The Process and Effects of mass communication
Author : Wilbur Schramm
Publisher :
Page : 602 pages
File Size : 48,66 MB
Release : 1965
Category :
ISBN :
Author : Wilbur Schramm
Publisher :
Page : 602 pages
File Size : 48,66 MB
Release : 1965
Category :
ISBN :
Author : Wilbur Schramm
Publisher : Urbana : University of Illinois Press
Page : 1028 pages
File Size : 16,41 MB
Release : 1971
Category : Social Science
ISBN :
Media as communication institutions;Mass media as social systems; The structure and function of communication in society; The medium is the message; From news-gathering to news-making; A flood of pseudo-events; The negro and the news: A case study.
Author : Robin L. Nabi
Publisher : SAGE
Page : 657 pages
File Size : 21,89 MB
Release : 2009-09-11
Category : Language Arts & Disciplines
ISBN : 1412959969
Part III emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application contexts.
Author : Melvin L. DeFleur
Publisher : Routledge
Page : 609 pages
File Size : 39,44 MB
Release : 2016-01-08
Category : Language Arts & Disciplines
ISBN : 1317346572
Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.
Author : Joseph T. Klapper
Publisher :
Page : 302 pages
File Size : 21,73 MB
Release : 1960
Category :
ISBN :
Author : Arthur Asa Berger
Publisher : SAGE
Page : 226 pages
File Size : 49,88 MB
Release : 1995-07-05
Category : Language Arts & Disciplines
ISBN : 9780803973572
'Solid and elegantly written introduction to its subject, up to speed with the current movements in the field, this is an excellent textbook for first-year students. The layout is well-conceived, and interspersed with Berger's own whimsical cartoons' - Sight and Sound
Author : John Durham Peters
Publisher : Rowman & Littlefield
Page : 556 pages
File Size : 32,14 MB
Release : 2004
Category : Language Arts & Disciplines
ISBN : 9780742528390
This anthology of hard-to-find primary documents provides a solid overview of the foundations of American media studies. Focusing on mass communication and society and how this research fits into larger patterns of social thought, this valuable collection features key texts covering the media studies traditions of the Chicago school, the effects tradition, the critical theory of the Frankfurt school, and mass society theory. Where possible, articles are reproduced in their entirety to preserve the historical flavor and texture of the original works. Topics include popular theater, yellow journalism, cinema, books, public relations, political and military propaganda, advertising, opinion polling, photography, the avant-garde, popular magazines, comics, the urban press, radio drama, soap opera, popular music, and television drama and news. This text is ideal for upper-level courses in mass communication and media theory, media and society, mass communication effects, and mass media history.
Author : C. I. Hovland
Publisher : Princeton University Press
Page : 357 pages
File Size : 30,61 MB
Release : 2017-03-14
Category : Philosophy
ISBN : 1400886805
Volume III in the series Studies in Social Psychology in World War II. The Army proved to be a worldwide laboratory for film research and research on other means of getting across both technical information and indoctrination. Findings are of direct importance to film-makers, educators. Originally published in 1971. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
Author : Denis McQuail
Publisher : SAGE
Page : 628 pages
File Size : 12,91 MB
Release : 2005-05-20
Category : Language Arts & Disciplines
ISBN : 9781412903714
This fully revised and updated edition provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication.
Author : W. James Potter
Publisher : SAGE
Page : 401 pages
File Size : 40,43 MB
Release : 2012-01-03
Category : Language Arts & Disciplines
ISBN : 1412964695
"Media Effects offers students an in-depth examination of the media's constant influence on individuals and society. W. James Potter frames media's effects in two templates: influence on individuals and influence on larger social structures and institutions. By positioning the different types of effects in the forefront, Potter helps students understand the full range of media effects, how they manifest themselves, and the factors that that are likely to bring these effects into being. Throughout the book, Potter encourages students to analyze their own experiences by searching for evidence of these effects in their own lives, making the content meaningful on a personal level." -- Provided by publisher.