The Global Floriculture Industry


Book Description

This new volume presents some of the latest research trends and areas of improvement to benefit the floriculture industry and to understand its future directions and prospects. The research addresses the global floriculture industry’s shift from a traditional to a commercial focus. The global economy has spurred entrepreneurs to focus on the growing trend of exportoriented floriculture under controlled climatic conditions. The volume also looks at the role of plants in stabilizing the environment and the use of scientific knowledge through research that has changed the perspective of modern floriculture. This new book is a valuable compilation of the latest research work and areas of improvement in floriculture today. Key features: Provides an overview of the global floriculture industry Looks at the role of bulbous ornamentals Considers enhancing consumer-preferred traits in floriculture crops through genetic manipulation Discusses using ornamental plants to stabilize the environment




Favored Flowers


Book Description

Billions of fresh-cut flowers are flown into the United States every year, allowing Americans to choose from a broad array of blooms regardless of the season. Favored Flowers is a lively investigation of the worldwide production and distribution of fresh-cut flowers and their consumption in the New York metropolitan area. In an ethnography filled with roses, orchids, and gerberas, flower auctions, new hybrids, and new logistical systems, Catherine Ziegler unravels the economic and cultural strands of the global flower market. She provides an historical overview of the development of the cut flower industry in New York from the late nineteenth century to 1970, and on to its ultimate transformation from a domestic to a global industry. As she points out, cut flowers serve no utilitarian purpose; rather, they signal consumers’ social and cultural decisions about expressing love, mourning, status, and identity. Ziegler shows how consumer behavior and choices have changed over time and how they are shaped by the media, by the types of available flowers, and by flower retailing. Ziegler interviewed more than 250 people as she followed flowers along the full length of the commodity chain, from cuttings in Europe and Latin America to vases in and around New York. She examines the daily experiences of flower growers in the Netherlands and Ecuador, two leading exporters of flowers to the United States. Primary focus, though, is on others in the commodity chain: exporters, importers, wholesalers, and retailers. She follows their activities as they respond to changing competition, supply, and consumer behavior in a market characterized by risk, volatility, and imperfect knowledge. By tracing changes in the wholesale and retail systems, she shows the recent development of two complementary commodity chains in New York and the United States generally. One leads to a high-end luxury market served by specialty florists and designers, and the other to a lower-priced mass market served by chain groceries, corner delis, and retail superstores.




Cut Flowers and Foliages


Book Description

The cut flower and foliage industry is a global business with major production locations in North America, South America, Central America, East Africa, Europe, the Middle East, Asia, Australia and New Zealand. Few other horticulture crops are as ubiquitous, yet the production techniques and challenges are universal. This book describes the main international production locations and markets, including current trends and directions. The focus is on production in protected cultivation. The major species - including rose, chrysanthemum, carnation, orchid and gerbera - dominate the global market and these are individually explored in detail. Specialty species and cut foliages are also addressed, as well as significant details of production, including irrigation and fertilization, disease and disease management, and biological control of pests. Finally, the postharvest chapter covers details of harvesting, transporting and delivering high quality flowers that provide an excellent vase life.




The Kenyan Cut Flower Industry and Global Market Dynamics


Book Description

Investigates the production, trade and consumption of the bouquets sold in European supermarkets and the consequences of this for the globalised economy.




Roses from Kenya


Book Description

Honorable Mention for the Society for the Anthropology of Work (SAW) Book prize The potential of floriculture grows at Lake Naivasha Kenya supplies more than 35 percent of the fresh-cut roses and other flowers sold annually in the European Union. This industry—which employs at least 90,000 workers, most of whom are women—is lucrative but enduringly controversial. More than half the flowers are grown near the shores of Lake Naivasha, a freshwater lake northwest of Nairobi recognized as a Ramsar site, a wetland of international importance. Critics decry the environmental side effects of floriculture, and human rights activists demand better wages and living conditions for workers. In this rich portrait of Kenyan floriculture, Megan Styles presents the point of view of local workers and investigates how the industry shapes Kenyan livelihoods, landscapes, and politics. She investigates the experiences and perspectives of low-wage farmworkers and the more elite actors whose lives revolve around floriculture, including farm managers and owners, Kenyan officials, and the human rights and environmental activists advocating for reform. By exploring these perspectives together, Styles reveals the complex and contradictory ways that rose farming shapes contemporary Kenya. She also shows how the rose industry connects Kenya to the world, and how Kenyan actors perceive these connections. As a key space of encounter, Lake Naivasha is a synergistic center where many actors seek to solve broader Kenyan social and environmental problems using the global flows of people, information, and money generated by floriculture.




