The Actor's Guide to Self-Marketing


Book Description

Stand Out from the Competition! How do actors sell their personality? What does it take to make a lasting impression? How can actors use their image to achieve their dreams? The Actor's Guide to Self-Marketing answers all these questions and more. With a background in acting and publicity, author Carla Renata has gathered insider info and proven tips to help actors create their own brand and utilize it for success. With The Actor's Guide to Self-Marketing, you will learn how to: Highlight unique traits and skills Distinguish yourself from the crowd Market yourself through social media Angle for your dream role And so much more! Renata's methods have been tested and developed through her branding and social media program, The Branding Buddha, which has been taught online and privately, as well as in group classes at top universities in the United States. Along with tips from her program and extensive background in the field, Renata uses meditative practices and self-actualization to help actors develop their public image and reach their goals with clarity and intention. As she writes, "The mind is everything. What you think, you will become." With The Actor's Guide to Self-Marketing, you'll be well on your way to becoming the actor you really want to be and landing your dream roles.




The Actor's Business Plan


Book Description

The Actor's Business Plan is a self-directed practical guide for actors graduating from formal training programs, as well as for those already in the business whose careers need to move ahead more successfully. Using the familiar language of acting training, the book offers a method for the achievement of dreams through a five-year life and career plan giving positive steps to develop a happy life as an actor and as a person. It assists performers to flourish using the same kind of business/career planning that is a necessary part of life for entrepreneurs and business people. This introduction to the acting industry provides essential knowledge not only for how the business actually works, but also describes what casting directors, agents, and managers do, demystifies the role of unions, discusses how much things cost, and offers advice on branding and marketing strategies. It differs from other such handbooks in that it addresses the everyday issues of life, money, and jobs that so frequently destroy an actor's career before it is even begun. While addressing NYC and LA, the guide also gives a regional breakdown for those actors who may wish to begin careers or to settle in other cities. It is loaded with personal stories, and interviews with actors, casting directors, and agents from throughout the US. The Actor's Business Plan is the answer to the common complaint by students that they were not taught how to negotiate the show business world while at school. It is the perfect antidote for this problem and can easily fit into a ten or a thirteen-week class syllabus. Offering support as a personal career coach, empowering the actor to take concrete steps towards their life and career dreams, The Actor's Business Plan: A Career Guide for the Acting Life is a must-have book for actors who are determined to be a part of the professional world .




Self-management for Actors


Book Description

Guiding actors through the process of taking control of the business side of their careers, the author maintains there is no secret method for joining the Working Actor's Club. What does exist is a simple, self-management concept that doesn't eliminate one's ability to be a creative artist.




Self-management for Actors


Book Description

"Self-Management for Actors will guide you through the process of taking control of your career from the business side of things. There is no secret method, there is no password entry system to the Working Actor Club. What does exist is a simple, self-management concept that allows you to handle the business of your acting career without losing the ability to be a creative artist."--BOOK JACKET.




Acting as a Business, Fifth Edition


Book Description

The essential handbook for actors—a modern classic—in a newly updated edition. Since its original publication, Acting as a Business has earned a reputation as an indispensable tool for working and aspiring actors. Avoiding the usual advice about persistence and luck, Brian O’Neil provides clear-cut guidelines that will give actors a solid knowledge of the business behind their art. It’s packed with practical information—on everything from what to say in a cover letter to where to stand when performing in an agent’s office—including: -- Tactics for getting an agent, including preparing for the interview -- How to research who will be casting what—and whether there is a role for you—well in advance -- Examples of correspondence to agents and casting directors for both beginning and advanced professionals -- A detailed analysis of the current trend of paying to meet industry personnel -- How to communicate effectively with an agent or personal manager -- Creative ways to use the internet and social media O’Neil has updated Acting as a Business to keep up with the latest show-business trends, making this fifth edition a reference no actor should be without




