The Roman Retail Revolution


Book Description

Tabernae were ubiquitous in all Roman cities, lining the busiest streets and dominating their most crowded intersections. This volume focuses on food and drink outlets in particular, combining analysis of both archaeological material and textual sources to offer a thorough investigation into the social and economic worlds of the Roman shop.




The Roman Retail Revolution


Book Description

Tabernae were ubiquitous in all Roman cities, lining the busiest streets and dominating their most crowded intersections in numbers far exceeding those of any other form of building. That they played a vital role in the operation of the city, and indeed in the very definition of urbanization in ancient Rome, is a point too often under-appreciated in Roman studies, and one which bears fruitful further exploration. The Roman Retail Revolution offers a thorough investigation into the social and economic worlds of the Roman shop, focusing on food and drink outlets in particular. Combining critical analysis of both archaeological material and textual sources, it challenges many of the conventional ideas about the place of retailing in the Roman city and unravels the historical development of tabernae to identify three major waves or revolutions in the shaping of retail landscapes. The volume is underpinned by two new and important bodies of evidence: the first generated from the University of Cincinnati's recent archaeological excavations into a Pompeian neighborhood of close to twenty shop-fronts, and the second resulting from a field-survey of the retail landscapes of more than a hundred cities from across the Roman world. The richness of this information, combined with the volume's interdisciplinary approach to the lives of the Roman sub-elite, results in a refreshingly original look at the history of retailing and urbanism in the Roman world.




Roman Retail Revolution


Book Description




The Roman Cultural Revolution


Book Description

This book places culture centre-stage in the investigation of the transformation of Rome from Republic to Empire. It is the first book to attempt to understand the so-called Roman Revolution as a cultural phenomenon. Instead of regarding cultural changes as dependent on political developments, the essays consider literary, artistic, and political changes as manifestations of a basic transformation of Roman culture. In Part I the international group of contributors discusses the changes in the cultural systems under the topics of authority, gender and sexuality, status and space in the city of Rome, and in Part II through specific texts and artifacts as they refract social, political, and economic changes. The essays draw on the latest methods in literary and cultural work to present a holistic approach to the Augustan Cultural Revolution.




Rome


Book Description

A major new history of the spectacular rise and fall of the ancient world's greatest empire




A Cultural History of Shopping in Antiquity


Book Description

A Cultural History of Shopping was a Library Journal Best in Reference selection for 2022. Covering the period from 500 BCE to 500 CE, this is the first book to address the cultural history of shoppers and shopping in antiquity. Evidence for the existence of shops has been found across many archaeological sites in Europe, North Africa, and the Middle East but the study of shops and retailing in antiquity is a relatively new subject. From Classical Greece through to the Late Roman Empire, shopping shifted from being a means to an end – a method of supplementing the family diet or providing material goods the household could not manufacture itself – to a form of experience where the processes of browsing and not purchasing became as important as buying. This dramatic transformation is a reflection of the changing material desires of these societies and their perspectives on the ways in which the fulfilment of those desires could be achieved. Recurring themes in this interdisciplinary volume include the lives of 'ordinary' people; the relationship between gender and shopping; the contrast between Greece and Rome; the attitudes towards shopkeepers; the placing of shops in the cityscape; and the zoning of particular crafts and products. A Cultural History of Shopping in Antiquity presents an overview of the period with themes addressing practices and processes; spaces and places; shoppers and identities; luxury and everyday; home and family; visual and literary representations; reputation, trust and credit; and governance, regulation and the state.




