The Moral Metaphor System


Book Description

This book investigates moral metaphors in English and Chinese, applying conceptual metaphor theory to a comparative study of the linguistic manifestation of the moral metaphor system rooted in the domains of bodily and physical experience. Ning Yu sheds light on the metaphorical nature of moral cognition and how it is systematically manifested in language, and explores the potential commonalities that define moral cognition in general, as well as the differences that characterize distinct cultures. The work investigates moral cognition at the cultural level as reflected in language, based on linguistic evidence from both English and Chinese and, to a limited extent, multimodal evidence from the corresponding cultures. The moral metaphor system is taken to consist of three major subsystems, referred to as "physical", "visual", and "spatial". These subsystems are clusters of conceptual metaphors, whose source concepts are from domains of embodied experiences in the physical world, and which are formulated in contrastive categories with bipolar values for the target concepts of moral and immoral. The study is characterized by two keywords: system and systematicity: The former refers to the fact that metaphors (conceptual and linguistic) are connected within networks, and the latter to the need for those metaphors to be studied in such networks.




The Moral Metaphor System


Book Description

This book investigates moral metaphors in English and Chinese, applying conceptual metaphor theory to a comparative study of the linguistic manifestation of the moral metaphor system rooted in the domains of bodily and physical experience. Ning Yu sheds light on the metaphorical nature of moral cognition and how it is systematically manifested in language, and explores the potential commonalities that define moral cognition in general, as well as the differences that characterize distinct cultures. The work investigates moral cognition at the cultural level as reflected in language, based on linguistic evidence from both English and Chinese and, to a limited extent, multimodal evidence from the corresponding cultures. The moral metaphor system is taken to consist of three major subsystems, referred to as physical, visual, and spatial. These subsystems are clusters of conceptual metaphors, whose source concepts are from domains of embodied experiences in the physical world, and which are formulated in contrastive categories with bipolar values for the target concepts of moral and immoral. The study is characterized by two keywords: system and systematicity: The former refers to the fact that metaphors (conceptual and linguistic) are connected within networks, and the latter to the need for those metaphors to be studied in such networks.




Moral Politics


Book Description

Lakoff takes a fresh look at how we think and talk about politics and shows that political and moral ideas develop in systematic ways from our models of ideal families. Arguing that conservatives have exploited the connection between morality, the famility and politics, while liberals have failed to recognize it, Lakoff expalins why the conservative moral position has not been effectively challenged.




Advancing Business Ethics Education


Book Description

This book features sixteen chapters written by distinguished scholars who collectively point to a roadmap for advancing business ethics education at a critical juncture in the history of corporate America. The editors frame the book with an introductory chapter that details a gold standard for delivering ethics in the business school curriculum that signals to students that ethics matters, provides an adequate counterbalance to the amoral subtext that dominates much of business education, remedies assessment problems associated with current accrediting standards, and prepares students for newly minted and fast-growing careers in ethics compliance, risk management, and corporate social responsibility. The chapters that follow lay out some challenges and opportunities that administrators and educators need to address in order to improve business ethics education and business school reputations in a post-Enron climate. Both traditional and experimental perspectives on delivering ethics in the curriculum are covered in conjunction with research that substantiates the potential for improving student ethics competencies after exposure to ethics coursework. Methods for incorporating ethics in various subjects, including accounting, corporate governance, environmentalism, global business, managerial decision making, and human resource management are also given as part of the roadmap for advancing business ethics education.




Culture, Rhetoric and the Vicissitudes of Life


Book Description

Inspired by the Rhetoric Culture Project, this volume focuses on the use of imagery, narrative, and cultural schemes to deal with predicaments that arise during the course of life. The contributors explore how people muster their resources to understand and deal with emergencies such as illness, displacement, or genocide. In dealing with such circumstances, people can develop new rhetorical forms and, in the process, establish new cultural resources for succeeding generations. Several of the contributions show how rhetorical cultural forms can themselves create emergencies. The contributors bring expertise from a variety of disciplines, including anthropology and communications studies, underlining the volume’s wider relevance as a reflection on the human condition.




