Text linguistics for the contrastive study of online customer comments


Book Description

The goal of this corpus based research monograph is twofold. On the one hand, the volume delivers a practice relevant theoretical framework which will enable linguists and internationally operating businesses to evaluate product and service comments of foreign customers written in their mother tongue and intended for their fellow nationals. The theoretical framework should be applicable to any language combination. On the other hand, a large-scale empiric study has been carried out building on our theoretical premises with the aim of determining the text linguistic structure and language use in Spanish, Dutch, French and German customer comments on hotel accommodation in two relevant applications of the Social Web (social network services like Facebook and comments on the webs of hotel reservations agencies). Our findings will enable Spanish and German companies to interpret the linguistic behavior of their German/Spanish clients sharing their accommodation experiences on the Social Web.




National Stereotyping, Identity Politics, European Crises


Book Description

The articulation of collective identity by means of a stereotyped repertoire of exclusionary characterizations of Self and Other is one of the longest-standing literary traditions in Europe and as such has become part of a global modernity. Recently, this discourse of Othering and national stereotyping has gained fresh political virulence as a result of the rise of “Identity Politics”. What is more, this newly politicized self/other discourse has affected Europe itself as that continent has been weathering a series of economic and political crises in recent years. The present volume traces the conjunction between cultural and literary traditions and contemporary ideologies during the crisis of European multilateralism. Contributors: Aelita Ambrulevičiūtė, Jürgen Barkhoff, Stefan Berger, Zrinka Blažević, Daniel Carey, Ana María Fraile, Wulf Kansteiner, Joep Leerssen, Hercules Millas, Zenonas Norkus, Aidan O’Malley, Raúl Sánchez Prieto, Karel Šima, Luc Van Doorslaer,Ruth Wodak




Variational Text Linguistics


Book Description

Owing to the ever-increasing possibilities of communication, especially with the advent of modern communication technologies, register analysis offers a constantly widening range of research opportunities. Still, research has mainly concentrated on well-established and frequent registers such as newspaper articles, while many descriptive and theoretical issues have not yet been sufficiently investigated. This volume gives a state-of-the-art insight into register studies and points out emerging trends as well as new directions for future research. Furthermore, it provides a forum for the description and discussion of registers which have not received an appropriate amount of attention so far. In particular, it deals with specialized offline and online registers, cross-register comparison as well as regional, contrastive, and diachronic register variation. In parallel to the new discipline of variational pragmatics, this volume aims to foster the discipline of ‘variational text linguistics’ and to initiate fundamental investigations in this area. This field of research provides new insights into the concept of register, since it covers both functional and regional types of textual variation.




Corpora in Translation and Contrastive Research in the Digital Age


Book Description

Corpus-based contrastive and translation research are areas that keep evolving in the digital age, as the range of new corpus resources and tools expands, opening up to different approaches and application contexts. The current book contains a selection of papers which focus on corpora and translation research in the digital age, outlining some recent advances and explorations. After an introductory chapter which outlines language technologies applied to translation and interpreting with a view to identifying challenges and research opportunities, the first part of the book is devoted to current advances in the creation of new parallel corpora for under-researched areas, the development of tools to manage parallel corpora or as an alternative to parallel corpora, and new methodologies to improve existing translation memory systems. The contributions in the second part of the book address a number of cutting-edge linguistic issues in the area of contrastive discourse studies and translation analysis on the basis of comparable and parallel corpora in several languages such as English, German, Swedish, French, Italian, Spanish, Portuguese and Turkish, thus showcasing the richness of the linguistic diversity carried out in these recent investigations. Given the multiplicity of topics, methodologies and languages studied in the different chapters, the book will be of interest to a wide audience working in the fields of translation studies, contrastive linguistics and the automatic processing of language.




Manual of Romance Languages in the Media


Book Description

This manual provides an extensive overview of the importance and use of Romance languages in the media, both in a diachronic and synchronic perspective. Its chapters discuss language in television and the new media, the language of advertising, or special cases such as translation platforms or subtitling. Separate chapters are dedicated to minority languages and smaller varieties such as Galician and Picard, and to methodological approaches such as linguistic discourse analysis and writing process research.




