The Sponsorship Handbook


Book Description

The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented, with metrics that enable data-based accountability rather than hearsay. "Everyone in the sponsorship industry, from the biggest events and properties to the smallest, are benefitting from the increasing knowledge, data availability, metrics and professionalism in using sponsorship. The Sponsorship Handbook is a part of that process which we hope will bring future success and proven sound results to all in the complex and exciting world of sponsorship." —Luis Vicente, Head of Partnerships, Manchester City Football Club "An indispensable reference for any marketer who is keen to build his/her brand using sponsorship; the new ascending way to empower brands." —Faisal Al-Dail, Saudi Post




The Sponsorship Seeker's Toolkit, Fourth Edition


Book Description

THE "BIBLE OF SPONSORSHIP"--UPDATED WITH NEW SOCIAL MEDIA AND OTHER DIGITAL STRATEGIES The Sponsorship Seeker's Toolkit, fourth edition, makes cutting-edge, best-practice sponsorshipnot only achievable, but sensible and straightforward. Corporate sponsorship experts Kim Skildum-Reid and Anne-Marie Grey have updated their classic guide to put youmiles ahead of the competition. New material includes the integration of social media into existing strategies, developing leverage ideas for proposals, more case studies than ever, and important trends in the world of corporate sponsorship. PRAISE FOR THE SPONSORSHIP SEEKER'S TOOLKIT: "This book leads you step-by-step through the choices you have to make throughout the process, from gathering internal support to renewal. I have never read a better how-to book on seeking sponsors." -- AD MAATJENS, Founder and Director, Sponsorreport "One of the best and most thorough how-to books in fundraising! A must-read orientation for nonprofits considering transforming their approach or venturing into the exciting world of sponsorship!" -- KYLA SHAWYER, Chair of the International Fundraising Congress (IFC),Chief Operating Officer, SCIA – International Alliance "The Sponsorship Seeker's Toolkit contains all the information you'll need to successfully develop, deliver, and manage a best-practice sponsorship program, using an easy-to-understand, step-by-step process supported by useful case studies and example templates." -- KYM OBERAUER, founder of PracticalSponsorshipIdeas.com




The Sponsorship Seeker's Toolkit


Book Description

This guide is designed to equip new sponsorship practitioners with the basic theory skills and tools needed to sell, implement and manage sponsorships. It contains checklists, templates and tips to help form a solid foundation on which to build innovative and lasting partnerships.







The Corporate Sponsorship Toolkit


Book Description

"This comprehensive manual for corporate sponsorship will guide readers through the mindset, strategies and tactics to develop amazing, best-practice sponsorships that add value to people's event experiences and nurture their connection with those target markets, building preference, loyalty and advocacy for real impact on the bottom line."--Publisher's website.




The Sponsorship Seeker's Toolkit, Fourth Edition


Book Description

THE "BIBLE OF SPONSORSHIP"--UPDATED WITH NEW SOCIAL MEDIA AND OTHER DIGITAL STRATEGIES The Sponsorship Seeker's Toolkit, fourth edition, makes cutting-edge, best-practice sponsorship not only achievable, but sensible and straightforward. Corporate sponsorship experts Kim Skildum-Reid and Anne-Marie Grey have updated their classic guide to put you miles ahead of the competition. New material includes the integration of social media into existing strategies, developing leverage ideas for proposals, more case studies than ever, and important trends in the world of corporate sponsorship. PRAISE FOR THE SPONSORSHIP SEEKER'S TOOLKIT: "This book leads you step-by-step through the choices you have to make throughout the process, from gathering internal support to renewal. I have never read a better how-to book on seeking sponsors." -- AD MAATJENS, Founder and Director, Sponsorreport "One of the best and most thorough how-to books in fundraising! A must-read orientation for nonprofits considering transforming their approach or venturing into the exciting world of sponsorship!" -- KYLA SHAWYER, Chair of the International Fundraising Congress (IFC), Chief Operating Officer, SCIA – International Alliance "The Sponsorship Seeker's Toolkit contains all the information you'll need to successfully develop, deliver, and manage a best-practice sponsorship program, using an easy-to-understand, step-by-step process supported by useful case studies and example templates." -- KYM OBERAUER, founder of PracticalSponsorshipIdeas.com




Grant Seeking in Higher Education


Book Description

Written for anyone in higher education who is responsible for submitting and running a grant-funded project, Grant Seeking in Higher Education offers a hands-on resource for developing and managing the grant process from start to finish. Step by step, the authors will help you to identify and sort through potential sponsors, tap into campus support that is already in place, and prepare to write a targeted grant proposal that can generate results. Once you have completed the research, the book outlines the keys to writing a winning proposal, including an effective proposal narrative, thorough budget, and readable proposal package. To give grant seekers an extra edge, the book contains a toolkit of tested materials. These proven tools templates, examples, and cheat sheets are designed to help you approach your project as a grants professional would. Grant Seeking in Higher Education also spotlights the need for academic leaders to create a campuswide culture that fosters efficient and effective grant seeking. Praise for Grant Seeking in Higher Education "This book realistically provides great advice on proposal development and grants management. Additionally, readers receive a bonus as the authors have included some very helpful tools and templates that have assisted them in their grant endeavors." Gail Vertz, chief executive officer, Grant Professionals Association "This book is well researched, especially with regard to issues of collaboration, helpfully organized, and chock-full of practical advice a must-have for any research development professional's bookcase!" Holly Falk-Krzesinski, founding president, National Organization of Research Development Professionals (NORDP)




How to Get Sponsorships and Endorsements


Book Description

Building a relationship with a corporate sponsor is one of the most important things an organization needs to do in order to achieve its mission. Sponsors can not only provide a source of income, but also increased brand awareness, volunteers, and other valuable resources. However, marketing guru Simon Tam argues that the relationship can be so much more. How to Get Sponsorships and Endorsements provides step-by-step, practical advice on how to build sustainable, mutually beneficial partnerships that can help your organization succeed. Whether you are representing a non-profit organization, a musician in a band, or an athlete looking for product and cash support, this book will become a resource that you can turn to over and over again. Get specific advice on how to:* Find the right sponsor for your organization* Get information for the right contact at a company* Approach potential sponsors* Create an effective sponsorship proposal* Follow up the right wayTemplates for solicitation emails, silent auction propositions, sponsorship packets, reports for sponsors are also included!




The Ultimate Anxiety Toolkit


Book Description

Anxiety can feel like a huge number of different things to a huge variety of people. No matter the experience, they all have one thing in common: feeling anxiety is never fun. If you're looking to manage your anxious feelings and reduce your stress, this is the book for you. Written by a therapist who specializes in helping people navigate anxiety, the chapters contain 25 creative tools specifically designed to help reduce anxiety in five key areas: stress, social anxiety, anxious thoughts, self-esteem and the future. The tools draw on CBT, mindfulness, narrative therapy, positive psychology and more, and every single one is focused on giving practical advice and simple steps that you can take today to reduce your anxiety and boost your self-esteem.




Breast Care Certification Review


Book Description

Breast Care Certification Review, Second Edition is the ultimate learning package to help prepare oncology nurses become certified in caring for patients with breast cancer. It provides numerous practice questions with answer rationales making it the essential guide for nurses planning to sit for the Certified Breast Care Nurse (CBCN) exam.