The Content of U.S. Automobile Advertising 1949-73
Author : Roy Gregory Van Til
Publisher :
Page : 852 pages
File Size : 17,27 MB
Release : 1975
Category : Advertising
ISBN :
Author : Roy Gregory Van Til
Publisher :
Page : 852 pages
File Size : 17,27 MB
Release : 1975
Category : Advertising
ISBN :
Author : Library of Congress. Copyright Office
Publisher : Copyright Office, Library of Congress
Page : 1482 pages
File Size : 26,79 MB
Release : 1977
Category : Copyright
ISBN :
Author : Yasutoshi Ikuta
Publisher : Chronicle Books (CA)
Page : 120 pages
File Size : 13,46 MB
Release : 1988
Category : History
ISBN : 9780877014515
Author : Library of Congress. Copyright Office
Publisher :
Page : 1480 pages
File Size : 47,97 MB
Release : 1977
Category : American literature
ISBN :
Author :
Publisher :
Page : 942 pages
File Size : 28,12 MB
Release : 1975
Category : Dissertations, Academic
ISBN :
Author : Daniel James Lenehan
Publisher :
Page : pages
File Size : 12,2 MB
Release : 1954
Category : Advertising
ISBN :
Author : Heon Stevenson
Publisher : McFarland
Page : 295 pages
File Size : 38,46 MB
Release : 2008-11-24
Category : Transportation
ISBN : 0786452315
This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.
Author : Library of Congress. Copyright Office
Publisher :
Page : 1484 pages
File Size : 26,86 MB
Release : 1975
Category : Copyright
ISBN :
The record of each copyright registration listed in the Catalog includes a description of the work copyrighted and data relating to the copyright claim (the name of the copyright claimant as given in the application for registration, the copyright date, the copyright registration number, etc.).
Author : Library of Congress. Copyright Office
Publisher :
Page : 1504 pages
File Size : 29,75 MB
Release : 1977
Category : American drama
ISBN :
Author :
Publisher :
Page : 792 pages
File Size : 19,13 MB
Release : 1984
Category : Dissertations, Academic
ISBN :
Vols. for 1973- include the following subject areas: Biological sciences, Agriculture, Chemistry, Environmental sciences, Health sciences, Engineering, Mathematics and statistics, Earth sciences, Physics, Education, Psychology, Sociology, Anthropology, History, Law & political science, Business & economics, Geography & regional planning, Language & literature, Fine arts, Library & information science, Mass communications, Music, Philosophy and Religion.