Book Description

If you are in retail, then this book is a MUST! Uniquely designed to help transform you into a Master Retail Sales & Service Professional by helping you discover the secrets that drive the world’s top retail sales professionals, it will help you or your team create the habits and lasting changes by enabling you replace current unacceptable patterns that are costing your company sales with new ones, enabling you achieve your sales goals faster and more consistently. Unlike the traditional hard sell approach where you are constantly ‘pushing’ the customer to close right from the start- thus making the customer feel uncomfortable, manipulated or threatened, with the G.R.E.A.T. Sales Model, the salesperson takes time up front to build a sincere, committed relationship by investing time in learning about the customer’s needs. This helps build trust between the two. Then, every step of the sales process that follows is conducted with the relationship in mind, ensuring an enduring and lasting relationship, leading to repeat business and referrals. The G.R.E.A.T. Sales Model helps you in many ways: It first of all instills in you that only great service stands out. It gives you a structured approach to handling your customers which is an acronym for our 5 step powerful sales model- the key to successful retail selling: G-Greet customers R-Revealing questions-Understanding needs E-Explain, enlighten, engage, enthuse, excite, customers about your product A-Answer customer’s concerns and objections T-Techniques to help customers ‘buy’…as people, hate being sold! (Selling to the opposite sex, Generating additional sales, Suggesting complementary/ Add-on products- Up-selling/ Cross-selling) With this powerful model, most of your time is ‘invested’ in uncovering the customer’s needs and proving value of your product, before you actually recommend it, thus eliminating many objections. The G.R.E.A.T. Retail Sales & Service Workbook will provide you a step by step approach into professionalism where you will gain a full understanding of the psychology of both the buying and selling processes, working through these 5 steps, practicing and mastering the skills at each stage, so that they are developed and reinforced, thus enabling you ‘win, provide a positive experience and keep customers for life’!