Sun Tzu


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Latina Magazine


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El Arte de la Guerra Aplicada al Marketing


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La obra de Sun Tzu, El Arte de la Guerra, fue escrita en la época en la que un Estado sólo tenía oportunidades de prosperar a través de la guerra: adquiriendo territorios, robando riquezas, subyugando pueblos, o por medio de un acuerdo de cordialidad: las alianzas. Hoy en día, las citas de Sun Tzu dejaron de aplicarse sólo a la esfera militar, pasando a aplicarse también en una guerra diferente, pero igualmente peligrosa: la guerra de los negocios. Es increíble analizar la obra y ver que se aplica perfectamente a las situaciones empresariales, siendo inclusive citada en incontables libros de estrategia, marketing, administración y otras áreas de la economía. Las empresas tienen recursos, como los países. Mientras los occidentales tienen la visión de que la empresa existe para generar beneficios a sus accionistas, los orientales tienen la visión de que la empresa debe suministrar empleos. Por muy diferentes que sean las visiones, el objetivo de ambas es de que la empresa debe sobrevivir y prosperar. Una competencia que aprecia la creatividad, lleva prosperidad no sólo a la empresa, sino a todo el mercado, con productos, servicios y precios variados para los consumidores, no siendo así necesaria la aniquilación de sus competidores y sí, la creación de nuevas categorías de productos. El empresario que busca analizar constantemente los objetivos de su negocio, y elabora estrategias bajo el punto de vista de Sun Tzu se podrá enfrentar a la guerra con mucha más tranquilidad y sabiduría, que el que se enfrenta a la guerra empuñando todas sus armas.




Strategic Management


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KEY BENFIT:David's Strategic Managementoffers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy. This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company. For management professionals, small business owners and others involved in business.




Marketing Strategy


Book Description

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design




Intelligence Management in the Americas


Book Description

This anthology, Intelligence Management in the Americas, brings together the perspectives of 22 authors from across the Americas. They outline and assess the status and promise of intelligence oversight legislation and actions, and develop various arguments for preserving the best aspects of intelligence autonomy.




Úrsula Oswald Spring: Pioneer on Gender, Peace, Development, Environment, Food and Water


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This book aims to initiate among students and other readers critical and interdisciplinary reflections on key problems concerning development, gender relations, peace and environment, with a special emphasis on North-South relations. This volume offers a selection of the author's research in different parts of the world during 50 years of contributing to an interdisciplinary scientific debate and addressing social answers to urgent global problems. After the author's biography and bibliography, the second part analyses the development processes of several countries in the South that resulted in a dynamic of underdevelopment. The deep-rooted gender discrimination is also reflected in the destructive exploitation of natural resources and the pollution of soils, water and air. Since the beginning of the Anthropocene in the mid-20th century, the management of human society and global resources has been unsustainable and has created global environmental change and multiple conflicts over scarce and polluted resources. Peace and development policies aiming at gender equity and sustainable environmental management, where water and food are crucial for the survival of humankind, focus on systemic alternatives embedded in a path of sustainability transition. • This book reviews multiple influences from Europe, Africa and Latin America on a leading social scientist and activist on gender, development and environment aiming at a world with equity, sustainability, peace and harmony between nature and humans.• This pioneer volume analyses social and environmental conflicts and peace processes in Latin America, with a special focus on Mexico, by addressing the development of under-development, global environmental change, poverty, nutrition and the North-South gap.• This volume focuses on environmental deterioration with a special emphasis on food and water and proposes systemic changes towards a sustainability transition with peace, regional development and gender equity.• This pioneering work offers alternative approaches to regional development, food sovereignty and holistic development processes from a gender perspective.




Religion


Book Description

Composed of twenty-two thematic chapters, Embodied Religion orients students and scholars to the critical study of religion, gender, sexuality, and the body. The introduction and first section provide a foundational overview of key terms, topics, and questions for such scholarly work. In the second section, essays examine the multiple and complex ways that various traditionsâ from Hinduism to Christianity to Paganismâ seek to regulate and celebrate embodiment and desire. A final section examines relevant theoretical approaches, including ethnography, phenomenology, queer studies, and disability studies. The volume also includes bibliographies filmographies, images, a glossary, and a comprehensive index, all of which aid the reader in exploring this rich, rewarding, and relevant field.




Marketing Channel Strategy


Book Description

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference. This program will provide a better teaching and learning experience—for you and your students. Here’s how: Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines. Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.




Malinowski in Mexico


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