Handbook of the Sociology of Morality


Book Description

Human beings necessarily understand their social worlds in moral terms, orienting their lives, relationships, and activities around socially-produced notions of right and wrong. Morality is sociologically understood as more than simply helping or harming others; it encompasses any way that individuals form understandings of what behaviors are better than others, what goals are most laudable, and what "proper" people believe, feel, and do. Morality involves the explicit and implicit sets of rules and shared understandings that keep human social groups intact. Morality includes both the "shoulds" and "should nots" of human activity, its proactive and inhibitive elements. At one time, sociologists were centrally concerned with morality, issues like social cohesion, values, the goals and norms that structure society, and the ways individuals get socialized to reproduce those concerns. In the last half-century, however, explicit interest in these topics has waned, and modern sociology has become uninterested in these matters and morality has become marginalized within the discipline. But a resurgence in the topic is happening in related disciplines – psychology, neurology, philosophy, and anthropology - and in the wider national discourse. Sociology has much to offer, but is not fully engaged in this conversation. Many scholars work on areas that would fall under the umbrella of a sociology of morality but do not self-identify in such a manner, nor orient their efforts toward conceptualizing what we know, and should know, along these dimensions. The Handbook of the Sociology of Morality fills a niche within sociology making explicit the shared concerns of scholars across the disciplines as they relate to an often-overlooked dimension of human social life. It is unique in social science as it would be the first systematic compilation of the wider social structural, cultural, cross-national, organizational, and interactional dimension of human moral (understood broadly) thought, feeling, and behavior.




Emerging Moral Vocabularies


Book Description

A central observation of the social sciences has been that the modern age is one of constant change. This change has resulted in the emergence of new moral and ethical claims and understandings, which author Brian M. Lowe refers to as "moral vocabularies." Lowe skillfully seeks to explain conditions under which certain moral vocabularies are more likely to gain acceptance in the wider host society. By focusing on the animal rights and tobacco control movements, this absorbing work explores the process of moralization and the fragmentary nature of the emergence of new forms of moral and ethical meanings within the wider host society. Emerging Moral Vocabularies challenges the broad assertion that Western post-industrial societies are inevitably becoming more individualistic and self-centered, and instead encourages scholars to examine emerging forms of moral and ethical meanings, which create new moral boundaries. Book jacket.




Metaphor, Morality, and the Spirit in Romans 8:1-17


Book Description

Engage compelling arguments that challenge prominent positions in Pauline studies In this innovative book, William E. W. Robinson takes the reader on a journey through Romans 8:1–17 using Conceptual Metaphor Theory and Conceptual Integration Theory. Robinson delineates the underlying cognitive metaphors, their structure, their function, what they mean, and how Paul’s audiences then and now are able to comprehend their meaning. He examines each metaphor in the light of relevant aspects of the Greco-Roman world and Paul’s Jewish background. Robinson contends that Paul portrays the Spirit as the principal agent in the religious-ethical life of believers. At the same time, his analysis demonstrates that the conceptual metaphors in Romans 8:1–17 convey the integral role of believers in ethical conduct. In the process, he addresses thorny theological issues such as whether Spirit and flesh signal an internal battle within believers or two conflicting ways of life. Finally, Robinson shows how this study is relevant to related Pauline passages and challenges scholars to incorporate these methods into their own investigation of biblical texts. Features: Sustained argument that sheds new light on how Paul communicates with his audiences Substantial contribution to current debates about central theological concepts Conceptual Metaphor Theory and Conceptual Integration Theory applied to the metaphors in Romans 8:1-17




Metaphor in Use


Book Description

Metaphor is a fascinating phenomenon, but it is also complex and multi-faceted, varying in how it is manifested in different modes of expression, languages, cultures, or time-scales. How then can we reliably identify metaphors in different contexts? How does the language or culture of speakers and hearers affect the way metaphors are produced or interpreted? Are the methods employed to explore metaphors in one context applicable in others? The sixteen chapters that make up this volume offer not only detailed studies of the situated use of metaphor in language, gesture, and visuals around the world – providing important insights into the different factors that produce variation – but also careful explication and discussion of the methodological issues that arise when researchers approach metaphor in diverse ‘real world’ contexts. The book constitutes an important contribution to applied metaphor studies, and will prove an invaluable resource for the novice and experienced metaphor researcher alike.




Metaphor and Analogy in the Sciences


Book Description

This collection of papers contains historical case studies, systematic contributions of a general nature, and applications to specific sciences. The bibliographies of the contributions contain references to all central items from the traditions that are relevant today. While providing access to contemporary views on the issue, the papers illustrate the wide variety of functions of metaphors and analogies, as well as the many connections between the study of some of these functions and other subjects and disciplines.