Author : Interbrand
Publisher : Springer
Page : 142 pages
File Size : 36,42 MB
Release : 2006-09-19
Category : Business & Economics
ISBN : 0230626408
Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion for all those creating and managing brands.
Author : Marty Neumeier
Publisher :
Page : 115 pages
File Size : 42,90 MB
Release : 2004
Category : Business names
ISBN : 9781884081064
Author : Andres Vrant
Publisher : Createspace Independent Publishing Platform
Page : 216 pages
File Size : 15,78 MB
Release : 2017-03-09
Category :
ISBN : 9781544258591
We know is still crucial - critical to understand Brand and Branding terms and to have its definitions. Here I am re-delivering (re-designed) an easy-to-use reference that helps define, understand and demystify the most common terms used in this field of Brand Management --according to Interbrand, a practice that, by its very nature, loves to create terms to give form to new ways and ideas. And while you read the language of brands is an invitation for you to share and challenge these definitions-- both in words, and in practice.
Author : Brad Flowers
Publisher : Entrepreneur Press
Page : 162 pages
File Size : 26,73 MB
Release : 2020-03-17
Category : Business & Economics
ISBN : 1613084234
NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out. In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to: Set clear goals for your name and brand before you start Craft a brainstorming list based on your business mission Build a brand unique to you by creating your own word Find the balance between “cool” and clear Narrow down your list of names with five easy tests
Author : Michael Levine-Clark
Publisher : American Library Association
Page : 290 pages
File Size : 11,44 MB
Release : 2013-05-21
Category : Language Arts & Disciplines
ISBN : 0838911110
The only things librarians seem to encounter more often than acronyms are strings of jargon and arcane technical phrases—and there are so many floating around that even just reading an article in a professional journal can bewilder experienced librarians, to say nothing of those new to the profession! Featuring thousands of revised and brand new entries, the fourth edition of ALA Glossary of Library and Information Science presents a thorough yet concise guide to the specific words that describe the materials, processes and systems relevant to the field of librarianship. A panel of experts from across the LIS world have thoroughly updated the glossary to include the latest technology- and internet-related terms, covering metadata, licensing, electronic resources, instruction, assessment, readers’ advisory, and electronic workflow. This book will become an essential part of every library’s and librarian’s reference collection and will also be a blessing for LIS students and recent graduates.
Author : Marty Neumeier
Publisher : Pearson Education
Page : 171 pages
File Size : 30,85 MB
Release : 2006-09-20
Category : Computers
ISBN : 0132798123
"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn: - why me-too brands are doomed to fail - how to "read" customer feedback on new products and messages - the 17 steps for designing “difference” into your brand - how to turn your brand’s “onliness” into a “trueline” to drive synergy - the secrets of naming products, services, and companies - the four deadly dangers faced by brand portfolios - how to “stretch” your brand without breaking it - how to succeed at all three stages of the competition cycle From the back cover: In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands—radical differentiation. ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com.
Author : John C. Brenner
Publisher : CRC Press
Page : 186 pages
File Size : 15,38 MB
Release : 2017-07-27
Category : Law
ISBN : 1040179908
In forensics, there is often a difficulty conveying critical scientific terms to investigators, attorneys, juries, and even court reporters. Forensic Science Glossary is a single source reference that contains the spelling and definitions of commonly used terms found in forensic environments. This glossary of words and their meanings covers importa
Author : Austin McGhie
Publisher : Advantage Media Group
Page : 285 pages
File Size : 22,53 MB
Release : 2012
Category : Business & Economics
ISBN : 1599323273
In this breakthrough book, marketing expert Austin McGhie urges readers to set aside their obsession with "branding" and instead focus on the real work of marketing: positioning. In fact, McGhie believes there's no marketing problem or opportunity that can't be framed as a positioning exercise. He argues that brands are a marketplace response, not a marketer's stimulus; if that response from the audience is simple, clear and on strategy, marketers can build a brand. Drawing on his 30-year career working with some of world's best-known brands, including Disney, ESPN, Nike, Google, Visa, Expedia, Best Buy, Microsoft, Anheuser-Busch, Abbott and YouTube, McGhie tackles the strategic essence of positioning and creating differentiated advantage. He deftly weaves the positioning discussion throughout the book with a series of real-life anecdotes to deliver a crisp, clear view of what it means to build a brand. McGhie has written a practical book that will guide and inspire marketers and in turn help them guide and inspire their audiences.
