The Internationalization Strategy of PUMA SE


Book Description

Seminar paper from the year 2021 in the subject Business economics - Business Management, Corporate Governance, grade: 1,4, University of Ulm, language: English, abstract: The purpose of this essay is to present the internationalization strategy based on the German sports textile manufacturer PUMA SE. The paper first begins with an introduction in which the terminology which is necessary for understanding the essay is explained. In addition, the relevant internationalization strategies for entering foreign countries and markets are highlighted. The subsequent chapter deals with the history and development of PUMA as a company. The main part of this essay consists of a 5 forces analysis of PUMA and a description of their internationalization strategy. The conclusion of this essay shows a critical appraisal of the previously gained knowledge.




Proceedings of the 6th International Conference on Economic Management and Green Development


Book Description

This proceedings book, together with the conference, looks forward to spark inspirations and promote collaborations. International Conference on Economic Management and Green Development (ICEMGD) is an annual conference aiming at bringing together researchers from the fields of economics, business management, public administration, and green development for the sharing of research methods and theoretical breakthroughs. The proceedings consist of papers accepted by the 6th ICEMGD, which are carefully selected and reviewed by professional reviewers from corresponding research fields and the editing committee of the conference. The papers have a diverse range of topics situated at the intersecting field of economic management, public administration, and green development. ICEMGD is working to provide a platform for international participants from fields like macro- and microeconomics, international economics, finance, agricultural economics, health economics, business management and marketing strategies, regional development studies, social governance, and sustainable development. The proceedings will be of interest to researchers, academics, professionals, and policy makers in the field of economic management, public administration, and development studies.




Globalization and Development


Book Description

Over time, globalization has evolved into a shared journey of humanity, involving entrepreneurship, innovation, business and policy advances around the world. This book explores the link between globalization and development, and reveals the dynamics, strengths and weaknesses, trends in and implications of globalization in Asia and Africa. Presenting papers by respected experts in the field, it shares essential insights into the status quo of globalization processes and structures, identifies the opportunities and threats that globalization faces, and sheds light on the path to global peace. Topics range from using fair-trade practices to compensate for the impacts of globalization; to lessons learned for tomorrow from Tunisia, Morocco and Jordan; as well as emergent topics such as global entrepreneurship capacity and developing the Chinese economy overseas.




Research Handbook on Foreign Exit, Relocation and Re-entry


Book Description

This definitive Research Handbook explores the restructuring strategies of globalised firms, bringing together a wide range of topics from export exit, subsidiary divestment and market re-entry to relocation, offshoring and backshoring.




International marketing strategy of Adidas. A critical evaluation


Book Description

Seminar paper from the year 2018 in the subject Business economics - Business Management, Corporate Governance, grade: A, Kenyatta University, language: English, abstract: This paper aimed at exploring the competitive strategy of Adidas and growth opportunities that the company can take advantage of. Strategy is very important to the success and sustainability of any company. It involves understanding of the company’s core capabilities, weaknesses, risks it faces and strengths and using them to design a sustainable competitive strategy. The paper begins by exploring how the main competitors in the sporting goods industry; Adidas and Nike used various strategies to survive and sustain their positions in the market. Both companies focused on broad differentiation. However, Adidas focused on design innovation, cost advantages, speed of production and enhancing attractiveness of its products. Nevertheless, Nike remains to be the market leader in sport footwear and apparel industry. To challenge Nike’s position, Adidas must strive to penetrate Nike main market of North America, develop new markets in the emerging economies and while putting more investments in product and process innovations. The author also found that the company can consider strategic partnerships and greater use of technological applications such as CRM systems to enhance its competitiveness.




Basic Strategy in Context


Book Description

Basic Strategy in Context centres on real-world firms and managers by giving each chapter’s cases a higher weighting in importance and explanation than is normal. Given this emphasis on real-world as opposed to theoretical treatment the book enables the solving of practical business problems like those below. This emphasis on reality is cemented by the book’s treatment of diversity as being the norm highlighted through European business cases from different countries. Giving example answers and links from case to theory rams home further the expected usefulness of the book to students about to enter industry. Often theory and cases are treated as different and separated topics; we believe that our integrated didactic treatment is quite unique. Finally we use the basic theories of strategy and then show how these mainly simple concepts can be extended to solve tricky business problems anywhere in any industry. Here is a sample of specific practical problems to which this book can show solutions: Why are resources important and how are they leveraged? Using the case of a British failure (Railtrack) we show the fatal consequences of neglecting existing resources, and then in a completely different country and industry (Carlo Gavazzi Space in Italy) how resources can be utilised from outside the firm to achieve leverage. Given our emphasis on diversity we highlight successful change in a foreign and inflexible environment (Japan and Carlos Ghosn). But can change be planned? Sometimes events or luck sabotage the best intentions as shown in the Samsung case. The book differentiates itself from the competition in four ways: Cases form the highlight of the book. Taking European and some international cases as the starting point, the objective is to link themes or topics to a description of their effect on the firm. The linkage will occur at the relevant point in the case, not in a separate section or in another book. The author team has used several longitudinal cases spread over a 15-20 year period. The longitudinal cases are supported by some new, non-longitudinal cases selected from award winning cases associated with the LRP Journal and the Gate2Growth Academic Network. We feel such an emphasis on cases is a novel feature. The theory is explained using a range of modern didactic methods not usually found in competitive offerings. Examples include colour coded and highlighted links from the theory to the case, questions inside each theory section with model answers and unanswered questions to test the student’s grasp of the concepts. The book features a mixture of cases from short specific to academically challenging ones. Too often, superficial cases are placed at the end of chapters in strategy theory books. They are picked to emphasize the topics of the preceding chapters. The result is spoon-feeding, with little need or motivation to provoke individual thought or learning. The cases in this book are comprehensive, approximately 20 pages in length, with ample quantitative and qualitative data, thus forcing a modicum of effort from the student. Shorter cases are also included for ease of understanding and instructor flexibility. Another differentiating feature is the emphasis on diversity hence the use of European as opposed to US based cases.




