The Political Speechwriter′s Companion


Book Description

Can you really learn to write speeches? The Political Speechwriter′s Companion guides students through a systematic "LAWS" approach (language, anecdote, wit, and support) that politicians can use to persuade their audiences into taking action. In the highly anticipated Second Edition, esteemed speechwriter and author Robert A. Lehrman has teamed up with one of the "go-to-guys" for political humor, Eric Schnure, to offer students an entertaining yet practical introduction to political speechwriting. This how-to guide explains how speakers can deliver: language the audience will understand and remember, anecdotes that make listeners laugh and cry, wit that pokes fun at opponents but also shows their own lighter side, and support in the way of statistics, examples, and testimony. Packed with annotated speeches from the most recent elections, technology tips, and interviews from speechwriting luminaries, this edition offers the most practical advice and strategies for a career in political communication.




The Political Speechwriter's Companion


Book Description

The Political Speechwriter's Companion: A Guide for Writers and Speakers guides students through a systematic “LAWS” approach (language, anecdote, wit, and support) that politicians can use to persuade their audiences into taking action. In the highly anticipated Second Edition, esteemed speechwriter and author Robert A. Lehrman has teamed up with one of the "go-to-guys" for political humor, Eric Schnure, to offer students an entertaining yet practical introduction to political speechwriting. This how-to guide explains how speakers can deliver: language the audience will understand and remember; anecdotes that make listeners laugh and cry; wit that pokes fun at opponents but also shows their own lighter side; and support in the way of statistics, examples, and testimony. Packed with annotated speeches from the most recent elections, technology tips, and interviews from speechwriting luminaries, this edition offers the most practical advice and strategies for a career in political communication.




The Political Speechwriter's Companion


Book Description

Other guides on public speaking focus on how to convey knowledge or understanding. While it is useful to master such informative speech, other goals and strategies are essential for a politician: publicity, for one. To communicate optimism, to rely on material written by others, to speak repeatedly, day in and day out. Above all, politicians need to persuade their audiences. They can use facts or appeal to values, but in the end, they must urge action. Politicians are advocates. Robert Lehrman, former speechwriter for Vice President Al Gore, offers both speakers and writers the LAWS of political speech. He explains how speakers can deliver: • Language the audience will understand and remember, • Anecdotes that make listeners laugh and cry, • Wit that pokes fun at opponents but also shows their own lighter side, and • Support in the way of statistics, examples, and testimony. With how-to guidance in each chapter—including annotated speeches—Lehrman shows how to apply the LAWS at every step, even providing an entire chapter on delivery. Lehrman also opens up his Rolodex to readers, interviewing speechwriting luminaries who offer up their best advice in a “Behind the Scenes” feature. “As Delivered” boxes point to Web links for watching notable speeches, while a handy “Speechwriter’s Checklist” concludes every chapter.




White House Ghosts


Book Description

In White House Ghosts, veteran Washington reporter Robert Schlesinger opens a fresh and revealing window on the modern presidency from FDR to George W. Bush. This is the first book to examine a crucial and often hidden role played by the men and women who help presidents find the words they hope will define their places in history. Drawing on scores of interviews with White House scribes and on extensive archival research, Schlesinger weaves intimate, amusing, compelling stories that provide surprising insights into the personalities, quirks, egos, ambitions, and humor of these presidents as well as how well or not they understood the bully pulpit. White House Ghosts traces the evolution of the presidential speechwriter's job from Raymond Moley under FDR through such luminaries as Ted Sorensen and Arthur Schlesinger, Jr., under JFK, Jack Valenti and Richard Goodwin under LBJ, William Safire and Pat Buchanan under Nixon, Hendrik Hertzberg and James Fallows under Carter, and Peggy Noonan under Reagan, to the "Troika" of Michael Gerson, John McConnell, and Matthew Scully under George W. Bush. White House Ghosts tells the fascinating inside stories behind some of the most iconic presidential phrases: the first inaugural of FDR ("the only thing we have to fear is fear itself ") and JFK ("ask not what your country can do for you -- ask what you can do for your country"), Richard Nixon's "I am not a crook" and Ronald Reagan's "tear down this wall" speeches, Bill Clinton's ending "the era of big government" State of the Union, and George W. Bush's post-9/11 declaration that "whether we bring our enemies to justice or bring justice to our enemies, justice will be done" -- and dozens of other noteworthy speeches. The book also addresses crucial questions surrounding the complex relationship between speechwriter and speechgiver, such as who actually crafted the most memorable phrases, who deserves credit for them, and who has claimed it. Schlesinger tells the story of the modern American presidency through this unique prism -- how our chief executives developed their very different rhetorical styles and how well they grasped the rewards of reaching out to the country. White House Ghosts is dramatic, funny, gripping, surprising, serious -- and always entertaining.




