The Concept of the Book


Book Description

If we push the definition of a?book? beyond the traditional form of the codex to encompass cuneiform tablets, papyri, as well as the printed and digital book- just what is the essence of its purpose? Featuring contributors from a wide range of disciplines such as art history, medieval studies, ancient Near-Eastern history, information management and the history of the book, this ambitious new release explores the biography of the concept of the book, and its function across millennia. 0The volume analyses the role of the book as a tool of communication. It examines a broad conceptual range; from the evolution of medieval encyclopaedia, 17th century pamphlets on witchcraft trials, and the role of books produced as propaganda by the Ministry of Information in Britain during the Second World War. It covers an impressive timespan and geography, detailing accounting systems in ancient Assyria, the dissemination of Aristotelian texts in late medieval Europe, and the Penny Post in 19th-century England. This volume boldly demonstrates the functionality of the book to be as diverse as human endeavour.




Story Engineering


Book Description

What makes a good story or a screenplay great? The vast majority of writers begin the storytelling process with only a partial understanding where to begin. Some labor their entire lives without ever learning that successful stories are as dependent upon good engineering as they are artistry. But the truth is, unless you are master of the form, function and criteria of successful storytelling, sitting down and pounding out a first draft without planning is an ineffective way to begin. Story Engineering starts with the criteria and the architecture of storytelling, the engineering and design of a story--and uses it as the basis for narrative. The greatest potential of any story is found in the way six specific aspects of storytelling combine and empower each other on the page. When rendered artfully, they become a sum in excess of their parts. You'll learn to wrap your head around the big pictures of storytelling at a professional level through a new approach that shows how to combine these six core competencies which include: • Four elemental competencies of concept, character, theme, and story structure (plot) • Two executional competencies of scene construction and writing voice The true magic of storytelling happens when these six core competencies work together in perfect harmony. And the best part? Anyone can do it!




The Concept


Book Description

Maybe you were born to Christian parents and raised as a Christian. Or maybe you are just a part of a Christian nation. You might have attended church regularly, or maybe just on special occasions. If asked, you say that you believe in God, but you really never thought about what that means exactly. You are a well-educated person who accepts the idea of Biblical miracles, but only the more "reasonable" ones. You have read some of the Bible, mostly just parts of the New Testament, but never committed to reading the Bible cover to cover. You are a good person who admires the many "Christian values" as demonstrated by Jesus Christ. But something does not feel right. * Science tells us that the universe is 13.7 billion years old, but the Bible tells us it's 6,000 years old. * Science tells us life is the result of emergent properties in combined molecules, and we have evolved from a very primitive life form, but the Bible says that God made us, as is, from dust, and blew life in our noses. * You see a world where little bunnies burn to death in forest fires, and wonder why an all-good and loving God would allow such a thing to happen. * You pray to God and you realize that sometimes your prayers are answered, and sometimes they aren't -- just as if you didn't pray at all. * You hear about other religions and wonder why your religion is right and every other religion on the planet is wrong. * You have a real problem with the idea of all your non-Jesus-believing friends and family spending eternity in Hell.âe¨ In fact, the more you look around, the more you see a world absent of this perfect image of a perfect God. As much as you want to avoid critical thinking and "just let go and have faith", you find that you cannot believe in something contrary to your logic and reason -- no matter how much you want to. This might lead to feelings of guilt, insincerity, and/or hypocrisy. Yet you just can't imagine living life without God, and you don't have to. When you start asking serious questions about God and religion, you begin to see through the stories of people living inside the stomachs of big fish, 900-year-old men, and bodies coming back to life after three days, and understand how man created God, and not the other way around. By daring to question "sacred" religion, challenging your childhood beliefs, and risking eternal damnation (okay, so there might be a minor side effect to reading this book), you will discover an appreciation for religion on a new level, as well as a renewed appreciation for the human race. Through a unique blend of science, philosophy, theology, and a touch of humor, you will see how you can trust your logic and reason, be true to yourself, and embrace God - not as a being, but as a concept - The Concept.




