Book Description

As the pillar industry of the national economy, the real estate enterprise fulfill the social responsibility can make a contribution to the harmonious market environment in China. On September 19, 2004, in the Fourth Plenary Session of the 16th Central Committee of China put forward the concept of "building a harmonious society". The "harmonious society" is the strategic goal of social development which proposed by the Communist Party of China. The meaning of the "harmonious society" is to utilize ail the available and favorable factors as much as possible, tap the innovation capacity of the whole society in order to build up a stable, democratic and vigorous society. ln such society, people can live harmoniously in the nature, the rational social order and legal system can be established, and fairness and justice can be upheld. Although the market economy developed rapidly and prosperously, many emerging enterprises choose to damage the consumers' interests, harsh treat the labors, dishonest cooperate with partners, violate the laws and regulations, pollute the environment, tax evasion, bribery... in order to pursue sudden profits, short-term interests. Therefore, although the slogan of "building a harmonious society" has been pull forward for more than 10 years, but in current market, "building a harmonious economic society" is still an important strategic objectives and leadership program. and it will not outdated. The Chinese government promulgated laws and regulations to promote enterprises fulfill the social responsibilities. Many large-scale real estate enterprises fulfill their social responsibilities actively which contributed to building a harmonious society an1 a harmonious economic market. The real estate enterprises fulfill social responsibilities can promote the healthy development of related industries. The real estate industry plays an important role in China's national economy, it is not only alleviated the housing tension for the residents, but built a more prosperous commercial center for the city, and it also promoted the prosperity and development of the Chinese market economy. At the same time, the real estate industry is closely related to the labor market, raw material market, sales market, financial market. ... The development of real estate industry also promotes, drives and leads the development of the related industries. The positive social influence of the real estate industry can promote the harmony and health development of the relevant industries, and form a good market environment.