Essentials of International Marketing


Book Description

Unlike other International Marketing texts, Essentials of International Marketing includes only the most important information that can be easily covered in one semester. The book covers all the key topics for an International Marketing course, but in a concise, no-nonsense manner that meets the needs of undergraduates. In addition to including all the basic topics, this affordable text also offers two unique chapters on the metric system and on countertrade that provide essential information for successful international marketers. Essentials of International Marketing has been extensively class-tested and is well crafted to serve as a learning tool and a ready reference for students. Each chapter includes an opening case vignette, learning objectives, plentiful exhibits and tables, a summary, key terms, and discussion questions.




Sustainable Development


Book Description

The current focus on sustainable development opens up debates surrounding our relationship with the natural world, about what constitutes social progress and about the character of development, both in the Global North and the Global South. The promotion of sustainable futures is taking on a new urgency in the context of climate change and biodiversity loss. This concise and accessible text explores how the international community is responding to the challenge of sustainable development. It also investigates the prospect for, and barriers to, the promotion of sustainable development in high-consumption societies of the industrialised world, from the USA and the EU to the economies of transition in Eastern and Southern Asia. In Sustainable Development Baker considers the global impact of China’s industrial boom as well as how Chinese investments are shaping the prospects for sustainable development on the African continent. This global coverage is balanced by investigating how local action, ranging from the transition towns movement in the UK to the Green Belt movement in Kenya, can contribute to the pursuit of sustainable development. The second edition has been extensively revised and updated and benefits from the addition of three new chapters: sustainable development in China; the governance of sustainable development; and sustainable production and consumption. Climate change and biodiversity management have also been expanded into full chapters. Providing an up-to-date and comprehensive treatment of the issues surrounding the promotion of sustainable development, this unique, internationally-focused book combines a strong conceptual analysis with wide ranging empirical focus and a wealth of case material. Including summary points and suggestions for further reading, as well as web resources and an extensive bibliography, it is ideal for students, scholars and researchers in the fields of environmental sciences, politics, geography, sociology and development studies.




Frontiers of Governance


Book Description

The first detailedanalysis of the Organisation for Economic Co-operation and Development's (OECD) influence on global public sector reform. Based on extensive interviews and internal documents, this book explores the evolution of the OECD's approach to governance issues over the last 50 years and what its future agenda should be.




Globalization and Governance


Book Description

To pun, Pierre brings globalization down to earth. After all the hype, he serves as an experienced and trustworthy guide to the key question of how far nation states are forced to follow global trends. His answers are nuanced, well-evidenced, and thought-provoking. This should find a place on many reading lists. Christopher Pollitt, Katholieke Universiteit Leuven, Belgium Jon Pierres Globalization and Governance takes on perhaps the most significant question in international political economy: to what extent have nations governance structures been determined and shaped by the recent great forces of globalization? In an ingenious analytical tour de force, he looks at how three very different democracies, Japan, Sweden, and the U.S., have dealt with the economy, intergovernmental relationships, and administrative reform when confronted by globalization trends. His conclusion is a masterful, elegant and convincing argument that boils down to somewhat, but not as much as you (or many other theorists) might think. This is an important, sophisticated and ground-breaking book about the interstices of international and domestic policymaking and political economy that challenges the conventional wisdom. Is there any better kind in the study of governance? Ellis Krauss, University of California, US Globalization and Governance makes a compelling case that domestic political economies can cope creatively, distinctly, and effectively with exogenous pressures for change. However compelling and homogenizing global forces may appear to be, the book shows that Sweden, Japan and the United States continue to demonstrate an overwhelming resilience by entrenched domestic patterns plus powerful learning and adaptive capabilities. This book is a welcome addition to the ongoing debates about globalization; it is full of insights for specialists in both comparative politics and international relations. T.J. Pempel, University of California, Berkeley, US Globalization raises important questions about the governing capacity of domestic institutions. In Globalization and Governance, Jon Pierre studies the impact of international norms and prescriptions on domestic governance in Japan, Sweden and the United States. The empirical analysis is focused on economic governance, administrative reform and intergovernmental relationships. Drawing on survey data, documents and interviews, the analysis finds that domestic institutions still intrinsically shape domestic governance. International norms towards deregulation and market-based administrative reform confront domestic institutions with prescriptions for reform but the three countries provide only very few examples of unmitigated domestic implementation. What Jon Pierre calls the microfoundations of globalizationthe assessment, adoption or rejection of international norms and ideas in vogueis a complex process where domestic institutions and path dependencies remain at the helm. The most important exception to this pattern is governance during financial crises where countries are dependent on conditioned support from transnational institutions. This insightful and informative book will appeal to researchers, academics, post-graduate, as well as undergraduate, students in governance, political economy and international relations.