The Concept of Nature


Book Description

Hailed as "one of the most valuable books on the relation of philosophy and science," Alfred North Whitehead's The Concept of Nature, first published in 1920, was an important contribution to the development of philosophic naturalism. Examining the fundamental problems of substance, space, and time, Whitehead assesses the impact of Einstein's theories as well as the then-recent findings of modern physics on the concept of nature. For students and teachers of natural philosophy, this is essential reading. English mathematician and philosopher ALFRED NORTH WHITEHEAD (1861-1947) contributed significantly to 20th-century logic and metaphysics. With Bertrand Russell he cowrote the landmark Principia Mathematica, and also authored An Inquiry Concerning the Principles of Natural Knowledge, The Function of Reason, and Process and Reality.




The Concept of Ideology


Book Description




The Advertising Concept Book


Book Description

Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College




Technology


Book Description

In modern life, technology is everywhere. Yet as a concept, technology is a mess. In popular discourse, technology is little more than the latest digital innovations. Scholars do little better, offering up competing definitions that include everything from steelmaking to singing. In Technology: Critical History of a Concept, Eric Schatzberg explains why technology is so difficult to define by examining its three thousand year history, one shaped by persistent tensions between scholars and technical practitioners. Since the time of the ancient Greeks, scholars have tended to hold technicians in low esteem, defining technical practices as mere means toward ends defined by others. Technicians, in contrast, have repeatedly pushed back against this characterization, insisting on the dignity, creativity, and cultural worth of their work. ​The tension between scholars and technicians continued from Aristotle through Francis Bacon and into the nineteenth century. It was only in the twentieth century that modern meanings of technology arose: technology as the industrial arts, technology as applied science, and technology as technique. Schatzberg traces these three meanings to the present day, when discourse about technology has become pervasive, but confusion among the three principal meanings of technology remains common. He shows that only through a humanistic concept of technology can we understand the complex human choices embedded in our modern world.




The Concept of the New


Book Description

In this book the author takes the concept of the New as a starting point to open the way to a broader reflection on ar t production within neoliberal capitalism. Piazza explores the notions of innovation and New respectively in the Social Sciences and in the Humanities, tracing the differences from the conceptual and temporal perspective in relation to the most recent debates on creativity and postmodernism. The book investigates the field of theatre and dance, focusing on the essential aspects that link the New with the contemporary condition and its discourse. Combining theory and practice, this book calls for an art production able to slip out of the framework of innovation and builds the ground to rethink the New and its political value in the arts.




Wish Hunter


Book Description

Explore the dark underworld of wish hunting in the compelling first installment of this urban fantasy trilogy set in Savannah, Georgia—perfect for fans of Laini Taylor and V. E. Schwab. Nadia Kaminski’s family has stolen wishes for generations, auctioning them off to skeevy business tycoons and politicians in back-alley deals. Their operation is simple enough. Find someone who gained a wish after saving a life. Trick the wisher into sharing a deep secret. Steal the wish. And as a marriage counselor, Nadia has more access to people’s secrets than most.But when Nadia comes across the perfect opportunity to steal a wish for herself, she takes it—and the rock star she’s stolen it from desperately wants his wish back.As Nadia tries to figure out how to get rid of the cocky thorn in her side, she must face off against vengeful wish hunters, her all-too-powerful family, and the consequences of her own desires—because stealing wishes can be a deadly affair. Content note: spousal death, gun violence, miscarriage.




The Concept of Canonical Intertextuality and the Book of Daniel


Book Description

Scheetz undertakes to make the concepts of intertextuality and canon criticism more comprehensible in the field of biblical studies. This volume is a combination of, on one hand, an observation of intertextuality, canon criticism, inner-biblical exegesis, intratextuality and kanonische intertextuelle Lekture and, on the other hand, an inductive study of the Masoretic Text of Daniel, of its connections with other texts of the Hebrew Bible, and of clear passages in the Greek text of the New Testament. Scheetz uses the Masoretic Text of Daniels as an appropriate testing ground through the medium of its multilingual character, its diverging placement in various biblical canons, and its concrete citations in some texts of the New Testament. Theend result of this study is a theory of canonical intertextuality unique in its definition in relation to the theories investigated, as well as in its application to an entire biblical book and to other texts in the Old and New Testaments.