Author : Mark N. Clemente
Publisher : clementebooks
Page : 502 pages
File Size : 40,77 MB
Release : 2002
Category : Business & Economics
ISBN : 0971943400
Immediately grasp and apply the essential concepts and techniques of marketing, advertising and sales using this combination dictionary, encyclopedia, and how-to guide. Designed for business professionals, business owners, and business students, Used as a recommended textbook and library volume in colleges and universities worldwide. Updated as a 500-page e-book, The Marketing Glossary is an acclaimed reference work whose hardcover edition was published by the American Management Association. Its digital format provides key word searchability for more than 1,400 definitions, formulas, checklists, examples, and real-life applications. “Mark Clemente's excellent reference work ... is also available as an e-book. Just buy the PDF and keep it on your laptop. Imagine the points you can score in meetings with all that knowledge at your fingertips.” - Jonathan Jackson, book reviewer, ecommerce.internet.com
Author : Hendrik J. Kockaert
Publisher : John Benjamins Publishing Company
Page : 561 pages
File Size : 25,46 MB
Release : 2015-03-13
Category : Language Arts & Disciplines
ISBN : 9027269564
Terminology has started to explore unbeaten paths since Wüster, and has nowadays grown into a multi-facetted science, which seems to have reached adulthood, thanks to integrating multiple contributions not only from different linguistic schools, including computer, corpus, variational, socio-cognitive and socio-communicative linguistics, and frame-based semantics, but also from engineering and formal language developers. In this ever changing and diverse context, Terminology offers a wide range of opportunities ranging from standardized and prescriptive to prototype and user-based approaches. At this point of its road map, Terminology can nowadays claim to offer user-based and user-oriented, hence user-friendly, approaches to terminological phenomenona, when searching, extracting and analysing relevant terminology in online corpora, when building term bases that contribute to efficient communication among domain experts in languages for special purposes, or even when proposing terms and definitions formed on the basis of a generally agreed consensus in international standard bodies. Terminology is now ready to advance further, thanks to the integration of meaning description taking into account dynamic natural language phenomena, and of consensus-based terminology management in order to help experts communicate in their domain-specific languages. In this Handbook of Terminology (HoT), the symbiosis of Terminology with Linguistics allows a mature and multi-dimensional reflection on terminological phenomena, which will eventually generate future applications which have not been tested yet in natural language. The HoT aims at disseminating knowledge about terminology (management) and at providing easy access to a large range of topics, traditions, best practices, and methods to a broad audience: students, researchers, professionals and lecturers in Terminology, scholars and experts from other disciplines (among which linguistics, life sciences, metrology, chemistry, law studies, machine engineering, and actually any expert domain). In addition, the HoT addresses any of those with a professional or personal interest in (multilingual) terminology, translation, interpreting, localization, editing, etc., such as communication specialists, translators, scientists, editors, public servants, brand managers, engineers, (intercultural) organization specialists, and experts in any field. Moreover, the HoT offers added value, in that it is the first handbook with this scope in Terminology which has both a print edition (also available as a PDF e-book) and an online version. For access to the Handbook of Terminology Online, please visit ahref="HTTP: DESIGNTIMESP="27189" www.benjamins.com online hot ?http://www.benjamins.com/online/hot//a . The HoT is linked to the Handbook of Translation Studies, not in the least because of its interdisciplinary approaches, but also because of the inevitable intertwining between translation and terminology. All chapters are written by specialists in the different subfields and are peer-reviewed.
