Author : J. van Rensburg
Publisher : McGraw Hill
Page : 647 pages
File Size : 40,78 MB
Release : 2015-03-16
Category : Business & Economics
ISBN : 0077169689
EBOOK: Economics, South African Edition
Author : Joanna Penn
Publisher : The Creative Penn
Page : 208 pages
File Size : 18,71 MB
Release : 2020-03-06
Category : Language Arts & Disciplines
ISBN : 1913321207
Do you want to create, publish and market your audiobooks? Are you ready to use podcasting to grow your author brand and reach more readers with your books? Audiobooks are the fastest-growing segment in publishing with double-digit growth in markets across the world. Podcasting has gone mainstream with listeners consuming audio on mobile phones and in-car devices, as well as through smart speakers. Advancements in voice technology continue to expand possibilities for audio creation and marketing. With such rapid growth in opportunity, how can you position your books in an increasingly voice-first world? I've been podcasting for over a decade as well as narrating and producing my own audiobooks since 2014. I'm an avid consumer of audio content and I'm also experimenting with AI voice technologies. In this book, I'll share everything I know so you can position your books and your author brand for the next shift in reader behavior. You will discover: - Introduction - Why audio and why now? - The audio first ecosystem - The audio mindset PART 1: Audiobooks - Types of audiobooks - Writing, adapting and editing your work for audio - Intellectual property considerations for audiobooks - Your options for audiobook publishing and licensing - How to find and work with a professional narrator - Reasons to narrate your own audiobook - Audiobook narration tips - Recording studio options - Audiobook recording, editing, and production - How to self-publish an audiobook - How long does an audiobook take to produce? - How do audiobook readers discover audiobooks? - How to market audiobooks - The money side of audiobooks PART 2: Podcasting - Why podcasting is important for authors - The difference between audiobooks and podcasting - Types of podcasts - How to research and pitch podcasters - How to be a great podcast guest - Should you start your own podcast? - Podcast prerequisites - Intellectual property considerations for podcasting - Podcasting equipment and software - Podcast structure - How to be a great podcast host - Podcast distribution - Show notes and transcripts - Collaboration and freelancers - Podcast workflow and tools - How to launch a podcast - How to market a podcast - Repurpose your content - The money side of podcasting PART 3: Voice Technologies - Overview of voice technologies - Speech to text: dictation - Text to speech - Voice assistants, smart speakers and devices - Artificial Intelligence (AI) and the future of voice
Author : Gerd Leonhard
Publisher : Lulu.com
Page : 174 pages
File Size : 42,20 MB
Release : 2010-05-06
Category : Business & Economics
ISBN : 0557224543
Futurist and Thought-Leader Gerd Leonhard (www.mediafuturist.com) shares his thoughts on the Future of Content, Media and Business. 'Friction is Fiction' presents a constantly updated compilation of Gerd's best essays, writings and most popular blog posts. The central meme is that the Internet has completely disrupted the traditional notion of generating higher income by simply taking advantage of possible friction points and hurdles within transactions or business processes, i.e. by controlling the 'people formerly known as consumers'. The Future is all about winning the trust, and turning attention into revenues.This is the low-cost, black & white version of the book - if you want the full-color version please go to http://gerd.fm/cmrfB1
Author : Brickley
Publisher : McGraw Hill
Page : 836 pages
File Size : 15,45 MB
Release : 2015-05-16
Category : Business & Economics
ISBN : 0077175301
Ebook: Managerial Economics and Organizational Architecture
Author : Scott A. MacMillan
Publisher : Grammar Factory Publishing
Page : 384 pages
File Size : 14,70 MB
Release : 2020-10-06
Category : Language Arts & Disciplines
ISBN : 1989737013
Small business owners are struggling to stand out in authority-driven fields. They’re losing deals to the competition, getting ignored by the media, and missing out on partnerships that could change the trajectory of their business. Increasingly, entrepreneurs realize that authorship can help by building authority, generating quality leads, and providing IP that lets them efficiently scale their business. But most aren’t confident in their ability to become an author…until now. In Entrepreneur to Author, you’ll learn: The secret to a book strategy that’s in lock-step with your business strategy How to efficiently plan, write, test, and refine a high-quality manuscript so you can tend to your business, family, and personal priorities The ins and outs of getting your book published, including publishing models, costs, book formats, and distribution channels The foundational strategy for building authority and the three monetization strategies you can use to grow your business with your book Using analytical, business-minded concepts, you’ll gain confidence in your ability to become an outstanding first-time author, and in your book’s ability to build your authority and grow your business in a way that scales up without burning you out. If you're an ambitious entrepreneur, business leader, or subject-matter expert whose business success depends on your personal authority and professional credibility, then Entrepreneur to Author is your strategy guide to building authority and growing your business through writing and publishing.
