The Actor's Guide to Self-Marketing


Book Description

Stand Out from the Competition! How do actors sell their personality? What does it take to make a lasting impression? How can actors use their image to achieve their dreams? The Actor's Guide to Self-Marketing answers all these questions and more. With a background in acting and publicity, author Carla Renata has gathered insider info and proven tips to help actors create their own brand and utilize it for success. With The Actor's Guide to Self-Marketing, you will learn how to: Highlight unique traits and skills Distinguish yourself from the crowd Market yourself through social media Angle for your dream role And so much more! Renata's methods have been tested and developed through her branding and social media program, The Branding Buddha, which has been taught online and privately, as well as in group classes at top universities in the United States. Along with tips from her program and extensive background in the field, Renata uses meditative practices and self-actualization to help actors develop their public image and reach their goals with clarity and intention. As she writes, "The mind is everything. What you think, you will become." With The Actor's Guide to Self-Marketing, you'll be well on your way to becoming the actor you really want to be and landing your dream roles.




You're Gonna Know Me


Book Description

You're Gonna Know Me, puts the power of self-promotion your career directly into the hands of you the actor. Becoming an Actor is hard work, so give yourself the edge. This direct, enthusiastic guide for actors teaches you how to promote yourself and succeed. A professional actor is a business. To be successful you must understand how to develop and promote yourself. In this book you will learn how to utilize promotional tools and strategies to gain the winning edge. You're Gonna Know Me will help you take control of the business side of your creative career. By acknowledging that self-promotion is vital to an actor's livelihood you can have a better chance at success. This book is a guide to using many of those promotional tools and techniques that the actor can easily master for their own self-promotion. In You're Gonna Know Me, Ron Cooper helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand and promoting it through every step of the process.




Self-management for Actors


Book Description

Guiding actors through the process of taking control of the business side of their careers, the author maintains there is no secret method for joining the Working Actor's Club. What does exist is a simple, self-management concept that doesn't eliminate one's ability to be a creative artist.




The Actor's Business Plan


Book Description

The Actor's Business Plan is a self-directed practical guide for actors graduating from formal training programs, as well as for those already in the business whose careers need to move ahead more successfully. Using the familiar language of acting training, the book offers a method for the achievement of dreams through a five-year life and career plan giving positive steps to develop a happy life as an actor and as a person. It assists performers to flourish using the same kind of business/career planning that is a necessary part of life for entrepreneurs and business people. This introduction to the acting industry provides essential knowledge not only for how the business actually works, but also describes what casting directors, agents, and managers do, demystifies the role of unions, discusses how much things cost, and offers advice on branding and marketing strategies. It differs from other such handbooks in that it addresses the everyday issues of life, money, and jobs that so frequently destroy an actor's career before it is even begun. While addressing NYC and LA, the guide also gives a regional breakdown for those actors who may wish to begin careers or to settle in other cities. It is loaded with personal stories, and interviews with actors, casting directors, and agents from throughout the US. The Actor's Business Plan is the answer to the common complaint by students that they were not taught how to negotiate the show business world while at school. It is the perfect antidote for this problem and can easily fit into a ten or a thirteen-week class syllabus. Offering support as a personal career coach, empowering the actor to take concrete steps towards their life and career dreams, The Actor's Business Plan: A Career Guide for the Acting Life is a must-have book for actors who are determined to be a part of the professional world .




Self-management for Actors


Book Description

"Self-Management for Actors will guide you through the process of taking control of your career from the business side of things. There is no secret method, there is no password entry system to the Working Actor Club. What does exist is a simple, self-management concept that allows you to handle the business of your acting career without losing the ability to be a creative artist."--BOOK JACKET.