Act Like It's Your Business


Book Description

Many actors treat their profession as a purely artistic endeavor, rarely conceding that there is more to making a living than simply showing up on stage or in front of a camera. By refusing to seriously acknowledge that self-promotion is vital to their livelihoods, many performers can get quickly discouraged by the vicious circle of audition and rejection. However, with a little foresight and planning, actors can learn how to become their own best advocates for a career in the business of show. In Act Like It’s Your Business:Branding and Marketing Strategies for Actors, Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for a small business and then marketing that brand and broadcasting it through every step of the process—from choosing clothing, arranging headshots, and designing resumes to selecting a repertoire, building a website, obtaining business cards, and networking. Flom also offers advice on such real-world issues as goal-setting, finances, contracts, and day jobs and provides insight and guidance on how to approach agents, auditions, and casting directors. A book of empowerment meant to shift the balance of control to actors themselves, Act Like It’s Your Business is aimed atprofessional performers as well as students who are getting ready to transition from college to career. Structured logically and step by step, this accessible guide will become the standard for nearly anyone hoping to build an enduring career in the performing arts.




Actor Training the Laban Way (Second Edition)


Book Description

The Groundbreaking Actor Training Guide, Enhanced with New Videos and Expert Advice from Acting Professionals Actors, teachers, and students of performing arts: sharpen your skills and release your potential with Actor Training the Laban Way, a groundbreaking approach to physical and vocal movement. Utilizing theories of preeminent movement theorist Rudolf Laban, acting teacher and performer Barbara Adrian integrates voice, speech, and movement training with illustrated individual and group exercises that include: Breath Support Building Dynamic Alignment Expanding Vocal Tone and Range Articulation and Rhythmic Exploration Enhancing Strength and Stamina Improving Balance and Flexibility Developing a Relationship to the Environs Revealing Your Emotional State through Physical and Vocal Action This second edition also includes an all-new chapter of advice from acting professionals on how they deploy these exercises and techniques in their acting preparation, practice, and performance. New appendices offer readers links to video supplements as well as exercises in IPA. Actor Training the Laban Way will make any performer more impulsive, imaginative, and expressive.




The Lucid Body


Book Description

“From Fay’s methodology, I learned to use my intuition and lived experiences in myriad new ways.” —Winston Duke, actor, Black Panther, Avengers, Us, and Nine Days Engaging Mind and Body to Develop the Complete Physical Nature of Characters Actors are shape-shifters, requiring the tools to wade into unfamiliar waters and back out again. The Lucid Body offers a holistic, somatic approach to embodying character from the inside-out and, for the non-actor, offers a way to give hidden parts of the self their full expression. By identifying stagnant movement patterns, this process expands one’s emotional and physical range and enables the creation of characters from all walks of life—however cruel, desolate, or jolly. Rooted in the exploration of the seven chakra energy centers, The Lucid Body reveals how each body holds the possibility of every human condition. Readers will learn how to: Practice a non-judgmental approach to the journey of self-awareness Break up stagnant and restrictive patterns of thought and movement Allow an audible exhale to be the key to unlocking the breath Develop a mindset to “hear” one’s inner body Analyze the human condition through the psycho-physical lens of the chakras Experience the safety of coming back to a neutral body Acquire a sense of clarity and calm in one’s everyday life A step-by-step program guides the actor through the phases of self-awareness that expand emotional and physical range not only on stage, but also in daily life. This new edition includes a more diversified range of playwrights, non-binary language, and new chapters on stage intimacy protocol and physical listening. Exercises that have been honed for the past ten years have been made more concise. New somatic and neuro-scientific data has been added, with additional wisdom and insights from colleagues and Simpson's team of Lucid Body teachers.




