Author : C. Diniz
Publisher : Springer
Page : 195 pages
File Size : 23,8 MB
Release : 2014-06-12
Category : Business & Economics
ISBN : 113743256X
The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question.
Author : G. Atwal
Publisher : Springer
Page : 254 pages
File Size : 24,17 MB
Release : 2014-03-07
Category : Business & Economics
ISBN : 1137330538
This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.
Author : Klaus-Peter Wiedmann
Publisher : Springer Science & Business Media
Page : 387 pages
File Size : 44,66 MB
Release : 2012-11-10
Category : Business & Economics
ISBN : 3834943991
The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior. This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements.
Author : Ashok Som
Publisher : John Wiley & Sons
Page : 471 pages
File Size : 43,51 MB
Release : 2015-01-28
Category : Business & Economics
ISBN : 0470830050
A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business As key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, the book offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies. The definitive insider's guide to the luxury sector by leading figures in the field Includes rigorous academic data, including information on the business attractiveness and appropriateness of various country markets Examines strategies and success factors of key players, and insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as management styles For professionals in the luxury industry, as well as those studying it or investing in it, The Road to Luxury presents a complete and information-packed resource covering virtually every aspect of this growing sector.
Author : Marco Bevolo
Publisher : Routledge
Page : 299 pages
File Size : 19,95 MB
Release : 2016-04-08
Category : Business & Economics
ISBN : 1317076176
There are luxuries that most of us will never be able to afford in a lifetime, but just off the shores of the moneyed is a huge, fast growing, land of premium value which inspires people to get there, even if they need to stretch their budget to reach it. Premium by Design is a thoroughly researched, well argued and well presented study that identifies how global business leaders have succeeded in achieving margins by design. Thanks to original tools and processes, this book shows how you might also succeed. It is about better, but reachable and real, products and services. The book features insights from the world of customer science and design research. The key challenge for the world today is finding out how sustainable is the underlying process that is driving this apparent desire for more and more indulgent material possessiveness? This book might not have all the answers, but it will provoke and trigger a long overdue debate in the premium and image driven industries about tomorrow's values. As a result it is a must read for anyone in this market, or aspiring to it.
Author : Luciana de Araujo Gil
Publisher :
Page : 246 pages
File Size : 14,66 MB
Release : 2009
Category : Consumer behavior
ISBN :
Author : United States. Department of Commerce
Publisher :
Page : 1114 pages
File Size : 31,40 MB
Release : 1917
Category : Agricultural machinery industry
ISBN :
Author : Great Britain. Department of Overseas Trade
Publisher :
Page : 442 pages
File Size : 41,79 MB
Release : 1922
Category :
ISBN :
Author : Pierre-Yves Donzé
Publisher : Oxford University Press
Page : 649 pages
File Size : 24,80 MB
Release : 2022
Category : Business & Economics
ISBN : 0190932228
This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.
Author : Larry Rohter
Publisher : Macmillan
Page : 305 pages
File Size : 32,87 MB
Release : 2012-02-28
Category : Business & Economics
ISBN : 0230120733
A fabled country with a reputation for danger, romance and intrigue, Brazil has transformed itself in the past decade. This title, written by the go-to journalist on Brazil, intimately portrays a country of contradictions, a country of passion and above all a country of immense power.