The Reputation of the Roman Merchant


Book Description

Roman merchants, artisans, and service providers faced substantial prejudice. Contemporary authors labeled them greedy, while the Roman on the street accused merchants of lying and cheating. Legally and socially, merchants were kept at arm’s length from respectable society. Yet merchants were common figures in daily life, populating densely packed cities and traveling around the Mediterranean. The Reputation of the Roman Merchant focuses on the strategies retailers, craftsmen, and many other workers used to succeed, examining how they developed good reputations despite the stigma associated with their work. In a novel approach, blending social and economic history, The Reputation of the Roman Merchant considers how reputation worked as an informal institution, establishing and reinforcing traditional Roman norms while lowering the cost of doing business for individual workers. From histories and novels to inscriptions and art, this volume identifies common reputation strategies, explores how points of pride and personal accomplishments were shared with others, and explains responses to merchant activities on the small-scale. The book concludes that merchants invested heavily in their reputations as a way to set themselves apart from common, negative stereotypes without admitting that there was anything shameful about the work they did.




Urban Space and Urban History in the Roman World


Book Description

This volume investigates how urban growth and prosperity transformed the cities of the Roman Mediterranean in the last centuries BCE and the fi rst centuries CE, integrating debates about Roman urban space with discourse on Roman urban history. The contributions explore how these cities developed landscapes full of civic memory and ritual, saw commercial priorities transforming the urban environment, and began to expand signifi cantly beyond their wall circuits. These interrelated developments not only changed how cities looked and could be experienced, but they also affected the functioning of the urban community and together contributed to keeping increasingly complex urban communities socially cohesive. By focusing on the transformation of urban landscapes in the Late Republican and Imperial periods, the volume adds a new, explicitly historical angle to current debates about urban space in Roman studies. Confronting archaeological and historical approaches, the volume presents developments in Italy, Africa, Greece, and Asia Minor, thus significantly broadening the geographical scope of the discussion and offering novel theoretical perspectives alongside well- documented, thematic case studies. Urban Space and Urban History in the Roman World will be of interest to anyone working on Roman urbanism or Roman history in the Late Republic and early Empire.




The Real Estate Market in the Roman World


Book Description

As it is today, the property market was a key and dynamic economic sector in Ancient Rome. Its study demands a deep understanding of Roman society, of the normative frameworks and the notions of wealth, value, identity and status that shaped individual and collective mentalities. This book takes a multisided insight into real estate as the subject of short- and long-term economic investments, of speculative businesses ventures, of power abuses and inequalities, of social aspirations, but also of essential housing needs. The volume discusses thoroughly relevant and new literary, legal, epigraphic, papyrological and archaeological evidence, and incorporates comparative historical perspectives and methodologies, including economic theory and current, critical sociological debates about the functioning of modern real estate markets and issues linked to its commodification and regulation. In pursuing this line of enquiry, the contributions that make up the book investigate the impact of ideas such as profit, risk, security and trust in transfers, management and use of residential houses, commercial buildings and productive estates in urban and rural contexts. The work further evaluates the legal responses to and the public enforcement strategies concerning such activities, the high mobility of fortunes and unstable property-rights that resulted from one-off but also structural, political, financial, economic and institutional crises that marked the history of the Roman Republic and Principate. This book aims to demonstrate the relevance of the study of pre-modern real estate markets today, and will be of significant interest to readers of economic history as well as Roman law, Roman archaeology, the history of urbanism and social history.




The Socio-Economics of Roman Storage


Book Description

In a pre-industrial world, storage could make or break farmers and empires alike. How did it shape the Roman empire? The Socio-Economics of Roman Storage cuts across the scales of farmer and state to trace the practical and moral reverberations of storage from villas in Italy to silos in Gaul, and from houses in Pompeii to warehouses in Ostia. Following on from the material turn, an abstract notion of 'surplus' makes way for an emphasis on storage's material transformations (e.g. wine fermenting; grain degrading; assemblages forming), which actively shuffle social relations and economic possibilities, and are a sensitive indicator of changing mentalities. This archaeological study tackles key topics, including the moral resonance of agricultural storage; storage as both a shared and a contested concern during and after conquest; the geography of knowledge in domestic settings; the supply of the metropolis of Rome; and the question of how empires scale up. It will be of interest to scholars and students of Roman archaeology and history, as well as anthropologists who study the links between the scales of farmer and state.