Actor Training in Anglophone Countries


Book Description

Actor Training in Anglophone Countries offers a firsthand account of the most significant acting programs in English-speaking countries throughout the world. The culmination of archival research and fieldwork spanning six years, it is the only work of its kind that studies the history of actor training from an international perspective. It presents the current moment as crucial for student actors and those who teach them. As the profession continues to change, new and progressive approaches to training have become as urgent as they are necessary. Using drama schools and universities as its subjects of inquiry, this book investigates acting programs in the UK, Ireland, the US, Canada, Australia, and New Zealand. Among the case studies are the Royal Academy of Dramatic Art, National Theatre School of Canada, Western Australian Academy of Performing Arts, and Carnegie Mellon University. All recognized for their distinguished reputations by industry professionals and acting teachers alike, the book examines each program’s pedagogical approach, administrative structure, funding apparatus, and alumni success. In doing so, it identifies the challenges facing acting schools today and offers a new direction for training in the twenty-first century. Actor Training in Anglophone Countries will be of interest to theatre and performance scholars, artists, students, and teachers.




Know Small Parts


Book Description

Based on 20 years in the industry as an actor, producer, writer and director, Know Small Parts is real life advice from someone who's lived it. The Foreword is written by Academy and Golden Globe Award winner Richard Dreyfuss and the book contains behind-the-scenes stories of Quentin Tarantino, Leonardo DiCaprio, Shirley MacLaine, David Carradine and Tony Scott, among many others. This clear-eyed, realistic step-by-step guide offers wisdom on breaking down a scene, standing out at an audition, talking to celebrities, how to work without representation, developing marketing materials, landing commercials, creating your own momentum, what to do when it all goes wrong, working outside Los Angeles, surviving rejection, how to get clothing for the red carpet and much, much more. With information for beginners and pros alike, it's not just invaluable insight for actors looking to mark their mark in the industry, it's great advice for anyone looking to take control of their destiny. Filled with specific examples from movies and television, the book also reveals personal, often funny, stories from the author's own journey through successes and blunders turning minutes into moments and moments into a career. "She is a role model... and a true leading lady. Enjoy what she has to say and see if you can see yourself in her journey." Kevin Costner (Academy and Golden Globe Award Winner) "She's nailed the daily life of an actor in LA about as perfectly detailed as it gets." Richard Dreyfuss (Academy and Golden Globe Award Winner) "She has literally figured out a way to bottle lightning. I'm sure that her observations and guidance will be invaluable to the actor who is looking to make his or her mark in the film world and to build a career, moment by moment." Lou Diamond Phillips (Golden Globe Nominee) "She knows what a director wants and what an editor needs to tell the story. She's the real deal." Dennis Christopher (Golden Globe Nominee) "Laura has strength, courage and the conviction and - pardon my French but, the balls - to hold on to her place in this business. Read her book and you'll find out how." Joanna Cassidy (Golden Globe Winner) "After 30 years in casting....I feel like Laura was sitting on my shoulder all these years. She has expertly explained key notes for an actor to know and understand pursuing their career. An Actor is in "SHOW" and 'BUSINESS." This book helps the Know How!" Victoria Burrows (Casting Director: Lord of the Rings and Hobbit trilogies, Cast Away) "Laura Cayouette is a working actress that also has a happy, well-balanced life. Figuring out how she manages this feat is certainly worth a read." Reginald Hudlin (Producer: Django Unchained; Director: Boomerang) "I write off most of these books. But this one I can't. It stands far above most giving smart, logical, realistic and poignant advice." George W. Perkins (Executive Producer: Desperate Housewives, 3-time Emmy Nominee) "Laura's smart, sensible and no nonsense step by step approach to achieving a career as an actor is certain to be the new bible for everyone yearning to break into the biz." Adam Rifkin (Writer/Director. Showtime's Reality Show, Detroit Rock City, Mousehunt) "A must read gift for actors. Laura Cayouette, a successful actor and renowned journalist thoroughly lays out a path to artistic fulfillment and success. Bravo! The Dude Abides." Jeff "The Dude" Dowd (Producer, movie marketing maven) "A clear eyed, detailed, no nonsense guide to the often mysterious world of TV/Film auditioning and performing. Laura's experience as an actor and producer gives her a 360 view of the process which she shares in the voice of your audition guru; she's been to the mountain and returned with all the wisdom you'll ever need." Alicia Ruskin (Agency Partner: Kazarian/Spencer/Ruskin & Assoc.)