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The Entrepreneurial Journalist's Toolkit

Author : Sara Kelly

Publisher : CRC Press

Page : 309 pages

File Size : 19,67 MB

Release : 2015-02-11

Category : Language Arts & Disciplines

ISBN : 1317597206

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Book Description

Today’s journalism and communication students need the tools to develop and maintain their own media businesses and freelance careers. In addition to mastering the basics of converged journalism practice, they need training in business entrepreneurship, mass communication and business law, and career and reputation management. The Entrepreneurial Journalist's Toolkit provides a solid foundation of multimedia journalism and also teaches readers to create solid business plans and develop funding proposals while maintaining high legal and ethical standards. This book details the process of pitching and working with clients, managing multi-platform communication campaigns to maximize reach, keeping the books, and filing taxes. It is provides everything a new or experienced journalist needs to get started as a media entrepreneur.



Entrepreneurial Journalism

Author : Paul Marsden

Publisher : Taylor & Francis

Page : 197 pages

File Size : 16,60 MB

Release : 2017-01-20

Category : Social Science

ISBN : 1317278984

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Book Description

Entrepreneurial Journalism explains how, in the age of online journalism, digital-savvy media practitioners are building their careers by using low-cost digital technologies to create unique news platforms and cultivate diverse readerships. The book also offers a range of techniques and tips that will help readers achieve the same. Its opening chapters introduce a conceptual understanding of the business behind entrepreneurial journalism. The second half of the book then presents practical guidance on how to work successfully online. Topics include: • advice on launching digital start-ups; • how to use key analytics to track and focus readership; • engaging with mobile journalism by utilising smartphone and app technology; • developing revenue streams that can make digital journalism sustainable; • legal and ethical dilemmas faced in a modern newsroom; • the challenges of producing news for mobile readers. The book features leading figures from the BBC, Google and the Guardian, as well as some of Britain’s best entrepreneurial reporters, who offer advice on thriving in this developing media landscape. Additional support comes from an online resource bank, suggesting a variety of free tools to create online news content. Entrepreneurial Journalism is an invaluable resource for both practising journalists and students of journalism.



Personal Branding for Entrepreneurial Journalists and Creative Professionals

Author : Sara Kelly

Publisher : Taylor & Francis

Page : 225 pages

File Size : 10,55 MB

Release : 2017-04-21

Category : Business & Economics

ISBN : 1315437554

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Book Description

Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond.



Journalism Next

Author : Mark Briggs

Publisher : CQ Press

Page : 0 pages

File Size : 33,50 MB

Release : 2009-11-25

Category : Language Arts & Disciplines

ISBN : 9781604265606

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Book Description

Buy your copy now and pay only $5 for shipping!* (Use code C9BRGG when checking out. Applies only to orders in the US/Canada.) Read Mark Briggs' blog at http://www.journalism20.com/blog/! There’s never been a more challenging—yet exciting—time to be a journalist. But in order to survive and thrive, journalists need to master new tools. Timely, to-the-point, and tested, Journalism Next updates Mark Briggs’ popular online guide Journalism 2.0 and explains how to use the latest software, tools, and concepts, empowering journalists to harness technology and take control of their futures in journalism. Journalism Next is required reading for both seasoned journalists seeking a digital roadmap and digital natives looking to connect their technological know-how to the profession’s best practices. Learn how to use blogs, crowdsourcing, mobile applications, databases, audio, and video to report with immediacy, cultivate community, and tell compelling stories. Journalism Next will improve digital literacy, fast. Read from cover to cover or dip in and out of this handy guide. In addition to recurring headings that draw you through the chapters, these features will help you find what you need: • Tech Innovators: In their own words, top professionals share the ways they use digital technology to do better journalism. Go behind the scenes with experts from leading news organizations. • Drilling Down: Ready for more? Breakout boxes help you move beyond the basics to more technical and advanced concepts. • Get Going Checklists: Actually doing it makes all the difference. Step-by-step instructions let you jump right in. • Illustrations: Useful graphics supplement how-to instructions and show how news sites are putting technology to work. ______________________ *Limit 5 copies. For discounts on orders of 5 or more copies, contact Christopher O'Brien ([email protected]).



