The Entrepreneurial Journalist's Toolkit


Book Description

Today’s journalism and communication students need the tools to develop and maintain their own media businesses and freelance careers. In addition to mastering the basics of converged journalism practice, they need training in business entrepreneurship, mass communication and business law, and career and reputation management. The Entrepreneurial Journalist's Toolkit provides a solid foundation of multimedia journalism and also teaches readers to create solid business plans and develop funding proposals while maintaining high legal and ethical standards. This book details the process of pitching and working with clients, managing multi-platform communication campaigns to maximize reach, keeping the books, and filing taxes. It is provides everything a new or experienced journalist needs to get started as a media entrepreneur.




Local Journalism in a Digital World


Book Description

This unique text addresses the gap between journalism studies, which have tended to focus on national and international news, and the fact that most journalism is practised at the local level, where people live, work, play and feel most 'at home'. Providing a rich overview of the role and place of local media in society, Hess and Waller demonstrate that, in this changing digital era, the local journalist must not only specialize in niche 'place-based' news, but also have a clear understanding of how their locality and its people 'fit' in the context of a globalized world. Equipping readers with a nuanced and well-rounded understanding of the field today, this is an essential resource for students of journalism, media and communication studies, as well as for practising and aspiring journalists.




Personal Branding for Entrepreneurial Journalists and Creative Professionals


Book Description

Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond.




Cultivating Entrepreneurial Changemakers Through Digital Media Education


Book Description

The role of the journalist has been significantly altered and is far beyond that of being just a “reporter” of news in modern times. Social entrepreneurship is rooted in a venture that seeks to create revenue while being anchored in providing social value to the communities the enterprise serves. Combining these creates the concept of a social newspreneur, which takes elements of the old business model and creates new opportunities. In this way, media can be reformed by everyday people who have a vision for restoring trust and facilitating alternative activities to inspire civic engagement in new and unique ways. As such, journalism program administrators have realized that the time has come to alter and provide innovative educational opportunities that prepare students for careers outside of traditional employment. Entrepreneurship education across the disciplines is quickly becoming the status quo on today's college campuses. However, in making these curricular changes, faculty must engage in significant assessment of these new approaches to ensure that students are obtaining a return on their investment in the college education and degree that they seek. Cultivating Entrepreneurial Changemakers Through Digital Media Education is a crucial reference book that cultivates timely and relevant practices in the development of improved teaching methods, assessments, information delivery, and technological tools that are used to facilitate and support the social entrepreneurship and digital journalism education space. It explores the role of media innovation and how the landscape is ripe for the influx of social entrepreneurs, or the rise of the "social newspreneur." The chapters cover areas such as methods used in journalism programs, social entrepreneurship in course design, educational technologies, student learning outcomes, and how these programs foster civic engagement. This book is a valuable reference tool for university faculty, university administrators, news organization leaders, journalists, reporters, broadcasting agencies, professors, practitioners, stakeholders, researchers, academicians, and students.




Digital Journalism Studies


Book Description

Digital Journalism Studies: The Key Concepts provides an authoritative, research-based "first stop-must read" guide to the study of digital journalism. This cutting-edge text offers a particular focus on developments in digital media technologies and their implications for all aspects of the working practices of journalists and the academic field of journalism studies, as well as the structures, funding and products of the journalism industries. A selection of entries include the topics: Artificial intelligence; Citizen journalism; Clickbait; Drone journalism; Fake news; Hyperlocal journalism; Native advertising; News bots; Non-profit journalism; User comment threads; Viral news; WikiLeaks. Digital Journalism Studies: The Key Concepts is an accessible read for students, academics and researchers interested in Digital Journalism and Digital Journalism Studies, as well as the broader fields of media, communication and cultural studies.




Worlds of Journalism


Book Description

How do journalists around the world view their roles and responsibilities in society? Based on a landmark study that has collected data from more than 27,500 journalists in 67 countries, Worlds of Journalism offers a groundbreaking analysis of the different ways journalists perceive their duties, their relationship to society and government, and the nature and meaning of their work. Challenging assumptions of a universal definition or concept of journalism, the book maps a world populated by a rich diversity of journalistic cultures. Organized around a series of key questions on topics such as editorial autonomy, journalistic ethics, trust in social institutions, and changes in the profession, it details how the practice of journalism differs across the world in a range of political, social, and economic contexts. The book covers how journalism as an institution is created and re-created by journalists and how they experience their profession in very different ways, even as they retain a commitment to some basic, widely shared professional norms and practices. It concludes with a global classification of journalistic cultures that reflects the breadth of worldviews and orientations found in disparate countries and regions. Worlds of Journalism offers an ambitious, comparative global understanding of the state of journalism in a time when it is confronting a series of economic and political threats.




Entrepreneurial Journalism: How to Build What's Next for News


Book Description

Launch yourself into the new news economy. The digital revolution that provides so many options for news consumers also means massive opportunity for journalists. The trick: see the disruption as an opening you can attack. Entrepreneurial Journalism will inspire you with what′s possible and show you the mechanics behind building a business. Working through eight clear and concise stages, you′ll explore the secrets of successful news startups (including how they′re making money) and learn how to be an upstart yourself, building an innovative and sustainable news business from scratch. Each chapter starts with a real entrepreneur′s experience, teasing out how savvy and opportunistic journalists found their way to success. Mark Briggs then helps you size up the market, harness technology, turn your idea into a product or service, explore revenue streams, estimate costs, and launch. "Build Your Business" action items at the end of each chapter get you thinking through each step of your business plan. Discover how traditional news organizations are evolving and innovating, where the jobs are today and where the new jobs will be tomorrow. Learn from the pioneers, and become one.




Math Tools for Journalists


Book Description

Covers common math concepts such as percentages, statistics, business math, property taxes, polls/surveys, probability, and stocks and bonds.




Journalism Education for the Digital Age


Book Description

This book examines pressing debates concerning how and why journalism education should respond to digital changes in and around the industry, and questions market oriented ideology and civic responsibility in the field. Surveying a broad field of discourse and research into journalism education, Creech shows how public ideals, market logics and industry concerns have come to animate discussions about digital journalism education and journalism’s future, and how academic structures and cultures are positioned as a key obstacle to attaining that future. The book examines labor conditions, critiques of journalism education as an institution, and curricular change, with reference to how conversations around race, fake news, and digital infrastructures impact the field. Creech argues for a critical pedagogy of journalism education, one that pushes beyond jobs training and instead is centred around a commitment to public and civic value via a liberal arts tradition made practicable for the digital age. This insightful book is vital reading for journalism educators and scholars, as well as journalists and news executives, education scholars, and program officers and decision-makers at journalism-adjacent foundations and think tanks.




The SAGE Encyclopedia of Journalism


Book Description

Journalism permeates our lives and shapes our thoughts in ways that we have long taken for granted. Whether it is National Public Radio in the morning or the lead story on the Today show, the morning newspaper headlines, up-to-the-minute Internet news, grocery store tabloids, Time magazine in our mailbox, or the nightly news on television, journalism pervades our lives. The Encyclopedia of Journalism covers all significant dimensions of journalism, such as print, broadcast, and Internet journalism; U.S. and international perspectives; and history, technology, legal issues and court cases, ownership, and economics. The encyclopedia will consist of approximately 500 signed entries from scholars, experts, and journalists, under the direction of lead editor Gregory Borchard of University of Nevada, Las Vegas.