Doing a Master's Dissertation in TESOL and Applied Linguistics


Book Description

Doing a Master’s Dissertation in TESOL and Applied Linguistics is a practical guide for master’s students tackling research and research writing for the first time. Structured for use in class or as part of an independent study, and divided into the four stages of designing, researching, writing up and submitting a dissertation, this book: carefully guides readers from the very beginning of producing a research proposal, all the way through to assessment procedures and the provisions for resubmission; covers publishing your dissertation and applying for higher research degrees, including funding; addresses all the most fundamental concerns students have about master’s dissertations, including how to choose a topic and conducting a literature review; draws upon examples from master’s dissertations from the UK, US and Australia and provides numerous ‘how-to’ tables and checklists; and includes activities and resources to facilitate master’s research and dissertation writing, as well as FAQs and solutions at the end of each chapter. Tailormade for MA students in TESOL or Applied Linguistics, this book is essential reading for students on these degrees around the world as well as for their supervisors and programme directors.




The Discourse of Customer Service Tweets


Book Description

The Discourse of Customer Service Tweets studies the discursive and pragmatic features of customer service interactions, making use of a corpus of over 1.5 million tweets from more than thirty different companies. With Twitter being used as a professional service channel by many transport operators, this book features an empirical analysis of British and Irish train companies and airlines that provide updates and travel assistance on the platform, often on a 24/7 basis. From managing crises in the midst of strike action to ensuring passengers feel comfortable on board, Twitter allows transport operators to communicate with their customers in real time. Analysing patterns of language use as well as platform specific features for their communicative functions, Ursula Lutzky enhances our understanding of customers' linguistic expectations on Twitter and of what makes for successful or unsuccessful interaction. Of interest to anyone researching discourse analysis, business communication and social media, this book's findings pave the way for practical applications in customer service.




Corpus Approaches to the Language of Sports


Book Description

Recent decades have seen a fundamental change and transformation in the commercialisation and popularisation of sports and sporting events. Corpus Approaches to the Language of Sports uses corpus resources to offer new perspectives on the language and discourse of this increasingly popular and culturally significant area of research. Bringing together a range of empirical studies from leading scholars, this book bridges the gap between quantitative corpus approaches and more qualitative, multimodal discourse methods. Covering a wide range of sports, including football, cycling and basketball, the linguistic aspects of sports language are analysed across different genres and contexts. Highlighting the importance of studying the language of sports alongside its accompanying audio-visual modes of communication, chapters draw on new digitised collections of language to fully describe and understand the complexities of communication through various channels. In doing so, Corpus Approaches to the Language of Sports not only offers exciting new insights into the language of sports but also extends the scope of corpus linguistics beyond traditional monomodal approaches to put multimodality firmly on the agenda.




Design, User Experience, and Usability: UX Research and Design


Book Description

This three volume set LNCS 12779, 12780, and 12781 constitutes the refereed proceedings of the 10th International Conference on Design, User Experience, and Usability, DUXU 2021, held as part of the 23rd International Conference, HCI International 2021, which took place in July 2021. Due to COVID-19 pandemic the conference was held virtually. The total of 1276 papers and 241 posters included in the 39 HCII 2021 proceedings volumes was carefully reviewed and selected from 5222 submissions. The papers of DUXU 2021, Part I, are organized in topical sections named: UX Design Methods and Techniques; Methods and Techniques for UX Research; Visual Languages and Information Visualization; Design Education and Practice.




Language and Football


Book Description

Wie kommen Fußballklubs mit der Sprachenvielfalt in der Mannschaft zurecht? Welche Funktionär:innen und Politiker:innen beschimpfen französische Fans auf ihren Foren? Ticken "Live-Ticker" in verschiedenen Kulturen gleich oder unterschiedlich? Wenn bei einem Fußball-Videogame der digitale Schiedsrichter Abseits konstatiert, kann man dann auch dagegen sein? Wie kämpfen Fans für die Beibehaltung der traditionellen Stadiennamen? Um welche Mannschaften handelt es sich bei den Rivalen "Herne-West" und "Lüdenscheid Nord"? Inwiefern bestimmt die Kultur Ghanas die Bildhaftigkeit seiner Fußballkommentare? Dieses Buch beantwortet nicht nur alle Ihre Fragen über Sprache(n) und Fußball, sondern auch viele weitere, die Sie sich noch nicht gestellt haben. Eine Fülle an linguistischen Disziplinen, zahlreiche Länder und Sprachen auf mehreren Kontinenten: der Fußball bringt sie alle zusammen.