Undelivered


Book Description

A fascinating insight into notable speeches that were never delivered, showing what could have been if history had gone down a different path For almost every delivered speech, there exists an undelivered opposite. These "second speeches" provide alternative histories of what could have been if not for schedule changes, changes of heart, or momentous turns of events. In Undelivered, political speechwriter Jeff Nussbaum presents the most notable speeches the public never heard, from Dwight Eisenhower’s apology for a D-Day failure to Richard Nixon’s refusal to resign the presidency, and even Hillary Clinton’s acceptance for a 2016 victory—the latter never seen until now. Examining the content of these speeches and the context of the historic moments that almost came to be, Nussbaum considers not only what they tell us about the past but also what they can inform us about our present.




Lend Me Your Ears


Book Description

William Safire's invaluable and immensely entertaining Lend Me Your Ears established itself instantly as a classic treasury of the greatest speeches in human history. Selected with the instincts of a great speechwriter and language maven, arranged by theme and occasion, each deftly introduced and placed in context, the more than two hundred speeches in this compilation demonstrate the enduring power of human eloquence to inspire, to uplift, and to motivate. For this expanded edition Safire has selected more than twenty new speeches by such figures as President Bill Clinton, Senator Robert Dole, General Colin Powell, Microsoft's Bill Gates, the Dalai Lama, Edward R. Murrow, Alistair Cooke, the Buddha, and the late Israeli Prime Minister Yitzhak Rabin. They prove that even in a digital age the most forceful medium of communication is still the human voice speaking directly to the mind, heart, and soul.




Writing Great Speeches


Book Description

A guide to writing an outstanding speech offers tips on communicating effectively, including how to build credibility, organize a speech, use rhythm and style, and create a powerful ending.




The Penguin Book of Modern Speeches


Book Description

Whether it was Churchill rousing the British to take up arms or the dream of Martin Luther King, Fidel Castro inspiring the Cuban revolution or Barack Obama on Selma and the meaning of America, speeches have profoundly influenced the way we see ourselves and society. Gathered here are some of the most extraordinary and memorable speeches of the last century. Some are well known, others less so, but all helped form the world we now inhabit. 'Time and again, MacArthur satisfies the reader's expectations. They are all here: Lloyd George's fit country for heroes, Woodrow Wilson's world made safe for democracy, Enoch Powell's River Tiber foaming with much blood' The Times Literary Supplement 'It would be hard to do better than MacArthur's selection, which is a tribute to the breadth of his knowledge' The Times




Political Advertising in the United States


Book Description

Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how 'big data' has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising.




How Not to Write: The Essential Misrules of Grammar


Book Description

These fifty humorous misrules of grammar will open the eyes of writers of all levels to fine style. How Not to Write is a wickedly witty book about grammar, usage, and style. William Safire, the author of the New York Times Magazine column "On Language," homes in on the "essential misrules of grammar," those mistakes that call attention to the major rules and regulations of writing. He tells you the correct way to write and then tells you when it is all right to break the rules. In this lighthearted guide, he chooses the most common and perplexing concerns of writers new and old. Each mini-chapter starts by stating a misrule like "Don't use Capital letters without good REASON." Safire then follows up with solid and entertaining advice on language, grammar, and life. He covers a vast territory from capitalization, split infinitives (it turns out you can split one if done meaningfully), run-on sentences, and semi-colons to contractions, the double negative, dangling participles, and even onomatopoeia. Originally published under the title Fumblerules.