The Marketing Yellow Pages
Author : Chris Vogl
Publisher : iUniverse
Page : 260 pages
File Size : 21,63 MB
Release :
Category :
ISBN : 059528132X
Author : Chris Vogl
Publisher : iUniverse
Page : 260 pages
File Size : 21,63 MB
Release :
Category :
ISBN : 059528132X
Author : Barry Maher
Publisher : Barry Maher
Page : 299 pages
File Size : 10,93 MB
Release : 2006-07-25
Category : Business & Economics
ISBN : 0978732111
The completely revised and updated third edtion of the classic "bible on how to advertise in the Yellow Pages." The best and latest answers to all the questions telephone directory advertisers advertisers ask; and to those they never ask but should. As TIME said, "Barry Maher has helped thousands of small businesses get the most effective and cost-effective yellow pages advertising possible."How much should you be spending? In which directories? What kind of ads should you have and how big should those ads be? In what headings? How can you save money without hurting response? How important are Internet Yellow Pages and local search engines? Plus Maher provides a step by step program for designing ads that get the call. Even when surrounded by pages of other ads all selling the same thing.
Author : American Telephone and Telegraph Company
Publisher :
Page : 50 pages
File Size : 35,16 MB
Release : 1970
Category : Advertising, Classified
ISBN :
Author : Alan D. Fletcher
Publisher :
Page : 35 pages
File Size : 19,59 MB
Release : 1991
Category : Advertising
ISBN :
Author : American Marketing Association
Publisher :
Page : 397 pages
File Size : 43,70 MB
Release : 1993
Category : Marketing
ISBN :
Author : American Marketing Association
Publisher :
Page : 496 pages
File Size : 45,4 MB
Release : 1994
Category : Direct marketing
ISBN :
Author : Kerry Randall
Publisher : American Bar Association
Page : 228 pages
File Size : 37,78 MB
Release : 2005
Category : Business & Economics
ISBN : 9781590316214
Although Yellow Pages advertising should be a major profit-building business marketing strategy for many law firms, the harsh reality is that 99% of ads simply don't work. This book will provide you with the information you need to create effective, powerful Yellow Pages ads and drive your client development programs forward. You'll find information on identifying and focusing on your target market, as well as how to plan and design the perfect ad that not only reaches potential clients, but motivates them to call. Book jacket.
Author : American Marketing Association
Publisher :
Page : pages
File Size : 30,60 MB
Release : 1992
Category : Direct marketing
ISBN :
Author : Shel Horowitz
Publisher : Chelsea Green Publishing Company
Page : 324 pages
File Size : 49,63 MB
Release : 2000
Category : Business & Economics
ISBN : 9781890132682
In this revised edition of Marketing Without Megabucks (1993), a Massachusetts-based consultant hawks key marketing and copywriting tricks for low-budget self-promotion via traditional media and cyberspace. Includes examples and resources. Annotation c. Book News, Inc., Portland, OR (booknews.com).
Author : Adam Brookman
Publisher : Wolters Kluwer
Page : 1130 pages
File Size : 45,74 MB
Release : 2014-06-13
Category : Law
ISBN : 1454848693
This is the first practical treatise of its kind to approach trademark law from a fully integrated legal and business perspective. It walks you through the major areas of trademark practice: Selecting and adopting trademarks Perfecting, exploiting, and maintaining trademark rights Asserting and defending against trademark claims Business issues in trademark ownership You'll find clear, concise explanations and illustrative case examples to help you take a course of action in the full range of business scenarios. This book covers every key area, including: Trademark selection and adoption Trademark registration Trade dress Conducting due diligence Fair use of the trademarks of others Enforcement letters and more