› › The 30 Day Mba In Marketing 2nd Edition

The 30 Day MBA

Author : Colin Barrow

Publisher : Kogan Page Publishers

Page : 312 pages

File Size : 13,22 MB

Release : 2011-08-03

Category : Business & Economics

ISBN : 0749463325

Get eBook

Book Description

Drawing on the twelve core disciplines of business, including business law, economics, marketing and finance, this second edition of the hugely successful The 30 Day MBA shows you to use key business concepts and tools to assess business decisions and implement strategy. You will be able to create your own Management Information Resource Centre, giving you access to business information on markets and competitors, research data and case studies, as well as hundreds of free business tools to help you carry out analyses. Importantly it will equip you with the knowledge and confidence to take part in strategic decisions alongside MBA graduates. Now including a thorough explanation of the 'break-even' analysis - the tool for making cost, volume, pricing and profit decisions - and case studies detailing economically resilient brands with particular focus on developing countries, The 30 Day MBA, second edition places MBA skills within reach of all professionals and students.



The 30 Day MBA

Author : Colin Barrow

Publisher : Kogan Page Publishers

Page : 353 pages

File Size : 11,89 MB

Release : 2019-01-03

Category : Business & Economics

ISBN : 0749482966

Get eBook

Book Description

If you want to accelerate your career development and transform your skillset, but without the price tag and two-year commitment of the MBA, this is the book for you. The 30 Day MBA covers the 12 core disciplines of business: accounting, finance, marketing, organizational behaviour, business history, business law, economics, entrepreneurship, ethics and social responsibility, operations management, research and analysis and strategy. It provides the tools and techniques you need to seize business opportunities and implement strategies successfully. Complex concepts are explained in simple and practical terms, helping you to apply high level concepts to the real-life world of business. The 30 Day MBA also contains insightful case studies from leading organizations including IKEA, Cisco, Cobra Beer, Heinz, Shell, Hotel Chocolat and Chilango, to help keep you right up-to-the-minute with current trends and inspire you to explore new concepts. This book equips you with essential hard knowledge, but also helps you understand how business and current thinking is shifting in today's turbulent global markets, and broadens your mind with the knowledge and confidence to excel in a competitive career.



The 30 Day MBA in Marketing, 2nd Edition

Author : Colin Barrow

Publisher :

Page : 272 pages

File Size : 31,61 MB

Release : 2016

Category :

ISBN :

Get eBook

Book Description

The 30 Day MBA in Marketing gives you all the marketing skills and know-how you would get from an MBA course at a top business school - at a tiny fraction of the cost.



The 30 Day MBA in Marketing

Author : Colin Barrow

Publisher : Kogan Page Publishers

Page : 256 pages

File Size : 48,42 MB

Release : 2011-08-03

Category : Business & Economics

ISBN : 0749462183

Get eBook

Book Description

The 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including such hot topics as Buyer behaviour, Marketing strategy, Promotion and advertising, Pricing, Managing the marketing organization and Marketing and the law. Each chapter includes at least one practical real life example to illustrate how marketing concepts apply to business decision making. Learn what they teach you on professional marketing courses and at the world's top Business Schools and why it matters to you; eliminate gaps in your marketing knowledge and take part in business decision making on an equal footing with MBA graduates or your company marketing director. This book includes detailed information on how to find and analyse market data on any business or market anywhere and online appendices that provide an invaluable guide to finding further information and free resources on each topic covered.



The 30 Day MBA in Marketing

Author : Colin Barrow

Publisher : Kogan Page Publishers

Page : 280 pages

File Size : 41,33 MB

Release : 2016-01-03

Category : Business & Economics

ISBN : 0749474998

Get eBook

Book Description

The 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including hot topics such as: buyer behaviour, marketing strategy, promotion and advertising, pricing, managing the marketing organization and marketing and the law. Each chapter includes at least one practical real life example to illustrate how marketing concepts apply to business decision making. Learn what they teach you on professional marketing courses and at the world's top Business Schools and why it matters to you; eliminate gaps in your marketing knowledge and take part in business decision making on an equal footing with MBA graduates or your company marketing director. The 30 Day MBA in Marketing includes detailed information on how to find and analyse market data on any business or market anywhere and online resources that enable you to test your own knowledge. It also provides an invaluable guide to finding further information and free resources on each topic covered. Online supporting resources for this book include a bonus chapter on business communication, self-test question and answers and appendices.



