The PayPal Official Insider Guide to Internet Security


Book Description

Technology moves fast. So do criminals. Cyber attacks hit large and small merchants alike, phishers and fraudsters seem to be everywhere, and identity theft is prevalent. But this is not the end of the world, and you can’t afford to hide in the closet. Your customers are online, on their smartphones, and buying goods and services in a virtual market that’s growing at an amazing rate. You’ve got to ride this digital wave, but also make sure you don’t get wiped out by the bad guys. This guide helps you to choose strong passwords, install virus software on your computers, educate employees about phishing emails, and safeguard your customers’ personal information. This PayPal Press guide is to be your partner in anticrime, to share what we know about protecting your business and customers, and to help you grow and thrive.




The PayPal Official Insider Guide to Growing Your Business


Book Description

As a businessperson, you know that the online market presents a vast, largely untapped opportunity. But how do you go about making the most of that opportunity? Whether you're one of the many merchants already using PayPal--or thinking about becoming one--this book will show you how PayPal can help integrate services like credit card payments, subscription billing, online invoicing, and more to help grow your business and improve the bottom line. Both casual sellers and established business owners will learn how to use PayPal to: Assist customers--from accepting credit cards to allowing bank payments Manage money--from getting paid to helping you avoid fraud Apply reports--from assessing inventory to tracking profits Maximize growth--from expanding marketing to increasing sales PayPal has the tools and this book shares the skills you need to learn, apply, and grow your business.




The PayPal Official Insider Guide to Mobile Profits


Book Description

In "The PayPal Official Insider Guide to Mobile Profits," readers will learn about such topics as initiating PayPal Mobile merchant operations, creating and managing PayPal Mobile accounts, allowing mobile-based recurring payments, facilitating mobile consumer P2P exchanges, processing mobile credit card transactions, and much more.




The PayPal Official Insider Guide to Selling with Social Media


Book Description

This book demonstrates to sellers that social media is the ideal focus and PayPal is the best tool to grow profits in today's online marketplace. Key social media sales strategies, tactics, action plans, and real-world success stories for all kinds of sellers are presented, making it easier for sellers to choose the right solutions with PayPal. This book shows sellers how they can deploy PayPal payment tools, products, and services through their presence on social media. Sellers will see how to apply PayPal via custom apps, buttons, badges, widgets, and more. Sellers using PayPal can help buyers make transactions as part of their regular networking on posts, blogs, tweets, podcasts, videos, group-sites, and more. This book provides a PayPal playbook to help casual sellers and established business owners use social media to build better ongoing customer relationships and more profits online.




Research and Development in E-Business through Service-Oriented Solutions


Book Description

As businesses are continuously developing new services, procedures, and standards, electronic business has emerged into an important aspect of the science field by providing various applications through efficiently and rapidly processing information among business partners. Research and Development in E-Business through Service-Oriented Solutions highlights the main concepts of e-business as well as the advanced methods, technologies, and aspects that focus on technical support. This book is an essential reference source of professors, students, researchers, developers, and other industry experts in order to provide a vast amount of specialized knowledge sources for promoting e-business.




The Essential Guide to Home Computer Security


Book Description

For the non-technical home and small-office Internet user, this guide teaches "digital commonsense." Readers will learn easy-to-implement, cost-effective ways of protecting their children, finances, privacy, and data.




The Official Alibaba.com Success Guide


Book Description

The official guide to making a bundle buying and selling through Alibaba.com, the world's largest online B2B marketplace Alibaba.com is the world's leading global business-to-business online marketplace. People around the world use it every day to import and export products for big profits. But newcomers are often overwhelmed by the sheer number of products and the quantity of information available. The Official Alibaba.com Success Guide shows you how to ramp up your business or build an entirely new business, using the Alibaba.com brand and web site as your supplier. This practical guide provides simple answers for complex questions, from navigating the site, to finding products at the right price, to branding, and much more. Plus, the book includes best practices for importing, locating and vetting suppliers, and protecting yourself against online fraud. • An answer-packed guide for all your questions about doing business through Alibaba.com • Officially licensed and supported by Alibaba.com, this is the only guide you need • Includes inspirational profiles of people who have used Alibaba.com successfully to launch new businesses or revive old ones • The first and only step-by-step guide to using Alibaba.com effectively Alibaba.com gives you the opportunity to make real money online. Here, you'll find a wealth of inside information that will help you use Alibaba.com safely and profitably.




Ethical Hacking and Penetration Testing Guide


Book Description

Requiring no prior hacking experience, Ethical Hacking and Penetration Testing Guide supplies a complete introduction to the steps required to complete a penetration test, or ethical hack, from beginning to end. You will learn how to properly utilize and interpret the results of modern-day hacking tools, which are required to complete a penetration test. The book covers a wide range of tools, including Backtrack Linux, Google reconnaissance, MetaGooFil, dig, Nmap, Nessus, Metasploit, Fast Track Autopwn, Netcat, and Hacker Defender rootkit. Supplying a simple and clean explanation of how to effectively utilize these tools, it details a four-step methodology for conducting an effective penetration test or hack.Providing an accessible introduction to penetration testing and hacking, the book supplies you with a fundamental understanding of offensive security. After completing the book you will be prepared to take on in-depth and advanced topics in hacking and penetration testing. The book walks you through each of the steps and tools in a structured, orderly manner allowing you to understand how the output from each tool can be fully utilized in the subsequent phases of the penetration test. This process will allow you to clearly see how the various tools and phases relate to each other. An ideal resource for those who want to learn about ethical hacking but don‘t know where to start, this book will help take your hacking skills to the next level. The topics described in this book comply with international standards and with what is being taught in international certifications.




A Practical Guide to Security Assessments


Book Description

The modern dependence upon information technology and the corresponding information security regulations and requirements force companies to evaluate the security of their core business processes, mission critical data, and supporting IT environment. Combine this with a slowdown in IT spending resulting in justifications of every purchase, and security professionals are forced to scramble to find comprehensive and effective ways to assess their environment in order to discover and prioritize vulnerabilities, and to develop cost-effective solutions that show benefit to the business. A Practical Guide to Security Assessments is a process-focused approach that presents a structured methodology for conducting assessments. The key element of the methodology is an understanding of business goals and processes, and how security measures are aligned with business risks. The guide also emphasizes that resulting security recommendations should be cost-effective and commensurate with the security risk. The methodology described serves as a foundation for building and maintaining an information security program. In addition to the methodology, the book includes an Appendix that contains questionnaires that can be modified and used to conduct security assessments. This guide is for security professionals who can immediately apply the methodology on the job, and also benefits management who can use the methodology to better understand information security and identify areas for improvement.