Author : Edwin E. Bobrow
Publisher :
Page : 342 pages
File Size : 28,31 MB
Release : 1997
Category : Business & Economics
ISBN :
This one-of-a-kind guide shows how to turn ideas into money-making opportunities. Featured are tips on avoiding legal problems and advice on protecting that great idea from being pirated. Exercises for developing creativity and worksheets and checklists for filtering, researching, and test marketing are included.
Author : Melissie Clemmons Rumizen
Publisher : Penguin
Page : 340 pages
File Size : 22,68 MB
Release : 2002
Category : Business & Economics
ISBN : 9780028641775
Discusses management models and concepts, strategies for sharing knowledge, and ways to implement the concept within a company.
Author : Robert W. Bly
Publisher : Penguin
Page : 394 pages
File Size : 37,27 MB
Release : 2001
Category : Business & Economics
ISBN : 9780028642109
Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.
Author : Sunny Baker
Publisher : Penguin
Page : 452 pages
File Size : 37,77 MB
Release : 2003
Category : Business & Economics
ISBN : 9781592571192
This fully updated edition features new templates, forms, and examples and complies with official PMI and PMBOK standards for project management.
Author : Marcia Layton Turner
Publisher : Penguin
Page : 324 pages
File Size : 26,52 MB
Release : 2008-10-07
Category : Design
ISBN : 1440652155
If you can dream it, you can design it Whether your goal is to design your own marketing materials, launch a visually compelling blog, or just have some fun creating your own CD covers, The Complete Idiot’s Guide® to Graphic Design is your one-stop reference. Presented in an intuitive, accessible format, here are the fundamental elements of design and design principles, as well as instruction on how to apply those elements and principles to a variety of projects. • Covers art supplies, software, concept development, reproduction needs, and much more • Sample projects include business cards, print and web ads, and graphic T-shirts • Follows the success of other titles aimed at the aspiring artist, including the Complete Idiot’s Guide® titles on digital photography, drawing, and manga
Author : Damon Brown
Publisher : Penguin
Page : 274 pages
File Size : 49,54 MB
Release : 2012-03-06
Category : Business & Economics
ISBN : 1101577150
• Covers all aspects including Facebook Marketplace, Facebook Places, and Facebook Deals
Author : Troy Brant
Publisher : Penguin
Page : 473 pages
File Size : 45,50 MB
Release : 2010-09-07
Category : Computers
ISBN : 1101462302
Take a bite out of Apple's iPhoneTM success. The Complete Idiot's Guide® to Developing iPhoneTM Apps is the perfect introduction for aspiring iPhoneTM app creators, offering a step-by-step approach exploring all of the tools and key aspects of programming using the iPhoneTM software development kit, including getting the finished product distributed through the App Store. ?Apple also reports more than one billion downloads of their more than 25,000 available applications, and both the number of applications and the appetite for them keeps growing ?Of the more than 50,000 companies and individuals who have registered as program developers, 60 percent have never before developed an Apple platform
Author : Paul McFedries
Publisher : Penguin
Page : 388 pages
File Size : 10,23 MB
Release : 2008
Category : Computers
ISBN : 9781592577880
In the 21st century, it has become very difficult for a business to survive without a website - today's equivalent of a mid-1990s yellow-pages listing. Today's websites require advanced features that visitors have come to expect- streaming video and audio; e-commerce; custom surveys, forms, and polls; and discussion groups. In The Complete Idiot's Guide® to Creating a Website, readers will find- ♦ How to create a webpage-all the basics and tables. ♦ Using good design. ♦ Publishing your site. ♦ Automating your site. ♦ How to make your site profitable. ♦ Publicizing your site. The CD contains many custom templates with which to start a website, as well as numerous JavaScript scripts.
Author : Susan Drake
Publisher : Penguin
Page : 356 pages
File Size : 39,72 MB
Release : 2008
Category : Business & Economics
ISBN : 9781592576715
With the sky-high price of advertising and direct marketing, only Fortune 500 companies can afford to promote their products and services through traditional channels. Add to this problem the greening, graying, and huge youth markets that have learned to turn off Madison Avenue-style promotions, and the vast majority of small to mid-sized companies, entrepreneurs, and overworked marketing staffs are challenged to expand their customer base in other ways. That's why "guerrilla," aka "unconventional marketing," was born. The Complete Idiot's Guide to Guerrilla Marketing, written by marketing experts Susan Drake and Colleen Wells, presents a detailed blueprint of the dozens of new and exciting methods available-methods that save money and get new customers.
Author : Keith Rosen
Publisher : Dorling Kindersley Ltd
Page : 407 pages
File Size : 50,72 MB
Release : 2004-08-03
Category : Business & Economics
ISBN : 0241881773
Does this sound familiar? 'If I could get in front of the prospect, the rest of the selling process becomes easier. It's just getting in front of them that's the challenge'. The fact is most cold-calling efforts are doomed from the start. Salespeople lose sales not due to a lack of effort but because they lack a prospecting system they are comfortable with, and can trust to generate greater, consistent results. If you are feeling the same way you have been for the last several years (including the 'calling to check in, touch base or follow-up' approach) or haven't been prospecting at all, you're simply making it easier for your competition to take away the new business you are working so hard to earn. So, if you love to sell but hate (or don't like) to prospect, this book is your opportunity to maximize your cold calling potetnial and boost your income by learning how to get in front of the right prospects in less time and create greater selling opportunities without the fear, pressure or anxiety associated with cold calling.
