The Encoding and Utilization of Magnitudes of Product Attributes
Author : Madhubalan Viswanathan
Publisher :
Page : pages
File Size : 11,37 MB
Release : 1992
Category :
ISBN :
Author : Madhubalan Viswanathan
Publisher :
Page : pages
File Size : 11,37 MB
Release : 1992
Category :
ISBN :
Author : C. Edward Chang
Publisher :
Page : 616 pages
File Size : 50,1 MB
Release : 1992
Category : Economics
ISBN :
Author : Hans Brems
Publisher :
Page : 658 pages
File Size : 29,93 MB
Release : 1992
Category : Categorization
ISBN :
Author : Vania Allison Meyer
Publisher :
Page : 730 pages
File Size : 21,18 MB
Release : 1996
Category : Information resources management
ISBN :
Author :
Publisher :
Page : 472 pages
File Size : 26,53 MB
Release : 1994
Category : Business
ISBN :
Author : Madhubalan Viswanathan
Publisher :
Page : 526 pages
File Size : 15,19 MB
Release : 1990
Category :
ISBN :
Author :
Publisher :
Page : 188 pages
File Size : 41,43 MB
Release : 1994
Category : Marketing
ISBN :
Author : Anil K. Bera
Publisher :
Page : 658 pages
File Size : 45,80 MB
Release : 1992
Category : Accounting
ISBN :
Author :
Publisher :
Page : 426 pages
File Size : 49,75 MB
Release : 1989
Category : Military intelligence
ISBN :
Author : Nicolas Papadopoulos
Publisher : Routledge
Page : 510 pages
File Size : 19,62 MB
Release : 2014-05-01
Category : Business & Economics
ISBN : 1317953185
This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.