Author : Charles Doyle
Publisher : Oxford University Press, USA
Page : 450 pages
File Size : 33,57 MB
Release : 2011-03-24
Category : Business & Economics
ISBN : 0199590230
Covers traditional marketing techniques and theories alongside the latest concepts, and acknowledges the increased importance of marketing in the customer-oriented environment.
Author : Damian Ryan
Publisher : Kogan Page Publishers
Page : 304 pages
File Size : 20,33 MB
Release : 2012-03-03
Category : Business & Economics
ISBN : 0749464283
Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.
Author : Robert W. Bly
Publisher : Authors Place Press
Page : 202 pages
File Size : 34,15 MB
Release : 2021-10-26
Category : Business & Economics
ISBN : 9781628658262
Bring your marketing vocabulary up to date, understand what colleagues & vendors are talking about, & show others your marketing knowledge is cutting edge. Learn important marketing concepts that can multiply your sales and profits.
Author : Daniel Chandler
Publisher : Oxford University Press
Page : 722 pages
File Size : 31,20 MB
Release : 2016-08-17
Category : Performing Arts
ISBN : 019105755X
The most accessible and up-to-date dictionary of its kind, this wide-ranging A-Z covers both interpersonal and mass communication, in all their myriad forms, encompassing advertising, digital culture, journalism, new media, telecommunications, and visual culture, among many other topics. This new edition includes over 200 new complete entries and revises hundreds of others, as well as including hundreds of new cross-references. The biographical appendix has also been fully cross-referenced to the rest of the text. This dictionary is an indispensable guide for undergraduate students on degree courses in media or communication studies, and also for those taking related subjects such as film studies, visual culture, and cultural studies.
Author : Annmarie Hanlon
Publisher : SAGE
Page : 582 pages
File Size : 18,93 MB
Release : 2021-12-15
Category : Business & Economics
ISBN : 1529786428
An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies. The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy. Key features: Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok. A brand-new case study on Strava runs throughout the book to help you apply what you’ve learnt to real-world scenarios. ‘Ethical Insight’ boxes provide a reflective and challenging look at social issues and the negative side of marketing. ‘Digital Tool’ boxes introduce professional tools, such as ‘Spot the Troll’, Hootsuite and Padlet. The ‘Smartphone Sixty Seconds’ feature provides super-quick online activities using needing only your phone. Includes a new ‘Journal of Note’ feature in each chapter, to direct you to a key source of further reading. Worked digital marketing plan. Complimented by online resources, including PowerPoint slides, and Instructor’s Manual, quizzes, recommended video links and free SAGE Journal articles. Suitable for digital and e-marketing courses at all levels, as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.
Author : Alan Charlesworth
Publisher : Lulu.com
Page : 49 pages
File Size : 35,50 MB
Release : 2009-11-20
Category : Business & Economics
ISBN : 1445215845
A glossary written as a companion text to my book: Internet Marketing ' a Practical Approach.
Author : Kathryn Waite
Publisher : Goodfellow Publishers Ltd
Page : 245 pages
File Size : 44,88 MB
Release : 2018-02-26
Category : Business & Economics
ISBN : 1911396021
This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context.
Author : Richard Gay
Publisher : Oxford University Press
Page : 558 pages
File Size : 29,11 MB
Release : 2007-03-15
Category : Business & Economics
ISBN : 0199265852
'Online Marketing' provides a balance between theory & practice by recognising the advantages & drawbacks of doing business online. Supported by contemporary mini-cases, case studies & expert opinion from leading practitioners, this text covers: the changing online environment, online planning and more.
Author : Alan Charlesworth
Publisher : Routledge
Page : 105 pages
File Size : 34,22 MB
Release : 2020-09-24
Category : Business & Economics
ISBN : 1000209121
This short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy. Presented in nine chapters to suit delivery periods at both undergraduate and postgraduate levels, this book can be used either as a core text that gives tutors a sound platform on which to structure a module on digital marketing or as supporting text where digital marketing is an element of a module with a broader scope, such as strategic marketing. Pedagogical features include an essential summary paragraph at the start of each chapter, focused references and further reading. There is also online teaching and learning support for both in-class and digital delivery, including suggested case studies, chapter questions and other activities.
Author : Francis Botto
Publisher : John Wiley & Sons
Page : 386 pages
File Size : 19,71 MB
Release : 2003-01-17
Category : Business & Economics
ISBN : 9780470844700
The Dictionary of e-business: * Now includes extended coverage of wireless and mobile terms * Is authored by an expert in the field * Presents more than 350 new entries on Java, XML, Customer Relationship Management, mCommerce and more technical language of eBusiness (e.g. security) * Demontrates clear applications to both technical and business markets * Covers all the latest developments in this fast moving field
