, the world will not beat a path to your door. Everyone’s busy doing their own thing. In practice, the greater your mousetrap is, the harder it will be to get people to embrace it because it will be so different to what they’re used to. Instead of sitting back and hoping you’ll be discovered, you have to get busy enchanting people with what you have. Enchantment is the art and process of turning cynics into believers and then enlisting them in a crusade to tell the world. This summary highlights a few steps in bringing about enchantment and the nine things that you can do to get some enchantment working in your favor. Added-value of this summary: • Save time • Understand key concepts • Increase your business knowledge To learn more, read "Enchantment" and find out why you should go forth and enchant.




Summary: The Art of the Start


Book Description

The must-read summary of Guy Kawasaki's book "The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything". This complete summary of the ideas from Guy Kawasaki's book "The Art of the Start" shows how starting a business is an art. In his book, the author explains a step-by-step approach for starting any business project, from launching a start-up to creating a new product. He also demonstrates the importance of giving meaning to everything you do to make things happen and achieve success. Added-value of this summary: • Save time • Understand the key concepts • Expand your business knowledge To learn more, read "The Art of the Start" and find out everything you need to know about starting a new business and how to make it a success!




Summary: Reality Check


Book Description

The must-read summary of Guy Kawasaki's book: "Reality Check: The Irreverent Guide to Outsmarting, Outmanaging and Outmarketing Your Competition". This complete summary of the ideas from Guy Kawasaki's book "Reality Check" shows that when you’re in the process of trying to start a new enterprise, you’re far better off getting candid and realistic feedback than you ever are settling for polite and expedient advice. In his book, the author explains that this down-to-earth approach is vital on 12 topics in particular, if you're to have any chance of succeeding. This summary explains each of these 12 key areas and will teach you the importance of getting real-world feedback on each of them. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Reality Check" and find out how you can avoid entrepreneurial traps.




What It Takes


Book Description

NEW YORK TIMES BESTSELLER From Blackstone chairman, CEO, and co-founder Stephen A. Schwarzman, a long-awaited book that uses impactful episodes from Schwarzman's life to show readers how to build, transform, and lead thriving organizations. Whether you are a student, entrepreneur, philanthropist, executive, or simply someone looking for ways to maximize your potential, the same lessons apply. People know who Stephen Schwarzman is—at least they think they do. He’s the man who took $400,000 and co-founded Blackstone, the investment firm that manages over $500 billion (as of January 2019). He’s the CEO whose views are sought by heads of state. He’s the billionaire philanthropist who founded Schwarzman Scholars, this century’s version of the Rhodes Scholarship, in China. But behind these achievements is a man who has spent his life learning and reflecting on what it takes to achieve excellence, make an impact, and live a life of consequence. Folding handkerchiefs in his father’s linen shop, Schwarzman dreamed of a larger life, filled with purpose and adventure. His grades and athleticism got him into Yale. After starting his career in finance with a short stint at a financial firm called DLJ, Schwarzman began working at Lehman Brothers where he ascended to run the mergers and acquisitions practice. He eventually partnered with his mentor and friend Pete Peterson to found Blackstone, vowing to create a new and different kind of financial institution. Building Blackstone into the leading global financial institution it is today didn’t come easy. Schwarzman focused intensely on culture, hiring great talent, and establishing processes that allow the firm to systematically analyze and evaluate risk. Schwarzman’s simple mantra “don’t lose money” has helped Blackstone become a leading private equity and real estate investor, and manager of alternative assets for institutional investors globally. Both he and the firm are known for the rigor of their investment process, their innovative approach to deal making, the diversification of their business lines, and a conviction to be the best at everything they do. Schwarzman is also an active philanthropist, having given away more than a billion dollars. In philanthropy, as in business, he is drawn to situations where his capital and energy can be applied to drive transformative solutions and change paradigms, notably in education. He uses the skills learned over a lifetime in finance to design, establish, and support impactful and innovative organizations and initiatives. His gifts have ranged from creating a new College of Computing at MIT for the study of artificial intelligence, to establishing a first-of-its-kind student and performing arts center at Yale, to enabling the renovation of the iconic New York Public Library, to founding the Schwarzman Scholars fellowship program at Tsinghua University in Beijing—the single largest philanthropic effort in China’s history from international donors. Schwarzman’s story is an empowering, entertaining, and informative guide for anyone striving for greater personal impact. From deal making to investing, leadership to entrepreneurship, philanthropy to diplomacy, Schwarzman has lessons for how to think about ambition and scale, risk and opportunities, and how to achieve success through the relentless pursuit of excellence. Schwarzman not only offers readers a thoughtful reflection on all his own experiences, but in doing so provides a practical blueprint for success.




HOW TO WIN FRIENDS & INFLUENCE PEOPLE


Book Description

Dale Carnegie's 'How to Win Friends & Influence People' is a timeless self-help classic that explores the art of building successful relationships through effective communication. Written in a straightforward and engaging style, Carnegie's book provides practical advice on how to enhance social skills, improve leadership qualities, and achieve personal and professional success. The book is a must-read for anyone looking to navigate social dynamics and connect with others in a meaningful way, making it a valuable resource in today's interconnected world. With anecdotal examples and actionable tips, Carnegie's work resonates with readers of all ages and backgrounds, making it a popular choice for personal development and growth. Carnegie's ability to distill complex social principles into simple, actionable steps sets this book apart as a timeless guide for building lasting relationships and influencing others positively. Readers will benefit from Carnegie's wisdom and insight, gaining valuable tools to navigate social interactions and achieve success in their personal and professional lives.