The Concept of Service Quality in Commercial Practice


Book Description

Commercial Practice is the work done for the earning, acquisition, and ownership of existence and within existence! What one acquires, the one is said to own, resulting in the application of ownership to anything at all acquirable, including the slave; however, the slave is held in possession disowned and hence cannot be said to be owned! We cannot accurately say that one owns a slave nor that a slave has owner, when the slave is held disowned! The disowned thing has no owner. The application of ownership to the slave has brought difficulty in telling the relationship between parent and child, husband and wife, employer and employee, and citizen and state, for instance, as a person being owned sounds as the person being a slave. We have redeemed the reality of ownership. There are things one can own and things one cannot own although acquirable: therefore, there are things one has the Right to acquire and things one has no Right to acquire. If you cannot own it and you acquire it then you have stolen it, rendering you a criminal, as theft is a crime! Learn Commercial Practice: it is the legitimate method of acquiring and possessing, and ownership.




Service Quality


Book Description

The importance of service and service quality has been growing in the world economy since the late 1970s. Establishing new levels of sophistication and rigor, as well as a broad set of approaches, Service Quality presents the latest research and theory in customer satisfaction and services marketing.










Cognitive Analytics: Concepts, Methodologies, Tools, and Applications


Book Description

Due to the growing use of web applications and communication devices, the use of data has increased throughout various industries, including business and healthcare. It is necessary to develop specific software programs that can analyze and interpret large amounts of data quickly in order to ensure adequate usage and predictive results. Cognitive Analytics: Concepts, Methodologies, Tools, and Applications provides emerging perspectives on the theoretical and practical aspects of data analysis tools and techniques. It also examines the incorporation of pattern management as well as decision-making and prediction processes through the use of data management and analysis. Highlighting a range of topics such as natural language processing, big data, and pattern recognition, this multi-volume book is ideally designed for information technology professionals, software developers, data analysts, graduate-level students, researchers, computer engineers, software engineers, IT specialists, and academicians.




Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices


Book Description

The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.




Challenges in Re-inventing the Business Process


Book Description




Ethics Theory and Business Practice


Book Description

In his ground-breaking new textbook, Mick Fryer offers students of Business Ethics clear explanations of a range of theoretical perspectives, along with examples of how these perspectives might be used to illuminate the ethical challenges presented by business practice. The book includes: Realistic scenarios which gently introduce a theory and demonstrate how it can be applied to a real-life ethical dilemma that everyone can relate to, such as borrowing money from a friend Real organisational case studies in each chapter which illustrate how each theory can be applied to real business situations. Cases include Nike, Coca Cola, BMW, Shell, Starbucks and GSK ‘Pause for Reflection’ boxes and ‘Discussion Questions’ which encourage you to challenge the established notions of right and wrong, and empower you to develop your own moral code Video Activities in each chapter with accompanying QR codes which link to documentaries, films, debates and news items to get you thinking about real-life ethical dilemmas Visit the book’s companion website for self-test questions, additional web links and more at: study.sagepub.com/fryer




Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference


Book Description

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2002 Academy of Marketing Science (AMS) Annual Conference held in Sanibel Harbour Resort, Florida.




Green IT for Sustainable Business Practice


Book Description

This book provides a full understanding of the importance of IT when trying to achieve an organization's green objectives. O'Neill gives the tools to create an action list which identifies and addresses green IT requirements.