The Red Market


Book Description

“An unforgettable nonfiction thriller, expertly reported….A tremendously revealing and twisted ride, where life and death are now mere cold cash commodities.” —Michael Largo, author of Final Exits Award-winning investigative journalist and contributing Wired editor Scott Carney leads readers on a breathtaking journey through the macabre underworld of the global body bazaar, where organs, bones, and even live people are bought and sold on The Red Market. As gripping as CSI and as eye-opening as Mary Roach’s Stiff, Carney’s The Red Market sheds a blazing new light on the disturbing, billion-dollar business of trading in human body parts, bodies, and child trafficking, raising issues and exposing corruptions almost too bizarre and shocking to imagine.




The Red Market


Book Description

I am Caesar. Broken and conflicted. I am a man who gives false goodness to those who crave it. I provide solace to the ones who beg to be saved, giving them the goodbyes they want. But, my quiet little world is about to be shattered by the whispers from heaven and hell.I am Mateo. Unlovable and unworthy. I am the boy everyone runs from. I keep love close to me in little jars of perfection, reminding me of a thousand goodbyes I never had to say, because I left them before they could leave me.I am Svetlana. Dirty and Used. Birthed into brutality while still trying to comprehend my version of normal. I am an injured lamb, eaten by filthy wolves day after day. Just as salvation seems like it's within reach, a goodbye from this awful world is all that I wish for.




Black Markets


Book Description

In America, in direct response to indefinite delays on the national transplantation waitlists and an inadequate supply of organs, a growing number of terminally ill Americans are turning to international underground markets and coordinators or brokers for organs. Chinese inmates on death-row and the economically disadvantaged in India and Brazil are the often compromised co-participants in the private negotiation process, which occurs outside the legal process - or in the shadows of law. These individuals supply kidneys and other organs for Americans and other Westerners willing to shop and pay in the private process. This book contends that exclusive reliance on the present altruistic tissue and organ procurement processes in the United States is not only rife with problems, but also improvident. The author explores how the altruistic approach leads to a 'black market' of organs being harvested from Third World individuals as well as compelled donations from children and incompetent persons.




Red Ocean Traps (Harvard Business Review Classics)


Book Description

As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? World-renowned professors W. Chan Kim and Renee Mauborgne, the authors of the best-selling book Blue Ocean Strategy have spent over a decade exploring that question. They have seen that the trouble lies in managers' mental models--ingrained assumptions and theories about the way the world works. Though these models may work perfectly well in mature markets, they undermine executives' attempts to discover uncontested new spaces with ample potential (blue oceans) and keep companies firmly anchored in existing spaces where competition is bloody (red oceans). In this bound version of their bestselling Harvard Business Review classic article, they describe how to break free of these red ocean traps. To do that, managers need to: (1) Focus on attracting new customers, not pleasing current customers; (2) Worry less about segmentation and more about what different segments have in common; (3) Understand that market creation is not synonymous with either technological innovation or creative destruction; and (3) Stop focusing on premium versus low-cost strategies. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.




Last Best Gifts


Book Description

More than any other altruistic gesture, blood and organ donation exemplifies the true spirit of self-sacrifice. Donors literally give of themselves for no reward so that the life of an individual—often anonymous—may be spared. But as the demand for blood and organs has grown, the value of a system that depends solely on gifts has been called into question, and the possibility has surfaced that donors might be supplemented or replaced by paid suppliers. Last Best Gifts offers a fresh perspective on this ethical dilemma by examining the social organization of blood and organ donation in Europe and the United States. Gifts of blood and organs are not given everywhere in the same way or to the same extent—contrasts that allow Kieran Healy to uncover the pivotal role that institutions play in fashioning the contexts for donations. Procurement organizations, he shows, sustain altruism by providing opportunities to give and by producing public accounts of what giving means. In the end, Healy suggests, successful systems rest on the fairness of the exchange, rather than the purity of a donor’s altruism or the size of a financial incentive.