Author : Brian Williams
Publisher : McGraw Hill
Page : 606 pages
File Size : 21,98 MB
Release : 2012-03-16
Category : Computers
ISBN : 0077143655
EBOOK: Using Information Technology Complete Edition
Author : Avril Sabine
Publisher : Cracked Acorn Productions
Page : 89 pages
File Size : 49,18 MB
Release : 2024-05-31
Category : Design
ISBN : 1923031147
Genre: Nonfiction (How To) Make your writing dreams become achievable goals. Just finished writing your book? Have no idea what to do next? This book will guide you through the steps to take your manuscript from rough draft to published in the online stores of your choice while helping you avoid some of the many pitfalls. Keywords: indie publishing, self publishing books, how to publish your book.
Author : Hans-Peter Oswald
Publisher : Lulu.com
Page : 343 pages
File Size : 43,26 MB
Release : 2008-05-01
Category : Computers
ISBN : 1409200647
This book shows you 1000 ways to seduce your website's visitor: Make visitors to buyers. Better: Make customers to friends. It explains how to become a successful seller by viral marketing at the web.
Author : Jane Evershed
Publisher : McGraw-Hill Education (UK)
Page : 135 pages
File Size : 17,18 MB
Release : 2010-10-16
Category : Education
ISBN : 033523948X
Constantly evolving, Information Technology (IT) is entwined with everyday life, affecting industry, education, security, the environment, the global economy and culture. IT teachers need to balance students' understanding of IT's role within society alongside developing the skills required to design and deliver successful IT projects. Through case studies and reflective activities drawn from a range of environments, the authors share successful teaching and learning strategies from IT teachers and industry practitioners. This book also presents strategies for delivery and assessment, as well as reviewing functional and key skills, such as communications, team working and problem solving. It also helps teachers differentiate between the many IT qualifications. This text supports trainee and experienced teachers in developing exciting and engaging IT programmes for pupils 14+ whether they are learning in schools, adult and community education or colleges.
Author : Angus Phillips
Publisher : Routledge
Page : 421 pages
File Size : 21,67 MB
Release : 2019-08-09
Category : Language Arts & Disciplines
ISBN : 1351265717
Now fully revised and updated for its sixth edition, Inside Book Publishing is the classic introduction to the book publishing industry. Giles Clark and Angus Phillips offer authoritative coverage of all sectors of the industry, from commercial fiction and non-fiction to educational publishing and academic journals. They reveal how publishers continue to adapt to a fast-changing and highly interconnected world, in which printed books have proved resilient alongside ebooks and the growth of audio. Major themes are explored, including the development of digital products and the use of social media in book marketing, as well as those that affect publishers’ businesses, such as the rise of internet retailing; rental models for student textbooks; and open access, where academic content is free to the user. Case studies from industry experts give fascinating perspectives on topics such as crowdfunding, self-publishing and how authors can market themselves. The book provides excellent overviews of the main aspects of the publishing process: commissioning authors, product development, design and production, marketing, sales and distribution. As a manual for those in the profession and a guide for the potential publishers of the future, Inside Book Publishing remains a seminal work for anyone with an interest in the industry. It will also be of interest to authors seeking an insider’s view of this exciting industry.