Act Like It's Your Business


Book Description

Many actors treat their profession as a purely artistic endeavor, rarely conceding that there is more to making a living than simply showing up on stage or in front of a camera. By refusing to seriously acknowledge that self-promotion is vital to their livelihoods, many performers can get quickly discouraged by the vicious circle of audition and rejection. However, with a little foresight and planning, actors can learn how to become their own best advocates for a career in the business of show. In Act Like It’s Your Business:Branding and Marketing Strategies for Actors, Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for a small business and then marketing that brand and broadcasting it through every step of the process—from choosing clothing, arranging headshots, and designing resumes to selecting a repertoire, building a website, obtaining business cards, and networking. Flom also offers advice on such real-world issues as goal-setting, finances, contracts, and day jobs and provides insight and guidance on how to approach agents, auditions, and casting directors. A book of empowerment meant to shift the balance of control to actors themselves, Act Like It’s Your Business is aimed atprofessional performers as well as students who are getting ready to transition from college to career. Structured logically and step by step, this accessible guide will become the standard for nearly anyone hoping to build an enduring career in the performing arts.




Actors Working


Book Description

Clair Sinnett is a Hollywood casting director who has cast Keanu Reeves, James Earl Jones, Brad Pitt and Leonardo DiCaprio, among others. In addition to her seminars, she also directs, performs, teachers and serves in many capacities in many film and theater troupes and organizations. A Theater Arts major at the U. of Michigan and NYU, she is a graduate of the AADA and trained at the Stella Adler Conservatory, among other troupes.




Auditioning On Camera


Book Description

To win a screen role, an actor must learn to contend with an on-camera audition. Understanding how to make the crucial adjustments to one’s craft that this kind of audition requires is vital to the career of any screen actor. Auditioning On Camera sets out the key elements of a successful on-camera audition and explains how to put them into practice. Joseph Hacker draws on 35 years of acting experience to guide the reader through the screen auditioning process with an engaging and undaunting approach. Key elements examined include: textual analysis knowing where to look dealing with nerves on-camera interviews using the environment retaining the camera’s focus The book also features point-by-point chapter summaries, as well as a glossary of acting and technical terms, and is a comprehensive and enlightening resource for screen actors of all levels.




The Actor's Business Plan


Book Description

The Actor's Business Plan is a self-directed practical guide for actors graduating from formal training programs, as well as for those already in the business whose careers need to move ahead more successfully. Using the familiar language of acting training, the book offers a method for the achievement of dreams through a five-year life and career plan giving positive steps to develop a happy life as an actor and as a person. It assists performers to flourish using the same kind of business/career planning that is a necessary part of life for entrepreneurs and business people. This introduction to the acting industry provides essential knowledge not only for how the business actually works, but also describes what casting directors, agents, and managers do, demystifies the role of unions, discusses how much things cost, and offers advice on branding and marketing strategies. It differs from other such handbooks in that it addresses the everyday issues of life, money, and jobs that so frequently destroy an actor's career before it is even begun. While addressing NYC and LA, the guide also gives a regional breakdown for those actors who may wish to begin careers or to settle in other cities. It is loaded with personal stories, and interviews with actors, casting directors, and agents from throughout the US. The Actor's Business Plan is the answer to the common complaint by students that they were not taught how to negotiate the show business world while at school. It is the perfect antidote for this problem and can easily fit into a ten or a thirteen-week class syllabus. Offering support as a personal career coach, empowering the actor to take concrete steps towards their life and career dreams, The Actor's Business Plan: A Career Guide for the Acting Life is a must-have book for actors who are determined to be a part of the professional world .




Acting in LA


Book Description

Each year, hundreds of aspiring and experienced actors head to LA hoping to make it big in Hollywood. While many of them have their acting chops in shape, few realize what it actually takes to survive in Tinseltown. Even if they happen to make it onto a set, many are clueless about what’s expected of them and how they should behave. Acting in LA: How to Become a Working Actor in Hollywood is exactly what these actors need: a handbook to arriving, surviving, and thriving on- and off-set in LA. Written by veteran Hollywood actor, acting coach, and acting teacher Kristina Sexton, this comprehensive guide takes no prisoners. With just enough snark to keep readers entertained—and on their toes—Acting in LA delivers solid advice on such topics as: Headshots, resumes, and reels How to find your “image” and market it The SAG/AFTRA debate Networking Agents and managers The importance of creating your own opportunities Maintaining a life outside of acting Setiquette On-set terminology And much more A comprehensive guide that can be utilized by actors either inside or outside Hollywood, Acting in LA relies on Kristina’s real-life experience as a working actress and exposes the pleasures, pitfalls, and practicalities of pursuing a career in acting.