Author : Jay G. Foonberg
Publisher : American Bar Association
Page : 258 pages
File Size : 41,55 MB
Release : 1984
Category : Law offices
ISBN : 9780897071307
A classic ABA bestseller, you'll find over 100 chapters packed with techniques for getting started.
Author : David Bitton
Publisher :
Page : 262 pages
File Size : 39,66 MB
Release : 2018-02-20
Category :
ISBN : 9781985211285
In this definitive guide to starting, marketing and growing your law firm, you'll receive key insights from leading experts in the legal industry today. Inside you'll discover 11 steps to launch a successful law firm, how to get website leads on autopilot, online advertising secrets from the pros, how to build and market your website, business development for legal rainmakers, how to dominate social media overnight, and much more.
Author : Mike Morse
Publisher : Lioncrest Publishing
Page : 222 pages
File Size : 44,43 MB
Release : 2020-06-23
Category :
ISBN : 9781544508535
Skilled lawyers who open their own firms can quickly find their dream career turning into a nightmare. When the firm doesn't grow as fast as you expected, the money doesn't come like you'd hoped despite working long hours, and your less-capable peers are passing you by, it can be demoralizing and deeply frustrating. Mike Morse has been there. The change he made that transformed both his personal life and his professional future was running his law firm like a business. Now, along with John Nachazel, Mike has written the book he wishes he had twenty years ago. In Fireproof, the duo lay out a roadmap of business principles to help you sort out what's missing from your firm. By running your firm like a business, you are free to work in your sweet spot, doing what you love to do every day. You'll attract more clients, make more money, and enjoy newfound freedom. As your firm grows, you'll enjoy peace of mind knowing it'll bring more profitability-not more problems.
Author : Gorick Ng
Publisher : Harvard Business Press
Page : 194 pages
File Size : 30,77 MB
Release : 2021-04-27
Category : Business & Economics
ISBN : 1647820456
Named one of 10 Best New Management Books for 2022 by Thinkers50 A Wall Street Journal Bestseller "...this guide provides readers with much more than just early careers advice; it can help everyone from interns to CEOs." — a Financial Times top title You've landed a job. Now what? No one tells you how to navigate your first day in a new role. No one tells you how to take ownership, manage expectations, or handle workplace politics. No one tells you how to get promoted. The answers to these professional unknowns lie in the unspoken rules—the certain ways of doing things that managers expect but don't explain and that top performers do but don't realize. The problem is, these rules aren't taught in school. Instead, they get passed down over dinner or from mentor to mentee, making for an unlevel playing field, with the insiders getting ahead and the outsiders stumbling along through trial and error. Until now. In this practical guide, Gorick Ng, a first-generation college student and Harvard career adviser, demystifies the unspoken rules of work. Ng distills the wisdom he has gathered from over five hundred interviews with professionals across industries and job types about the biggest mistakes people make at work. Loaded with frameworks, checklists, and talking points, the book provides concrete strategies you can apply immediately to your own situation and will help you navigate inevitable questions, such as: How do I manage my time in the face of conflicting priorities? How do I build relationships when I’m working remotely? How do I ask for help without looking incompetent or lazy? The Unspoken Rules is the only book you need to perform your best, stand out from your peers, and set yourself up for a fulfilling career.
Author : Jan Roos
Publisher : Createspace Independent Publishing Platform
Page : 0 pages
File Size : 16,73 MB
Release : 2017-02-13
Category :
ISBN : 9781543110081
Do you know where your next client is coming from? What about your first client next month? You could spend years and tens of thousands of dollars trying out every marketing channel that screams for your attention. But if you know where to look there is a client 'vending machine' that some of the top practices have been using in the most competitive markets in the country. It even works for small and solo practices with a few hundred dollars to spend! It's called PPC lead generation and it combines the power of search advertising, conversion rate optimization and analytics to create a client generating machine that can work for you every day to win the clients looking for your services. This is NOT another marketing book showing you how to make a feel good game plan. Inside you'll learn: -The exact steps to set up your own PPC lead generation system that brings clients looking for YOU directly to your phone or inbox -The tools and platforms big law firms and the pros use -The pitfalls to avoid that leave some firms penniless in the dust Harness the power of PPC lead generation to take control of your practice's growth today.
Author : Shoshana Zuboff
Publisher : PublicAffairs
Page : 683 pages
File Size : 40,25 MB
Release : 2019-01-15
Category : Business & Economics
ISBN : 1610395700
The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior. In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth. Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification." The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit -- at the expense of democracy, freedom, and our human future. With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future -- if we let it.
