Sales Promotion


Book Description










Technology-Based Health Promotion


Book Description

This is the first textbook of its kind to offer students an introduction to best practices for using technology in health promotion programs. Integrating detailed case studies and interactive skill-building exercises throughout, this succinct and practical text teaches students to identify the most appropriate technology to meet their goals.










The New Production of Knowledge


Book Description

In this provocative and broad-ranging work, the authors argue that the ways in which knowledge - scientific, social and cultural - is produced are undergoing fundamental changes at the end of the twentieth century. They claim that these changes mark a distinct shift into a new mode of knowledge production which is replacing or reforming established institutions, disciplines, practices and policies. Identifying features of the new mode of knowledge production - reflexivity, transdisciplinarity, heterogeneity - the authors show how these features connect with the changing role of knowledge in social relations. While the knowledge produced by research and development in science and technology is accorded central concern, the







A Local Assessment Toolkit to Promote Deeper Learning


Book Description

For years, educators have turned to the Hess Cognitive Rigor Matrices (CRM) when it comes to assessment. Now for the first time, the modules are packaged into one resource to help teachers evaluate the quality and premise of their current assessment system.




Organizational Learning


Book Description

Reshapes the way teachers and administrators think about people, practices, and policies... This innovative book about organizational learning in K–12 settings reshapes the way teachers and administrators think about people, practices, and policies while providing a compelling roadmap for transformation from within today′s school systems. Key Features: Six interrelated conditions support organizational learning: prioritizing learning, fostering inquiry, facilitating the dissemination of knowledge, practicing democratic principles, attending to human relationships, and providing for members′ self-fulfillment. An on-going case study connects everyday practices in school systems to a holistic framework that helps practitioners understand how their thinking and behaviors influence learning, work environments, collegial interactions, decision making, and innovation. Numerous practical examples bring complex theoretical concepts to life, while a series of essential questions, activities for getting started, and reflective journal prompts allow practitioners to apply content and ideas to their own settings