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The SAGE Handbook of International Marketing

Author : Masaaki Kotabe

Publisher : SAGE

Page : 570 pages

File Size : 33,7 MB

Release : 2009-01-30

Category : Business & Economics

ISBN : 1412934281

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Book Description

In an internationally minded and detailed analysis, the contributors seek to examine the state of the art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field. Looking at new research, formative and fundamental literature and the nature of strategic alliance and global strategy, this timely and comprehensive Handbook offers the reader a compelling examination of the central concerns of marketing for an international community.



The SAGE Handbook of Social Marketing

Author : Gerard Hastings

Publisher : SAGE

Page : 470 pages

File Size : 42,14 MB

Release : 2011-11-15

Category : Business & Economics

ISBN : 144625447X

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Book Description

For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: - examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; - discussing how these have been used in practice, emphasising emerging areas and recent innovations; and - setting the agenda for future research and development in the discipline. For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems.



The SAGE Handbook of Marketing Theory

Author : Pauline Maclaran

Publisher : SAGE

Page : 546 pages

File Size : 21,71 MB

Release : 2009-12-04

Category : Business & Economics

ISBN : 144620698X

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Book Description

Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.



The SAGE Handbook of Marketing Ethics

Author : Lynne Eagle

Publisher : SAGE

Page : 1019 pages

File Size : 47,73 MB

Release : 2020-10-05

Category : Business & Economics

ISBN : 1529738571

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Book Description

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections



The Handbook of Marketing Research

Author : Rajiv Grover

Publisher : SAGE

Page : 721 pages

File Size : 50,93 MB

Release : 2006-06-23

Category : Business & Economics

ISBN : 141290997X

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Book Description

The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.



The SAGE Handbook of Consumer Culture

Author : Olga Kravets

Publisher : SAGE

Page : 748 pages

File Size : 40,81 MB

Release : 2018-01-01

Category : Business & Economics

ISBN : 1473998778

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Book Description

The question of consumption emerged as a major focus of research and scholarship in the 1990s but the breadth and diversity of consumer culture has not been fully enough explored. The meanings of consumption, particularly in relation to lifestyle and identity, are of great importance to academic areas including business studies, sociology, cultural and media studies, psychology, geography and politics. The SAGE Handbook of Consumer Culture is a one-stop resource for scholars and students of consumption, where the key dimensions of consumer culture are critically discussed and articulated. The editors have organised contributions from a global and interdisciplinary team of scholars into six key sections: Part 1: Sociology of Consumption Part 2: Geographies of Consumer Culture Part 3: Consumer Culture Studies in Marketing Part 4: Consumer Culture in Media and Cultural Studies Part 5: Material Cultures of Consumption Part 6: The Politics of Consumer Culture



The SAGE Handbook of Social Media Marketing

Author : Annmarie Hanlon

Publisher : SAGE

Page : 542 pages

File Size : 34,39 MB

Release : 2022-06-16

Category : Business & Economics

ISBN : 1529784476

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Book Description

This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales.



The SAGE Handbook of International Marketing

Author : Masaaki Kotabe

Publisher : SAGE

Page : 569 pages

File Size : 32,11 MB

Release : 2009-01-05

Category : Business & Economics

ISBN : 1446206734

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Book Description

Over the past two decades; the nature of international marketing has faced huge change. Increasingly challenged with the unprecedented emergence of globally integrated, yet geographically scattered activities multinational marketing has had to respond accordingly. The SAGE Handbook of International Marketing brings together the fundamental questions and themes that have surfaced and promises to be an essential addition to the study of this critical subject area. In an internationally minded and detailed analysis, the contributors seek to examine the state of the art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field. Looking at new research, formative and fundamental literature and the nature of strategic alliance and global strategy, this timely and comprehensive handbook offers the reader a compelling examination of the central concerns of marketing for an international community.



Handbook of Marketing

Author : Barton A Weitz

Publisher : SAGE

Page : 618 pages

File Size : 23,42 MB

Release : 2006-08-11

Category : Business & Economics

ISBN : 9781412921206

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Book Description

The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.



The SAGE Handbook of International Higher Education

Author : Darla K. Deardorff

Publisher : SAGE Publications

Page : 553 pages

File Size : 35,62 MB

Release : 2012-08-20

Category : Education

ISBN : 1452262020

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Book Description

The SAGE Handbook of International Higher Education examines the internationalization of higher education from a marginal to a core dimension of higher education worldwide. This mainstreaming of internationalization is a fascinating phenomenon: new concepts, programs, providers, and methods of delivery are emerging; impressive national and regional scholarship programs have been established; radical reforms have been undertaken to make higher education globally competitive; and mobility of students and scholars has increased around the world. This groundbreaking handbook serves as a guide to internationalization of higher education and offers new strategies for its further development and expansion in the years to come. With a decidedly global approach, this volume brings together leading experts from around the world to illustrate the increasing importance of internationalization. The text encompasses the diversity and breadth of internationalization of higher education in all its thematic facets and regional impacts.