The Market Oriented University
Author : John A Davis
Publisher : Edward Elgar Publishing
Page : 273 pages
File Size : 22,62 MB
Release : 2016-05-27
Category : Education
ISBN : 1781004927
How to Market a University
Author : Teresa Flannery
Publisher : Johns Hopkins University Press
Page : 257 pages
File Size : 26,22 MB
Release : 2021-01-12
Category : Education
ISBN : 1421440342
Book Description
How to Market a University offers leaders and their CMOs the language, examples, and even questions they should discuss and answer in order to build or refine their marketing strategy.
Strategic Marketing
Author : Torsten Tomczak
Publisher : Springer
Page : 261 pages
File Size : 46,65 MB
Release : 2017-09-15
Category : Business & Economics
ISBN : 3658184175
Book Description
Dieses Lehrbuch führt in verständlicher, systematischer und knapper Form in die Problemfelder der Marketingplanung ein. Sowohl die Marketingplanung auf der Unternehmens- und Geschäftsfeldebene als auch die Planung des Marketing-Mix werden behandelt. Mit Hilfe von zahlreichen kurzen Fallbeispielen werden wesentliche Aspekte des Inhaltes veranschaulicht. Die Autoren haben in der 7. Auflage alle Kapitel überarbeitet und diverse neue Praxisbeispiele aufgenommen. Bei der Markenführung wurden einige Grundlagen ergänzt.
Developing a Market Orientation
Author : Rohit Deshpande
Publisher : SAGE
Page : 330 pages
File Size : 34,99 MB
Release : 1999-04-13
Category : Business & Economics
ISBN : 0761916938
Book Description
Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. This book demonstrates the importance of market orientation on organizational culture (the shared set of values for putting customers first), on strategy (the creation of superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating and satisfying customers).
Market Orientation in Food and Agriculture
Author : Klaus Günter Grunert
Publisher : Springer Science & Business Media
Page : 288 pages
File Size : 16,51 MB
Release : 2012-12-06
Category : Technology & Engineering
ISBN : 1461313015
Book Description
In the fall of 1990, the Danish government started a comprehensive research pro gramme to improve the competitiveness of the Danish food sector: The Research and Development Programme in the Danish Food Sector (Det F!Ildevareteknologiske Forsk nings- og Udviklingsprogram, F0TEK). The programme was based on a combination of basic research to be carried out by universities and other research institutions, and a series of collaboration projects between researchers and food companies. The programme was originally designed as a technological research programme. However, in the planning phases of the research programme, the view that the development of new technologies and products may not be sufficient to improve competitiveness made some ground. A small comer of the overall research effort was therefore set aside for market-oriented research. This comer was filled by the research programme Market-based process and product innovation in the food sector (MAPP). MAPP was a joint research programme in which researchers from several Danish universities and business schools participated; it was coordinated by the Aarhus School of Business. MAPP set out to achieve a difficult task: to conduct high quality research on various aspects of the marketing of food products, to do so in cooperation with food companies, and to win under standing and recognition from the colleagues in the food technology departments.
Creating the Market University
Author : Elizabeth Popp Berman
Publisher : Princeton University Press
Page : 282 pages
File Size : 43,54 MB
Release : 2012-01-08
Category : Education
ISBN : 0691147086
Book Description
"Academic science in the U.S. once self-consciously avoided the market. But today it is seen as an economic engine that keeps the nation globally competitive. Creating the Market University compares the origins of biotech entrepreneurship, university patenting, and university-industry research centers to show how government decisions shaped by a new argument--that innovation drives the economy-transformed academic science"-- Provided by publisher.
Market Orientation
Author : Martin Hingley
Publisher : CRC Press
Page : 394 pages
File Size : 23,60 MB
Release : 2016-05-06
Category : Business & Economics
ISBN : 131710045X
Book Description
Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changing needs and aspirations of the customer provides the means to ensure competitive advantage, resilience and added value in what you produce. But market orientation is not something that you can just buy in or bolt on to what you do. Market orientation is a matter of changing the culture of your organisation; finding ways of learning more about your customers and understanding their needs; changing your development and reward systems to educate your employees; it may also involve significant changes to your production processes. This comprehensive collection of original research explores the challenges and opportunities associated with market orientation along the food supply chain; from the animal feed industry to meat retailing and from organic foods to old world wines. All the chapters provide exceptional insight into understanding how market orientation can benefit food suppliers and how it is essential for long-term success.
Marketing Library and Information Services
Author : Dinesh K. Gupta
Publisher : Walter de Gruyter
Page : 448 pages
File Size : 20,8 MB
Release : 2006
Category : Business & Economics
ISBN : 9783598117534
Book Description
Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing" has different meanings for different colleagues, the bundling of dozens of contributions from a truly international group of librarians is presented in this book, provides a broad scala on the topic. Therefore this book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national and international level. The book is divided into six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
Business Development
Author : Hans Eibe Sørensen
Publisher : Wiley Global Education
Page : 567 pages
File Size : 16,69 MB
Release : 2014-09-23
Category : Business & Economics
ISBN : 111839299X
Book Description
Business Development: A Market-Oriented Perspective is designed to help enable market-oriented business developer to conceive, craft, and execute a superior business plan. The text is divided into three modules focusing on the market-oriented business developer's mindset, on providing a state-of-the-art toolbox for careful strategic analyses and decisions, and lastly on the critical aspects of business plans and their content. The approach is focused and selective in its choice of content and provides a cumulative development of the relevant topics. Each chapter includes an ‘implications for the market-oriented business developer' at the end to enhance a student's learning. The content is applicable to any new business venture and inherently international in its scope, and includes numerous real world examples that are taken from the author's own experience, as well as from the wider global business community.
Market-Oriented Technology Management
Author : Fred Y. Phillips
Publisher : Springer Science & Business Media
Page : 422 pages
File Size : 28,39 MB
Release : 2013-03-14
Category : Business & Economics
ISBN : 3662085003
Book Description
This book develops the fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. These principles enable managers to find, acquire and develop technologies, add value to them, and make profits. Examples taken from high tech companies illustrate the application of these principles in the context of current industry issues. The book has been tested on students undertaking MBA courses at Austins Technology Incubator, Texas, and on managers and executives at Oregons Silicon Forest.The books emphasis on marketing is a distinctive feature.