The 30 Day MBA, 2nd Edition

Author : Colin Barrow

Publisher :

Page : 312 pages

File Size : 42,55 MB

Release : 2011

Category :

ISBN :

Get eBook

Book Description

Drawing on the twelve core disciplines of business, including business law, economics, marketing and finance, this second edition of the hugely successful The 30 Day MBA shows you to use key business concepts and tools to assess business decisions and implement strategy. You will be able to create your own Management Information Resource Centre, giving you access to business information on markets and competitors, research data and case studies, as well as hundreds of free business tools to help you carry out analyses. Importantly it will equip you with the knowledge and confidence to take part in strategic decisions alongside MBA graduates. Now including a thorough explanation of the 'break-even' analysis - the tool for making cost, volume, pricing and profit decisions - and case studies detailing economically resilient brands with particular focus on developing countries, The 30 Day MBA, second edition places MBA skills within reach of all professionals and students.



The 30 Day MBA in Business Finance

Author : Colin Barrow

Publisher : Kogan Page Publishers

Page : 265 pages

File Size : 43,80 MB

Release : 2023-05-03

Category : Business & Economics

ISBN : 1398610933

Get eBook

Book Description

From business reports and capital structures to risk management and mergers, The 30 Day MBA in Business Finance offers comprehensive insights from the world's leading finance courses. Fill the gaps in your knowledge and develop your analytical and decision-making skills through this holistic guide to the finance sector, covering all of the modules you would find at a top business school. It also features an array of fascinating case studies from some of the world's most successful businesses, clarifying how these skills drive success. With its comprehensive insights and accessible guidance, The 30 Day MBA in Business Finance is essential reading whether you are a professional looking to accelerate your career or a student interested in expanding your knowledge. About the 30 Day MBA Series... MBAs are expensive, demanding and time-consuming. Covering marketing, finance and international business, this internationally bestselling series offers you the same world-class insights and guidance without the costly investment.



The 30 Day MBA in Marketing

Author : Colin Barrow

Publisher :

Page : 0 pages

File Size : 32,38 MB

Release : 2011

Category : Marketing

ISBN : 9780749462178

Get eBook

Book Description

The 30 Day MBA in Marketing gives you all the marketing skills and know-how you would get from an MBA course at a top business school - at a tiny fraction of the cost.



The Wall Street MBA: Your Personal Crash Course in Corporate Finance

Author : Reuben Advani

Publisher : McGraw Hill Professional

Page : 257 pages

File Size : 27,3 MB

Release : 2010-06-03

Category : Business & Economics

ISBN : 0071491813

Get eBook

Book Description

Advani, a former investment banker, has an MBA from The Wharton School The author currently runs corporate finance training programs at major law firms including White & Case, Sullivan & Cromwell, and Pepper Hamilton & Sheets



The 30 Day MBA

Author : Colin Barrow

Publisher : Kogan Page Publishers

Page : 336 pages

File Size : 15,36 MB

Release : 2013-08-03

Category : Business & Economics

ISBN : 0749469919

Get eBook

Book Description

Drawing on the twelve core disciplines of business, including business law, economics, marketing and finance, this third edition of the hugely successful The 30 Day MBA shows you to use key business concepts and tools to assess business decisions and implement strategy. Now with a new concept for each chapter - including crowdfunding, digital marketing, business incubators and the 80/20 principle - it also provides coverage of the key optional modules: Mergers and Acquisitions and International Business. New case studies include Volkswagen Group China, Google in China, IKEA, Meraki, Ocado, Ford, IBM and McDonalds among others. Including a range of free online resources that enable you to revise and test your knowledge, this bestselling classroom-free guide is brimming with models, international case studies and practical applications of key theories, placing MBA skills within reach of all professionals and students.