The Innovator’s Dictionary


Book Description

More and more people have to organize or moderate innovation processes, creative workshops and design thinking projects and need help when choosing appropriate tools. At the same time, the number of available methods has virtually exploded in recent years – making it difficult to find the most appropriate method. This book presents 555 of the most important innovation methods and tools, selected and curated by experienced innovation professionals. A step-by-step explanation for each method allows for easy implementation in your own team meeting or workshop. Further information on each method, such as method results, experience insights, required innovation skills and numerous illustrations help the reader to select the right instrument and adapt it to their respective goal. Whether you are a beginner or a professional, the book will help you to select methods quickly and safely. Innovation managers and everyone responsible for projects and products will find invaluable help for their work in this dictionary. It also offers a Design Thinking reference for all methods as well as a free online method search with various search paths.




Innovation Technology


Book Description

Innovation from A to Z presents a glossary, including: Terms, older terms whose meanings have changed, acronyms, synonyms, famous names, selected abbreviations, and cross-references. A highly interdisciplinary approach incorporating strategy and entrepreneurship with technology and engineering sciences, economics, marketing, organizational behavior and theory. Ideal for engineers, managers, sales people and economists.




The Innovator's DNA


Book Description

A new classic, cited by leaders and media around the globe as a highly recommended read for anyone interested in innovation. In The Innovator’s DNA, authors Jeffrey Dyer, Hal Gregersen, and bestselling author Clayton Christensen (The Innovator’s Dilemma, The Innovator’s Solution, How Will You Measure Your Life?) build on what we know about disruptive innovation to show how individuals can develop the skills necessary to move progressively from idea to impact. By identifying behaviors of the world’s best innovators—from leaders at Amazon and Apple to those at Google, Skype, and Virgin Group—the authors outline five discovery skills that distinguish innovative entrepreneurs and executives from ordinary managers: Associating, Questioning, Observing, Networking, and Experimenting. Once you master these competencies (the authors provide a self-assessment for rating your own innovator’s DNA), the authors explain how to generate ideas, collaborate to implement them, and build innovation skills throughout the organization to result in a competitive edge. This innovation advantage will translate into a premium in your company’s stock price—an innovation premium—which is possible only by building the code for innovation right into your organization’s people, processes, and guiding philosophies. Practical and provocative, The Innovator’s DNA is an essential resource for individuals and teams who want to strengthen their innovative prowess.




Innovation Technology


Book Description

Innovation from A to Zpresents a glossary, including: Terms, older terms whose meanings have changed, acronyms, synonyms, famous names, selected abbreviations, and cross-references. A highly interdisciplinary approach incorporating strategy and entrepreneurship with technology and engineering sciences, economics, marketing, organizational behavior andtheory. Ideal for engineers, managers, salespeople and economists.




The Innovators


Book Description

A revelatory history of the people who created the computer and the Internet discusses the process through which innovation happens in the modern world, citing the pivotal contributions of such figures as Ada Lovelace, Alan Turing, Bill Gates, and Tim Berners-Lee.




The Innovation Mode


Book Description

This book presents unique insights and advice on defining and managing the innovation transformation journey. Using novel ideas, examples and best practices, it empowers management executives at all levels to drive cultural, technological and organizational changes toward innovation. Covering modern innovation techniques, tools, programs and strategies, it focuses on the role of the latest technologies (e.g., artificial intelligence to discover, handle and manage ideas), methodologies (including Agile Engineering and Rapid Prototyping) and combinations of these (like hackathons or gamification). At the same time, it highlights the importance of culture and provides suggestions on how to build it. In the era of AI and the unprecedented pace of technology evolution, companies need to become truly innovative in order to survive. The transformation toward an innovation-led company is difficult – it requires a strong leadership and culture, advanced technologies and well-designed programs. The book is based on the author’s long-term experience and novel ideas, and reflects two decades of startup, consulting and corporate leadership experience. It is intended for business, technology, and innovation leaders.




A Dictionary of Marketing


Book Description

A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners.










Revitalization Lexicography


Book Description

In a linguistic climate that is hyperaware of so-called language death, dictionaries have been touted as stalwarts for language preservation. When wielded by communities undertaking language revitalization, dictionaries can be designed to facilitate reversing language shift and fostering linguistic innovation. Indeed, dictionaries’ reputation as multifunctional reference materials make them adaptable to a wide variety of community needs. Revitalization Lexicography provides a detailed account of creating a dictionary meant to move a once-sleeping language into a language of active daily use. This unique look under the hood of lexicography in a small community highlights the ways in which the dictionary was intentionally leveraged to shape the Tunica language as it inevitably changes throughout revitalization. Tunica, one of the heritage languages of the Tunica-Biloxi Tribe of Marksville, Louisiana, has been undergoing active revitalization since 2010. The current generation of speakers began learning Tunica, a once-sleeping language, through written documentation. Now enough Tunica speakers to confer amongst themselves when questionable language use arises. Marrying both the theoretical and the practical aspects that contributed to the Tunica dictionary, this book discusses complex lexicographic tasks in a manner accessible to both academic and community readers. This work is firmly backdropped in a fieldwork approach that centers the community as owners of all aspects of their revitalization project. This book provides concrete and practical considerations for anyone attempting to create a dictionary. Contrasting examples from Tunica and English dictionaries, this book challenges readers to rethink their relationship to dictionaries in general. A must-read for anyone who has ever touched a dictionary.