A Death on Diamond Mountain


Book Description

An investigative reporter explores an infamous case where an obsessive and unorthodox search for enlightenment went terribly wrong. When thirty-eight-year-old Ian Thorson died from dehydration and dysentery on a remote Arizona mountaintop in 2012, The New York Times reported the story under the headline: "Mysterious Buddhist Retreat in the Desert Ends in a Grisly Death." Scott Carney, a journalist and anthropologist who lived in India for six years, was struck by how Thorson’s death echoed other incidents that reflected the little-talked-about connection between intensive meditation and mental instability. Using these tragedies as a springboard, Carney explores how those who go to extremes to achieve divine revelations—and undertake it in illusory ways—can tangle with madness. He also delves into the unorthodox interpretation of Tibetan Buddhism that attracted Thorson and the bizarre teachings of its chief evangelists: Thorson’s wife, Lama Christie McNally, and her previous husband, Geshe Michael Roach, the supreme spiritual leader of Diamond Mountain University, where Thorson died. Carney unravels how the cultlike practices of McNally and Roach and the questionable circumstances surrounding Thorson’s death illuminate a uniquely American tendency to mix and match eastern religious traditions like LEGO pieces in a quest to reach an enlightened, perfected state, no matter the cost. Aided by Thorson’s private papers, along with cutting-edge neurological research that reveals the profound impact of intensive meditation on the brain and stories of miracles and black magic, sexualized rituals, and tantric rites from former Diamond Mountain acolytes, A Death on Diamond Mountain is a gripping work of investigative journalism that reveals how the path to enlightenment can be riddled with danger.




Performance


Book Description

When the tired joke of the zombie apocalypse clawed its way out of the subconscious and into terrifying reality, society's cultural obsession killed as many as it saved. After the chaos finally subsided, the apocalypse ended up unevenly distributed...just like everything else. The world is now more divided than ever: haves and have-nots, living and dead,The Recession and The Loss. It's a world ruled by the Red Market, where supernatural terrors born of nightmare join forces with the inexorable pressures of undying capitalism. Nickel, Bloom, Dono, and Bait, four strangers barely surviving in the shadow of the system, find their grim futures cut short as an undead terror shakes the foundations of their dystopian reality. As the Crash leaves them even more marginalized and dispossessed, they must join together as a crew of Takers, mercenary entrepreneurs risking their bodies and souls to trade between the monstrous wasteland and a civilization that abandoned them. Even as their shared trauma insists they find a new family in their co-workers, the market demands they profit from each other's suffering. Can the crew survive the snapping teeth of the hordes, the strangling hands of the market, and the madness inspired by their never-ending struggle against both? Performance is a novel set in the world of the Red Markets RPG by Hebanon Games. For more information, visit redmarketsrpg.com




R.E.D. Marketing


Book Description

Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success. In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method. It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple—marketing works in three very different ways: Relevance—Is it relevant to the marketplace? Ease—Is it easy to access and use? Distinction—Does it stand out from competition? By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.




The Red


Book Description

A Publishers Weekly Best Book of 2015 Reality TV and advanced technology make for high drama in this political thriller that combines the military action of Zero Dark Thirty with the classic science fiction of The Forever War. Lieutenant James Shelley, who has an uncanny knack for premeditating danger, leads a squad of advanced US Army military tasked with enforcing the peace around a conflict in sub-Saharan Africa. The squad members are linked wirelessly 24/7 to themselves and a central intelligence that guides them via drone relay—and unbeknownst to Shelley and his team, they are being recorded for a reality TV show. When an airstrike almost destroys their outpost, a plot begins to unravel that’s worthy of Crichton and Clancy’s best. The conflict soon involves rogue defense contractors, corrupt US politicians, and homegrown terrorists who possess nuclear bombs. Soon Shelley must accept that the helpful warnings in his head could be AI. But what is the cost of serving its agenda?




Into the Red


Book Description

Into the Red explores the emergence of a credit card market in post-Soviet Russia during the formative period from 1988 to 2007. In her analysis, Alya Guseva locates the dynamics of market building in the social structure, specifically the creative use of social networks. Until now, network scholars have overlooked the role that networks play in facilitating exchange in mass markets because they have exclusively focused on firm-to-firm or person-to-person ties. Into the Red demonstrates how networks that combine individuals and organizations help to build markets for mass consumption. The book is situated on the cutting edge of emerging interdisciplinary research, linking multiple layers of analysis with institutional evolution. Using an intricate framework, Guseva chronicles both the creation of a credit card market and the making of a mass consumer. These processes are placed in the context of the ongoing restructuring in postcommunist Russia and the expansion of Western markets and ideologies through the rest of the world.