Author : Lindsey Pollak
Publisher : HarperBusiness
Page : 0 pages
File Size : 26,28 MB
Release : 2012-01-31
Category : Business & Economics
ISBN : 9780062069276
Get Ready for the Real World How do you get a job without experience and get experience without a job? It’s the question virtually every college student or recent graduate faces. Now newly revised and updated, Lindsey Pollak’s Getting from College to Career is the definitive guide to building the experience, skills, and confidence you need to succeed in the job search, offering action-oriented tips and strategies ranging from the simple to the expert. Learn how to: Get the best tools for career prep and job hunting E-mail like a professional Go global Practice the eight essentials of internship achievement Perform five minutes of stand-up Overprepare for interviews Persist without being a pest Getting from College to Career gives you the essential information and guidance you need to get your foot in the door of the real world. Don’t start your first job search without it!
Author : John H. Fisher
Publisher : Advantage Media Group
Page : 512 pages
File Size : 34,52 MB
Release : 2019-08-06
Category :
ISBN : 9781599328645
They never told you this in law school. Out of a hundred new lawyers in prestigious, high-profile law firms: Two will have a long-term career at the firm, ninety-eight of you will (sooner or later) be shown the door. There's an overwhelming chance you will become another statistic and one day you'll be on your own with no law firm to provide security, a paycheck, or even a desk. If you don't know how to manage and grow a law firm, you will be lost in a sea of lawyers. You will be desperate for any clients you can get and have no idea how to manage a sta or hire a team of superstar employees. This book was written for you. Most books about law firm management and marketing are motivational with little practical advice. But when you have your own law practice and are just trying to survive, you don't need motivation--you need to know what to do ... right now. This book was written to fill that gap--the gap between theory and practice. The gap that law schools ignore, the gap that many lawyers ignore. Take small, baby steps to implement these principles, and with some time, consistent application, and a heavy dose of courage, you will be on the way to building the law firm of your dreams.
Author : Deborah Brightman Farone
Publisher :
Page : 208 pages
File Size : 29,8 MB
Release : 2019
Category : Law
ISBN : 9781402431166
Best Practices in Law Firm Business Development and Marketing is a unique resource for law firm leaders, practicing attorneys, legal marketers, consultants, and educators who want to uncover the best marketing practices in the legal profession. Find out how the most successful law firm leaders are creating and developing firm cultures to encourage business development, and how smaller firms and single practitioners are executing on marketing plans to make an impact.This book uncovers the best practices in the wide arena of legal marketing and covers topics including: the most successful ways to create long-term relationships with clientshow personalities, leadership, and collaboration contribute to a firm's culture and brandwhat characteristics management should look for when hiring a CMOhow compensation, firm culture, training, and coaching can support and incentivize business developmentsteps to take to build an individual reputation and brand, including the use of press, speaking engagements, and social mediathe essential approach to support women lawyers with business development -- including ideas on networking, mentorship versus sponsorship, and authenticity in marketing how new technologies are being applied to deliver better service, attract clients, and generate businessthe important role of legal operations, the procurement professional, and legal process outsourcingpractical methods for evaluating AI solutions to business needs such as billing, e-discovery, and technology-assisted reviewCulled from scores of interviews with law firm leaders, chief marketing officers, and legal innovation visionaries, Best Practices provides actionable advice and real-world thinking. Each chapter is filled with information that can be scaled to apply to a single-person law practice as well as a large international law firm. In addition, the book features special "Think Pieces" from some of the nation's leading experts in legal marketing.
Author : David Taber
Publisher : Pearson Education
Page : 950 pages
File Size : 14,44 MB
Release : 2009-05-05
Category : Computers
ISBN : 0131366106
Drive Better Productivity and Increase Saleswith Salesforce.com–Starting Now Discover Real-World Best Practices—Without Paying Expensive Consultants You’re investing in Salesforce.com for one reason: to drive major performance improvements across your entire organization. Salesforce.com® Secrets of Success will help you do just that. Drawing on his experience with dozens of deployments, author David Taber offers expert guidance on every aspect of Salesforce.com deployment, with results-focused best practices for every area of the organization touched by Salesforce.com, including sales, marketing, customer service, finance, legal, and IT. This is information you’d otherwise have to pay a consultant $300/hour to get...information you won’t find in any other book! Taber walks you through developing a comprehensive and effective implementation strategy, followed by tactics and specifics to overcome every challenge you face, including internal politics. Through this book and its companion Web site, www.SFDC-secrets.com, Taber provides questionnaires, step-by-step guides, and extensive resources–all part of the Revenue Overdrive™ system that gives your organization maximum results from Salesforce.com. Achieve higher end-customer satisfaction and dramatic sales productivity gains Use the SFA Maturity Model™ to assess readiness, fill gaps, and gain early, deep user adoption Overcome “people, product, and process” pitfalls that can limit the value of Salesforce.com Learn which tools, add-ons, features, and extensions are right for your implementation This book’s start-to-finish roadmap for success can be used by companies of all sizes in all industries–with specific chapters for executives, team leaders, implementation team members, developers, and users throughout the business.
