Book Description
This text represents a specialist text resource for students of retail management or marketing courses and modules, providing the reader with the opportunity to acquire a deeper knowledge of a key area of retailing management.
Author : Rosemary Varley
Publisher : Psychology Press
Page : 304 pages
File Size : 35,24 MB
Release : 2006
Category : Business & Economics
ISBN : 9780415327145
This text represents a specialist text resource for students of retail management or marketing courses and modules, providing the reader with the opportunity to acquire a deeper knowledge of a key area of retailing management.
Author : John Donnellan
Publisher : A&C Black
Page : 461 pages
File Size : 39,91 MB
Release : 2013-09-12
Category : Business & Economics
ISBN : 1609014901
Covers topics that are important to aspiring retail buyers and store management personnel with responsibilities for managing retail sales and inventories.
Author : Hugh S. Peak
Publisher : Prentice Hall
Page : 394 pages
File Size : 25,11 MB
Release : 1977
Category : Business & Economics
ISBN :
Author : Dimitri Koumbis
Publisher : Bloomsbury Publishing
Page : 257 pages
File Size : 30,13 MB
Release : 2020-08-06
Category : Business & Economics
ISBN : 1350195006
Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customer's sensory system, to create memorable experiences that will entice shoppers to visit again and again. Starting with a brief overview of the history of retail, market research, site selection and retail typology are then discussed. The differences between on-site and off-site retailing are distinguished; and multi-channel approaches that have been used in retail test markets as a means to cost-effective growth within the industry are explored, with specific reference to how technology has created a new formula within a stagnant model. Fashion Retailing further explores back-of-house functions, such as human resources (hiring, payroll, job descriptions and salaries) and loss prevention from a management standpoint. Front-of-house functions, including merchandising (product analysis, fixturing, fixture sales tracking), visual merchandising (seasonal displays, windows, mannequins), circulation patterns and the relationship between the merchandising and management teams in driving overall sales and brand image, are explored across different retailers. Readers will gain a thorough understanding of how the retail model operates in an effort to continually capture the ever-changing market, as well as an insight into corporate social responsibility (CSR) and brand sustainability.
Author : Prabhu TL
Publisher : Nestfame Creations Pvt. Ltd.
Page : 247 pages
File Size : 13,6 MB
Release : 2019-04-21
Category : Business & Economics
ISBN :
Step into the dynamic world of retail management—a realm where innovation, customer experience, and strategic thinking converge to shape the future of retail. "Retail Management" is a comprehensive guide that unravels the intricacies of this vibrant industry, offering a roadmap to excel in a fast-paced and ever-evolving market. Embracing Retail Excellence: Unleash your potential as "Retail Management" equips you with the essential knowledge and skills to thrive in the competitive retail landscape. From store operations to omnichannel marketing, this book presents a holistic approach to mastering the art of retail management. Key Themes Explored: Retail Strategy: Discover the strategies that differentiate successful retailers, including market positioning and competitive advantage. Customer-Centric Retail: Embrace the significance of customer experience and personalized interactions in building brand loyalty. Inventory and Supply Chain Management: Learn to optimize inventory levels and streamline supply chain processes for efficiency. Visual Merchandising: Explore the art of visual storytelling and creating immersive retail spaces that captivate customers. E-commerce and Digital Retail: Stay ahead of the digital revolution with insights into online retail and e-commerce strategies. Target Audience: "Retail Management" caters to retail managers, business owners, students, and anyone passionate about excelling in the retail industry. Whether you manage a physical store or an online shop, this book empowers you to navigate the complexities of retail management. Unique Selling Points: Real-World Case Studies: Engage with practical examples from successful retailers, offering lessons for your own business. Data-Driven Decisions: Embrace the power of retail analytics and consumer data to inform business strategies. Retail Trends and Innovations: Stay up-to-date with the latest retail trends, technology, and innovative business models. Sustainable Retail Practices: Champion eco-friendly initiatives and responsible retailing. Elevate Your Retail Journey: "Retail Management" goes beyond textbook knowledge—it's a transformative guide that equips you to excel as a retail leader. Whether you seek to optimize store operations, enhance customer loyalty, or navigate the e-commerce landscape, this book is your compass to retail success. Set your course for retail excellence! Secure your copy of "Retail Management" and unlock the potential to thrive in the exciting world of modern retail.
Author : Jerry M. Rosenberg
Publisher :
Page : 296 pages
File Size : 39,29 MB
Release : 1995-09-08
Category : Business & Economics
ISBN :
Containing over 6000 definitions, this reference work covers the terminology used in every segment of the retailing industry, from shipping and receiving to marketing and advertising
Author : Swapna Pradhan
Publisher :
Page : 222 pages
File Size : 16,49 MB
Release : 2010
Category :
ISBN : 9780070682115
Author : Neelesh Jain
Publisher : Global India Publications
Page : 272 pages
File Size : 11,24 MB
Release : 2008-11
Category : Business & Economics
ISBN : 9788190685092
This book contains the output of a symposium that addressed the future of retailing. The topics covered include traditional retailing, the impact of technology and changing consumption patterns on retailing, and trends in direct marketing, direct selling, and multi-channel distribution networks. The book culminates in an agends of propositions and issues that need to be considered by anyone seeking to successfully market to consumers in this decade. The book is providing the opportunity to acquire a deeper knowledge of a key area of retailing management and managing the product range. This important text is an essential medium for those studying retail management or buying and merchandising as part of a degree course.
Author : Joachim Zentes
Publisher : Springer
Page : 469 pages
File Size : 36,70 MB
Release : 2016-10-07
Category : Business & Economics
ISBN : 3658101830
This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.
Author : Lawrence J. Gitman
Publisher :
Page : 1455 pages
File Size : 48,80 MB
Release : 2024-09-16
Category : Business & Economics
ISBN :
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.