Flowers for Trade


Book Description

The book is a classic covering flowers used in decoration of houses, offices, restaurants, hospitals and private places of rest and relaxation. For nature lovers, it is a paradise of colours, forms and shapes. Fragrant flowers, flowers for bouquet making, flowers for essences and bonsai are narrated to the enchantment of students and scholars as well. There are 21 chapters dealing with general topics in flower trade, standards, markets and global demand and supply. The specific chapters deal elaborately anthuriums, carnations, china aster, chrysanthemums, gerbera, gladiolus, helicorneas, jasmine, marigold, orchids, roses and tube roses. An exhaustive chapter on new cut flowers narrates recent introductions .The Japanese Bonsai is dealt in exquisite style. Research and development in this sector are separately dealt with. Future prospects, trends and globalised flower marketing are written for use of floriculturists. Modern technology of protected growing of flowers is informative. All the flowers indicated in the book are presented in colour photograph forms as well.




Introduction to Floriculture


Book Description

Introduction to Floriculture provides an introduction to commercial floriculture, containing information on major and minor greenhouse and field crops, and includes potted plants and cut flowers. The book is organized into two parts. Part I on cut flowers discusses the history and propagation of chrysanthemums, carnations, roses, snapdragons, orchids, gladiolus, and minor cut crops. Part II on potted plants includes bulbous plants, azaleas, pot mums, African violets, poinsettias, and Easter lilies. This book was written for students who have been exposed to a sufficient number of biology courses to acquaint them with many of the terms and plant processes discussed in the text. It would be beneficial if they have also taken a course in greenhouse management or are taking one concurrently with their floriculture course. The book can be used by commercial growers who constantly seek more information to enable them to realize maximum gain from the investments of labor, time, and capitol they have placed in this challenging field.




Africa’s Competitiveness in the Global Economy


Book Description

This book highlights the key issues, opportunities and challenges facing African firms, industries, cities and nations in their quest to compete successfully in the global economy. Exploring a topic which has grown in importance as Africa faces a period of subdued economic development, this edited collection takes a unique multi-disciplinary, multi-industry and multi-country approach. The authors provide insights into a broad range of issues, including competitiveness measurement and evaluation, sectoral competitiveness of declining and emerging industries, threats of the ‘Dutch Disease,’ and talent competitiveness. This timely book offers a response to the urgent need for the diversification of economies and the advancement of manufacturing in Africa, appealing to scholars of international business and economics.




Floriculture in India


Book Description

Dustjacket Slightly Frayed. Condition Good. Creasing On Half Tilte Page.




Floriculture and Ornamental Plants


Book Description

The volume on oilseed crops is developed as a part of a series on “Handbook of Agrobiodiversity: Conservation and Use of Plant Genetic Resources”. The handbook would function as a ready reference book for availability of PGR globally, along with specific source, wherefrom they can be procured, and used breeding programs, particularly to overcome various crop production constraints and to improve productivity and quality. The volume on floriculture and ornamental plants will be the source of basic information on origin and evolution and global dispersal of cultivated species of ornamentals. Presently, floriculture has established its credibility in improving income through increased productivity, generating employment and in enhancing exports. All research and developmental activities on ornamental crops are essentially multi-disciplinary in nature recognizing local issues as well as country issue. Floriculture is developing as an area of high technology based frontier interdisciplinary area on scientific excellence. Floriculture has progressed both scientifically and commercially due to concentrated efforts made on multidisciplinary research. It is developing as an area of high technology based frontier interdisciplinary area on scientific excellence. The volume will contain all information about different ornamentals. This shall be put together to develop a complete documentation of the results of the research and demonstrations conducted by different scientists. The volume will provide an illustrated horto-taxonomical account of important ornamental species and cultivars, germplasm status and their usages, propagation, nursery management, techno-economics, conventional breeding, induced mutagenesis, new varieties, cytogenetics, tissue culture, characterization of varieties, dehydration of flowers etc. This volume will give a coherent and concise account on recent developments. It will deal with all the important and relevant aspects of floriculture. The publication of this volume is planned to reveal multifarious activities done on different aspects of floriculture so that innovations made so far can be used judiciously for this sector. This book shall provide authoritative review account of many aspects of current interest and progress in the field of floriculture. The topics included in the book are interdisciplinary and cater not only classical floriculture but also relevant modern aspects. The book will provide valuable data on different aspects and will be widely accepted by by professional scientists, researchers, teachers, students, floriculturists, technocrats and planners. The volume will be an invaluable asset to floriculture scientists.