Taking Aim at Attack Advertising


Book Description

Negative campaigning is a central component of politics in the United States. Yet, until now, demonstrating the impact of combative advertising on voters has been elusive. How can we reconcile the findings of a plethora of studies with the methods of politicians? This book cuts through to the central issue: how negative advertising influences voters' attitudes and actions. Focusing on U.S. senatorial campaigns, Kim Fridkin and Patrick Kenney draw from surveys, experiments, facial expression analysis, content analyses, and focus groups. They develop the "tolerance and tactics theory of negativity" that marries citizens' tolerance for negativity with campaign messages varying in their civility and relevance and demonstrate how citizens' beliefs and behaviors are affected. Using this original framework, they find harsh and relevant messages influence voters' decisions, especially for people with less tolerance for negativity. And, irrelevant and uncivil advertisements demobilize voters, with low tolerance individuals affected most sharply.




Taking Aim at the President


Book Description

Winner of the 2009 San Francisco Book Festival Award (Wild Card category) "I'm not sorry I tried...if successful, the assassination...just might have triggered the kind of chaos that could have started the upheaval of change." --Sara Jane Moore in 1976 Journalist Geri Spieler met would-be assassin Sara Jane Moore while she was in prison; Taking Aim at the President is based on over two decades of interviews as well as independant research. Spieler follows Moore's actions from her childhood in a small West Virginia town to her release from prison in December 2007. Moore's life was never conventional, and along the way she entered and dropped out of the military, was married five times, and was both a political radical and an FBI informant. Focusing on the complex psychology and motivations of a quintessentially desperate housewife and the only woman to ever fire a bullet at an American president, Spieler delivers a nuanced portrait of an elusive person and a fascinating glimpse back at a turbulent period in American history.




Taking Aim at Attack Advertising


Book Description




In Defense of Negativity


Book Description

Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other’s views and qualifications, voters—and the democratic process—benefit. In Defense of Negativity, Geer’s study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politicians’ personal characteristics. Accordingly, the ads enrich the democratic process, providing voters with relevant and substantial information before they head to the polls. An important and timely contribution to American political discourse, In Defense of Negativity concludes that if we want campaigns to grapple with relevant issues and address real problems, negative ads just might be the solution.




The Hotline


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Dirty Politics


Book Description

In recent years, Americans have become thoroughly disenchanted with political campaigns, especially with ads and speeches that bombard them with sensational images while avoiding significant issues. Now campaign analyst Kathleen Hall Jamieson provides an eye-opening look at the tactics used by political advertisers. Photos and line drawings.




Negative Campaigning


Book Description

Negative campaigning is frequently denounced, but it is not well understood. Who conducts negative campaigns? Do they work? What is their effect on voter turnout and attitudes toward government? Just in time for an assessment of election 2004, two distinguished political scientists bring us a sophisticated analysis of negative campaigns for the Senate from 1992 to 2002. The results of their study are surprising and challenge conventional wisdom: negative campaigning has dominated relatively few elections over the past dozen years, there is little evidence that it has had a deleterious effect on our political system, and it is not a particularly effective campaign strategy. These analyses bring novel empirical techniques to the study of basic normative questions of democratic theory and practice.




Michigan Law Review


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Against Decolonisation


Book Description

Decolonisation has lost its way. Originally a struggle to escape the West’s direct political and economic control, it has become a catch-all idea, often for performing ‘morality’ or ‘authenticity’; it suffocates African thought and denies African agency. Olúfẹ́mi Táíwò fiercely rejects the indiscriminate application of ‘decolonisation’ to everything from literature, language and philosophy to sociology, psychology and medicine. He argues that the decolonisation industry, obsessed with cataloguing wrongs, is seriously harming scholarship on and in Africa. He finds ‘decolonisation’ of culture intellectually unsound and wholly unrealistic, conflating modernity with coloniality, and groundlessly advocating an open-ended undoing of global society’s foundations. Worst of all, today’s movement attacks its own cause: ‘decolonisers’ themselves are disregarding, infantilising and imposing values on contemporary African thinkers. This powerful, much-needed intervention questions whether today’s ‘decolonisation’ truly serves African empowerment. Táíwò’s is a bold challenge to respect African intellectuals as innovative adaptors, appropriators and synthesisers of ideas they have always seen as universally relevant.