Hype Yourself

Author : Lucy Werner

Publisher : Practical Inspiration Publishing

Page : 185 pages

File Size : 30,89 MB

Release : 2020-01-09

Category : Business & Economics

ISBN : 178860122X

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Book Description

***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE*** Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner is founder of The Wern, a PR & branding consultancy and training hub for startups, entrepreneurs and independent brands. She is also a writer, speaker, blogger, teacher and podcaster on all things brand building for small businesses. For more information follow @wernchat or visit www.thewern.com



Entrepreneurial Journalism: How to Build What's Next for News

Author : Mark Briggs

Publisher : CQ Press

Page : 374 pages

File Size : 26,49 MB

Release : 2012

Category : Business & Economics

ISBN : 1608714209

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Book Description

Launch yourself into the new news economy. The digital revolution that provides so many options for news consumers also means massive opportunity for journalists. The trick: see the disruption as an opening you can attack. Entrepreneurial Journalism will inspire you with what′s possible and show you the mechanics behind building a business. Working through eight clear and concise stages, you′ll explore the secrets of successful news startups (including how they′re making money) and learn how to be an upstart yourself, building an innovative and sustainable news business from scratch. Each chapter starts with a real entrepreneur′s experience, teasing out how savvy and opportunistic journalists found their way to success. Mark Briggs then helps you size up the market, harness technology, turn your idea into a product or service, explore revenue streams, estimate costs, and launch. "Build Your Business" action items at the end of each chapter get you thinking through each step of your business plan. Discover how traditional news organizations are evolving and innovating, where the jobs are today and where the new jobs will be tomorrow. Learn from the pioneers, and become one.



Entrepreneurial Journalism

Author : Kevin Rafter

Publisher : Routledge

Page : 341 pages

File Size : 18,34 MB

Release : 2018-10-19

Category : Social Science

ISBN : 1351629670

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Book Description

Entrepreneurial journalism has emerged as a ‘hot topic’ for 21st century journalism, not just in the industry itself, but also in the academic community. This timely book seeks to make sense of the dramatic transformation of journalism, with a specific focus on what entrepreneurialism means for the world of journalism. The volume brings together leading international scholars to examine critical topics including the ethics underpinning new funding models such as crowdfunding; best practices in entrepreneurial journalism education; the implications of the emergence of a start-up culture; and differing interpretations of what is understood by the term ‘entrepreneurialism’ in the field of journalism. The collection analyses and discusses the future of journalism from the perspective of entrepreneurial culture drawing on relevant case studies from the United Kingdom, Belgium, France, Spain, Greece, Denmark, Canada, and the United States. This book was originally published as a special issue of Journalism Practice.



Entrepreneurial journalism in greater China and Southeast Asia

Author : Judith Clarke

Publisher : Routledge

Page : 192 pages

File Size : 49,80 MB

Release : 2021-12-30

Category : Social Science

ISBN : 1351982052

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Book Description

Exploring startup journalism and digital media platform trends in China, Taiwan and Southeast Asia, this book offers a practical insight into how to launch and run successful news operations as digitisation spreads through the region. Drawing from a range of case studies of news and journalism startups, including Malaysiakini, Hong Kong Free Press, The News Lens of Taiwan, Thailand’s The Standard, Ciwei Gongshe of China, Indonesia’s IDN Media, Sabay of Cambodia and Frontier Myanmar, this book provides tips on how to launch a news media startup, how to find funding and how to sustain and scale the enterprise. Blending a theoretical approach with core business and newsgathering expertise, the author offers an engaging overview of contemporary entrepreneurial concepts and their vital relationship in finding new markets for journalism today. Entrepreneurial journalism in greater China and Southeast Asia is an invaluable resource for both students and professionals interested in new media, startups and the Asian media market.



Entrepreneurial Journalism

Author : Mark Briggs

Publisher : CQ Press

Page : 353 pages

File Size : 34,8 MB

Release : 2011-10-12

Category : Language Arts & Disciplines

ISBN : 1452242119

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Book Description

Entrepreneurial Journalism will inspire you with what's possible and show you the mechanics behind building a business. Working through eight clear and concise stages, you'll explore the secrets of successful news startups (including how they're making money) and learn how to be an upstart yourself, building an innovative and sustainable news business from scratch. Each chapter starts with a real entrepreneur's experience, teasing out how savvy and opportunistic journalists found their way to success. Mark Briggs then helps you size up the market, harness technology, turn your idea into a product or service, explore revenue streams, estimate costs, and launch. "Build Your Business" action items at the end of each chapter get you thinking through each step of your business plan.



Street Smarts

Author : Norm Brodsky

Publisher : Penguin

Page : 278 pages

File Size : 15,9 MB

Release : 2010-02-23

Category : Business & Economics

ISBN : 1101195762

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Book Description

"One is tempted to say 'the only book you'll need on starting a business.' Brilliant! Genius! Choose your superlative-it'll fit."-Tom Peters People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.